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Rebranding of the sport clubs in the Czech Republic
Chládek, Filip ; Čáslavová, Eva (advisor) ; Voráček, Josef (referee)
Title: Rebranding of the sport clubs in the Czech Republic Objectives: The aim of the work is to draw up recommendations for clubs planning rebranding. The recommendations will be drawn up on the basis of an analysis of the rebranding of the clubs examined - AC Sparta Praha and HC Dynamo Pardubice. The analysis is focused on how the clubs AC Sparta Praha and HC Dynamo Pardubice exploited the potential of rebranding. Methods: Methods of qualitative research were used in this work. The method of in-depth interview in the form of a semi-structured interview was used to find out information on brand changes of the clubs studied. The method of case studies was used for a more detailed overview of the topic of rebranding. The case studies of rebranding of foreign clubs were used in this work. The case studies of the clubs studied were also created. Another method was the analysis of documents, which ensured the reliability and validity of information on the topic of rebranding. The last method was the discussion in the focus group with experts and fans. This method was used to gain a better understanding of the issue, to gain further information and different attitudes, views and opinions on rebranding. The findings of the discussion were used to make final recommendations. Results: As part of the...
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Attitudes and awarenses of students UK FTVS about darts.
Chládek, Filip ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Attitudes and awareness of students UK FTVS about darts Objectives: The main goal of this bachelor thesis is to find out attitudes and awareness of UK FTVS's students about darts. There are also other goals - testing students's knowledge about darts and description of darts' history and culture. Methods: As far as research, quantitative method of questionare survey was used. Students were asked to answer eighteen questions which were based on operalization and approved pilotage. The other used method was in-depth interview. Topics of the problematics were discused on the basis of half-structured interviews, led by qualified experts. The working out of theorethic part was done by studying of specialized literature and internet pages or articles and also by information from interviews with experts. Results: The survey showed the majority does not understand darts as a professional sport but as a kind of entertaiment, Almost everybody has already played darts and more than half would take part in some tournament. Students seem to have quite good knowledge about darts as well. The results revealed certain interest of students in darts, slightly above-average awareness and mostly positive attitude. Keywords: darts, sport, attitudes, awareness, students
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