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Legal protection of databases
Hájková, Martina ; Dobřichovský, Tomáš (advisor) ; Císařová, Zuzana (referee)
The topic of this thesis is legal protection of databases. The thesis aims to introduce the concept of databases and their protection at the international, European and national level. Furthermore, European as well as American case law regarding legal protection of databases is dealt with in this thesis, since the impact of the case-law in this area including vital interpretation of some terms has been significant. The first chapter is divided into three subchapters and characterises the concepts of intellectual property, intangible assets and copyright. This chapter theoretically analyses these terms including their relationship, basic characteristics and structure. The second chapter is called the information society and databases and deals with the term database and with its significance in modern society. The third chapter focuses on legal protection of databases, particularly at the international level. In its three subchapters it introduces database protection as regulated by Bern convention, TRIPS Agreement and World Intellectual Property Organization international treaties. The fourth chapter represents the most extensive part of this thesis as it describes legal protection of databases in European Union. The Directive on the legal protection of databases which was adopted in 1996 forms the...
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Association between olfactory abilities, arousal and orgasmicity in women
Hájková, Martina ; Martinec Nováková, Lenka (advisor) ; Vodička, Jan (referee)
Olfaction plays an important role in human mate selection or in ratings of sexual attractiveness of potential mates. Many studies suggest that olfaction is associated with human sexuality and arousal as well, especially in women, for whom the perception of odors is an important aspect not only in mate selection, but also in sexual context. There are steroids called 16-androstenes, which have an unique importance in this issue. These steroids, produced by the apocrine glands, are compounds of human body odor. The aim of the empirical part of this thesis is to research the associations between olfactory abilities and sexual function in women, especially with particular focus on the association of olfactory sensitivity (particularly to androstadienone as well as in general), orgasmicity and arousal, which are two major domains of sexual function. Participants were 90 heterosexual and coupled female students aged 21-30. All participants were tested during the follicular phase of their menstrual cycle. The Sniffin Sticks olfactory test was employed to assess the general olfactory functions. Among others, olfactory sensitivity to androstadienone was measured, as well as the perceived intensity and hedonicity of androstenone, androstenol and andostadienone. Participants filled out set of questionnaires...
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The accuracy of interindividual perception of the mind content
Hájková, Martina ; Bahbouh, Radvan (advisor) ; Slaměník, Ivan (referee)
Purpose: This thesis deals with some questions from the field of empathic accuracy, i.e. ability to correctly and accurately infer mental states of others. We were especially interested in question whether people are able to reflect their own empathic accuracy and their own meta-accuracy, i.e. recognize how other people view them. We were also interested in the role of motivation for empathic accuracy. Methods: Experiment based on the method of interactions. After the interaction phase were the participants asked to fill in forms concerning their own experience and experience of their partner and try to estimate, how the partner viewed them. They also estimated the accuracy of their answers. Results: Experiment has shown that participants have quite accurate idea about what has their partner experienced and how they were perceived although the degree of right guesses was various. However the reflection of their empathic skill was minimal. Participants mostly could not estimate, whether their guesses were accurate or not. Self-evaluation of participants, who were less successful in recognition of others experiences, was less accurate than the self-evaluation of the more successful ones.
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Copyright protection of databases
Hájková, Martina ; Dobřichovský, Tomáš (advisor) ; Císařová, Zuzana (referee)
The topic of this diploma thesis is copyright protection of databases. The aim of the thesis is to describe and introduce databases and their legal protection due to their role as essential tools for the location of required information. The thesis contains analysis of legislation in European Union and the Czech Republic and includes brief analysis of legislation in Finland. The thesis consists of five chapters. The first chapter deals with the term database, classification of databases and illustrates basic foundations for database protection. The second chapter is divided into two subchapters and characterises the legal protection of databases in European Union. The first subchapter is concerned with the legislation process and adoption of the directive on the legal protection of databases starting with the Green Paper in 1988 and ending with adoption of the directive in 1996. The second subchapter analyses this directive in more detail, describes the main terms and institutes and explores the two-tier system of legal protection of databases introduced by this directive. The third chapter presents legislation in Finland with regard to the exchange studies of the author of the thesis and outlines the catalogue rule as a traditional element of Scandinavian law. The fourth chapter is divided into...
