National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Mix of a Company
Hlaváčová, Natálie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of retail with homesteader’s supplies in the town of Bzenec. The theoretical part of the bachelor thesis is focused on the issues of marketing, marketing management, marketing mix, microenvironment and marketing research. The analytical part is focused on analysis of the existing marketing mix, analysis of microenvironment and questionnaire investigation. The analytical part is followed by the design part, in which changes to the marketing mix are proposed based on analyses, which should lead to greater customer satisfaction and business prosperity.
Marketing Mix of a Company
Hlaváčová, Natálie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of retail with homesteader’s supplies in the town of Bzenec. The theoretical part of the bachelor thesis is focused on the issues of marketing, marketing management, marketing mix, microenvironment and marketing research. The analytical part is focused on analysis of the existing marketing mix, analysis of microenvironment and questionnaire investigation. The analytical part is followed by the design part, in which changes to the marketing mix are proposed based on analyses, which should lead to greater customer satisfaction and business prosperity.

See also: similar author names
2 HLAVÁČOVÁ, Nikola
2 HLAVÁČOVÁ, Nora
2 Hlaváčová, Nicole
2 Hlaváčová, Nikola
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