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Silk road: contacts between China and western world
Holeček, Jiří ; Stančo, Ladislav (advisor) ; Bouzek, Jan (referee)
This work will attempt to sum up developement of the trade relations between China and western world, especially Rome, in period between 3. century BC and 3. century AD, with accent on the archaeological finds documenting types of traded commodities and luxurious wares on so-called Silk Road and role of merchant middlemen (Parthians, Kushans). Historical sources will be used to support relevancy of the material, especially in the case of trade-political relations between Rome and China. Term "Silk Road", established by Ferdinand von Richthofen, will in this work stand for transcontinental overland network of the larger amount of trade routes, enabling exchange of commodities between Mediterranean and Far East. Relevancy of this term will be summed up in conclusion based on historical and material evidence.
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Late Carboniferous silicified wood from the western part of the Kladno-Rakovnik Basin
Holeček, Jakub ; Sakala, Jakub (advisor) ; Pšenička, Josef (referee)
Kladno-Rakovník Basin and especially its western part is well known for its abundant silicified wood, so-called as "araukarity". The occurrence of these fossils is described since the 19th century, however, modern systematic classification is lacking. Araukarity, linked mainly to the Týnec and Líně Formations, are found almost exclusively on the fields, therefore it was difficult to implement any detailed sedimentological conclusions. The Master Thesis is focused on the western part of the Kladno-Rakovník Basin, where large amount of material was discovered. After a detailed xylotomical study of thin sections and polished cross sections, two different types of wood were discerned. First related to the coniferous and cordaite wood, attributable to the of the morphogenus Araucarioxylon and the second one, rather rare and unknown in the western part of the Kladno-Rakovník Basin represents a calamite wood and it is assigned to the morphogenus Arthropitys. I was able to partially confirm Skoček's (1970) theory, that so-called black araukarity are linked to the grey (Kladno and Slaný) formations.
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Proposal of Marketing Communication for Travel Agency
Světlíková, Lucie ; Holeček, Jan (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with marketing activities, specifically with communication mix of the travel agency INVIA.CZ. The goal of the thesis is to improve the company marketing communications with its customers by proposals that affect the elements of communication mix. The thesis is divided into 3 parts – theoretical, which contains important information from the field, analytical, which evaluates the current state of the company and its surroundings and proposals part, which includes suggestions to meet the set goal of thesis.
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Website internet marketing with a focus on search engine optimization
Havíř, Vojtěch ; Stříteský, Václav (advisor) ; Holeček, Jan (referee)
This thesis gives an insight into the field of internet marketing with a special focus on Search Engine Optimization (SEO). For the purpose of this thesis one website is selected and analysed in order to determine how successfully SEO has been performed. Different sources of visitors are analyzed and their activity is measured. The goal of this thesis is to give a set of recommendations to the operators of this website. Based on those recommendations the operators should be able to increase the number of visitors. In addition, this work also contains a comprehensive overview of basic internet marketing methods with a more detailed overview of different factors which influence SEO. This focus is both on OnPage and OffPage factors.
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