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Intellectual Property Rights in the Theatre Practice Context
Hájková, Martina ; SRSTKA, Jiří (advisor) ; JAKL, Ladislav (referee)
This master thesis is focused on the intellectual property rights in the context of theatre practice. Its aim is to analyse the area of intellectual property rights and to show that intellectual property rights do not end with copyright, but it is just a beginning.
The results are answers to following research questions: What are intellectual property rights and what does this term include? How are intellectual property rights applicable within the theatre practice? What are the basic types of protection when these rights are violated in the theatre / by theatre?
The diploma thesis is composed of three main chapters, in which I progressively try to find answers to the above mentioned research questions. The first chapter is focused on the intellectual property rights and on their definition, including their terminological distinction from similar definitions, and analysis of that area. The second chapter introduces selected areas of intellectual property rights that are relevant for the theatre practice, and these selected areas are illustrated by examples. The third and last chapter outlines some of the basic mechanisms in the protection of intellectual property rights.
The conclusion summarizes the findings and on their basis it tries to answer the research questions on their basis.
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Bussines Plan
Hájková, Martina ; Grosiarová, Naďa (referee) ; Hanušová, Helena (advisor)
This Master’s thesis describes the goals and conditions for the foundation of the center for pastime activities for children and youth. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. It analyses a need of finance on behalf of the earnings and expenses comparison.
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Návrh strategií pro společnost podnikající v pohostinství
Hájková, Martina
The aim of bachelor thesis is to propose appropriate strategies for the company operating in the hospitality industry. The thesis is divided into two main parts. The theoretical part is built on professional literature. The practical part is based on an analysis of external and internal environment and identifies opportunities and threats, strengths and weaknesses of the company. The external environment is characterized using PEST analysis and Porter's diamond. The internal environ-ment is characterized by 7S model, financial analysis and marketing research. The result of this thesis is the definition of appropriate strategies that lead to the improvement of the present economic situation in the company. It concerns specifically the following strategies: visibility of the company, building bowling alleys, setting up free WIFI connection and attracting new customers.
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The Quality of Life Analysis at Educators and Propose a Program for Health Support in Tabor Region
HÁJKOVÁ, Martina
Thesis The Quality of Life Analysis at Educators and Propose a Program for Health Support in Tabor Region support especially deals with tutorial profession in the theoretical part, competence of teachers and provides the tutor profile. It describes quality of life concept in the next chapter. Important thing especially is the quality of the teacher´s life and its issue as well as the support of the teacher´s health. There was my aim to analyze the quality of tutor life in Tábor area in the research section and to propose and to verify the program of the health support. The research was realized on the base of questionnaire survey with the help of questionnaire WHOQOL-BREF. There was found a good life quality of the tutors and there was even the quality of life improved in the group that participated of my intervention program.
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Marketing Mix of Big Theatre Scenes
Hájková, Martina ; Černá, Jitka (advisor) ; Janovský, Michal (referee)
This bachelor thesis is focused on marketing of big theatre scenes, national theatres. The main goal of this thesis is evaluation of marketing mix of selected national theatres from countries with similar historical background and their subsequent comparison. The theoretical part will introduce marketing mix and specifics of theatre marketing. The practical part is focused on concrete marketing mix of Czech National Theatre, Slovak National Theatre and Austrian Burgtheater and their comparison.
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The Quality of Life by Clients at Seniors Houses Hvízdal
HÁJKOVÁ, Martina
The thesis The Quality of the senior?s life in the home of seniors Hvízdal deals with the definition of the concept ?old age? and ?ageing process? in its theoretical part. It desribes calendar , biological, social and mental age and it informs about some theories of the ageing process. It also deals with the concept of the life?s quality and especially the life?s quality of the seniors and the health support in the old age. My aim in the exploratory part of my thesis is to appraise the senior life?s quality in the home of seniors Hvízdal. The research work was made by the questionary investigation with the help of the questionaries WHOQOL-BREF, WHOQOL-OLD. After the confrontation of the results with the populaion standard I found out that the investigated seniors are getting near towards this population standard which means that the quality of their lifes is average.
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