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Awareness of the risk of paracetamol intoxication in the lay and professional population
HAVELKOVÁ, Barbora
The bachelor's thesis addresses awareness of the risks of paracetamol intoxication in the lay and professional population. Paracetamol is a very popular over-the-market drug. However, few are aware of the risks associated with improper use. At the same time, the thesis examines the knowledge and opinions of general nurses in the area of proper use of drugs containing paracetamol, the education of patients, and increasing competencies in the prescription of over-the-counter drugs. The theoretical part describes the issue of paracetamol intoxication, the group of drugs in which paracetamol is found, and, last but not least, the increase in competencies of the aforementioned prescription of over-the-market drugs, both in the Czech Republic and abroad. The objectives of the thesis were achieved by combining quantitative and qualitative research surveys. The quantitative investigation was carried out in the form of online questionnaires intended for the public. The qualitative investigation conducted a semi-structured interview with nurses working both in the hospital and in the ambulate sphere. The semi-structured interview mapped nurses' knowledge of the risks of paracetamol intoxication and views on increasing competencies in prescribing free medications. The results of the research survey show that the professional population (nurses) are oriented towards the risks of intoxication with paracetamol. Although the lay population does not know the recommended maximum daily dose of paracetamol, it knows the drugs that contain paracetamol.
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Children and Advertiswing as a part of Theoretical Research
Havelková, Barbora ; Wolák, Radim (advisor) ; Orban, Karol (referee)
This bachelor thesis is about the influence of advertising on children of 6 - 8 years of age. Advertising targeted on children is frequent subject of long-lasting discussion across the whole society. This discussion is mostly about television advertising, which is still the strongest medium on market - part of the thesis is focused on introduction to basic media types. Focus of the thesis is how television advertising influence children, how they are capable, or not capable, to understand it, since what age they are able to critically evaluate advertising messages and from what age they are capable to understand the goals and purpose of media. Children, as specific and very easy to influence group are constantly talked to by media. Thesis, besides other analyses psychical evolution of children with focus on modern era of 21st century. The goal of the thesis is to understand and help navigate in quite difficult topic. Many different foreign, as well as Czech studies were made on this topic already. The focus of empirical part is to analyse and compare results of these studies made in last 10 years. In conclusion, all analysed studies are summarised together with recommendation.
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M-commerce and its impact on acommodation services
Havelková, Barbora ; Vaško, Martin (advisor) ; Valentová, Jana (referee)
The main goal of the bachelor thesis is to describe the developement and expansion of a phenomenon known as M-commerce and criticaly analyze its impact on accommodation services. The purpose of the introduction chapters is to put the topic in context with developement of comercial internet and E-commerce, followed by description of the branche M-commerce from two points of view, business and technological. From those points is investigated the segment of M-tourism, the usage of mobile applications in accommodation services. After the analysis of impact of mobile technologies on purchasing process in tourism follows examination of trends and specific usage of applications. In the final chapters, the usage of mobile technologies in three business models is compared and their disruptive potential to acommodation industry is investigated.
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