|
|
Communication standard in the workinggroup
HÁJKOVÁ, Kateřina
The diploma thesis deals with the analysis of the communication norm in a specific work group. The thesis is based on thorough description of each particular constituent of the communication norm followed by the questionnaire survey. The whole thesis is divided into two parts, practical and theoretical. The first part looks into the theoretical definition of psycholinguistics and the communication norm. The second part focuses on the way of how company workers look at the communication norm. The aim of this thesis is to discover how the communication norm evolves and what is the employees' attitude to it.
|
|
| |
|
|
Comparison of Prices and Positioning of Fashion Brands in Selected Countries
Hájková, Kateřina ; Říha, David (advisor) ; Handl, Petr (referee)
This Bachelor thesis focuses on the different prices of clothing and positioning of three selected fashion brands in the Czech Republic and the United States of America. It analyzes individual prices of goods by comparison within the chosen countries and then examines consumer perceptions of brands by method of questioning. It also defines the different campaigns of selected brands and their focus on a particular type of customer. The aim of this work is to analyze how much the prices of goods vary and analyze the factors that affect customer's perception of brands in the selected countries.
|
|
| |
|
|
Efficiency and effectiveness of european structural funds in water protection in the Czech Republic
Hájková, Kateřina ; Slavík, Jan (advisor) ; Malý, Vítězslav (referee)
The purpose of this diploma thesis is to evaluate the effectiveness and efficiency of structural funds of the European Union in water protection in the Czech Republic. The main goal of the research is whether public resources are used cost-effectively and whether they are not being wasted. The theoretical basis of the subsidy's issue as a tool of public policy, are discussed in the first part of the thesis. As a consequence the effectiveness and efficiency of subsidies as a main tool of European Regional Policy are also discussed. General conclusions are demonstrated on specific statistical water protection data of the Czech Republic in the second part of this thesis. Several patterns which show problems decreasing efficiency and effectiveness of expended resources were used in the research. Analysis showed that investments into water protection are necessary and needed from social point of view, but the way the subsidies are provided is controversial. Finally, the thesis attempts to discuss alternative tools which could gain the same results with lower costs.
|
|
|
Modern Fable and Apocrypha of Karel Čapek and Viktor Fischl
HÁJKOVÁ, Kateřina
This bachelor thesis concerns itself with modern notions of fable and apocrypha genres in the work of Karel Čapek and Viktor Fischl, namely in Fables and Under-Short-Stories (Bajky a podpovítky), The Book of Apocrypha, Near-Fables and Apocrypha. The work is founded on a comparative study of the genres and authors with the intention to add to the theoretical definition of the modern notion of genre. The work comprises a methodological chapter, setting apart individual elements of narrative, such as motif, topic, narrator and character, and the characteristics of genres, which helps identifying individual elements of the modern genre of fable and apocrypha. In the practical part, methodological points of departure are applied on the texts mentioned, which are compared here. In conclusion, individual elements of the modern genre notion of Karel Čapek and Viktor Fischl are identified. Here, Viktor Fischl is set into a historical perspectiv, as his work is connected to the discourse of the so-called Czechoslovak ?First Republic? and to the work of Karel Čapek.
|
|
|
Press censorship in the first Czechoslovak Republic. Cases of censored newspapers in České Budějovice.
HÁJKOVÁ, Kateřina
The aim of this Bachelor degree project is to describe the press censorship in the general and specific levels. Introductory compilatory parts try make a description of the history of censorship since the Habsburg monarchy to the First Czechoslovak Republic, which is especially emphasized, all with use of main literature and important laws. As a complement here is a chapter dealing with the basic concepts of press law. The second level are particular cases of press censorship in the České Budějovice in the First Republic, which are selected from the rich source material of National Prosecutor's Office České Budějovice fund of the State Regional Archive in Třebon.
|
|
| |
|
| |
|
|
The confiscation of German borderland agriculture property and its following redistribution to new Czechoslovakian inhabitans
Hájková, Kateřina ; Soběhart, Radek (advisor) ; Jeřábková, Zdenka (referee)
This study represents an attempt to assess the situation in Czechoslovakia after the Second World War in consequence of the expulsion of Sudeten Germans from Czech borderland. It summarizes the overall contribution and the effectiveness of individual measures and legal amendments proposed by the government in order to permit the confiscation of German property and its redistribution to new Czech inhabitants. The main aim of this work is to find certain imperfections in the process (probably caused by the speed with which the decrees passed), as well as to draw the attention to the fact that the security, political and national interests became the national priorities in post-war period, at the expense of Czechoslovak economy.
|
guest ::
RSS feed.