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Comparison of the Effectiveness of Low Cost Advertising
Mareš, Karel ; Nový, Ondřej (referee) ; Chalupský, Vladimír (advisor)
This bachelor`s thesis is focused on the analysis of the utilization of the paid and unpaid advertisement on the social network Facebook and compare the paid advertising on Facebook with the similar tool from Google and shows the advantages and disadvantages of each of them. Thereafter there is a comparison between the virtual flyer and the printed advertisement.
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Proposal of Guerilla Campaign for Baliarne obchodu Poprad Company
Svobodová, Karolína ; Matušek, Viliam (referee) ; Chalupský, Vladimír (advisor)
The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.
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Designers addresing concept proposal
Halvová, Darja ; Bayer, Jiří (referee) ; Chalupský, Vladimír (advisor)
Master´s thesis deals with electro-designers addressing concept proposal by the Automation and drives division of Siemens company. Actual state in the company has been explored by SWOT analysis. By means of questionnaire investigation, main criteria according to which the electro-designers are abided by during the manufacturer selection, has been established. Forcefully to these criteria, the set of measures leading to the Siemens products position by the electro-designers improvement, has been proposed. By realization of the measures, outstanding relationships improvement will happen and thus also many new customers will be won.
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Analysis of Customer Satisfaction and Suggested Measures for its Improvement
Killich, Ondřej ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis deals with clients' satisfaction and loyalty to the company Kooperativa Inc., Vienna Insurance Group and its product, investment life insurance Perspektiva. The theoretical part explains the basic concepts related to this topic, analytical part, introduces the company, the product and carried out research. Final part, based on modern methods of investigation, proposes the recommendations of steps which increase the level of customer satisfaction.
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The Proposal of Marketing Strategy for the Company
Wagner, Miroslav ; Sudický, Jozef (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis deals with the issue of applying marketing and marketing mix in the management of real estate company Majesty reality, s. r. o. in Poprad, Slovak Republic, which is engaged in brokering the sale and leasing of real estate. The thesis is divided into three parts, the first part deals with the theoretical knowledge of the marketing. The second part is analytical and consists of an analysis of the current marketing mix, evaluation questionnaires and SWOT analysis. The third part is devoted to improving the design of the marketing strategy.
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Marketing Strategy of a Company
Koukalová, Barbora ; Musil, Lukáš (referee) ; Chalupský, Vladimír (advisor)
The object of my thesis „Marketing strategy of a company“ is analyse of marketing strategy of firm Bábor Eurodance and marketing strategy suggestion for next period. The first part is divided into sections where various theoretic resources of marketing and processing of marketing strategy can be found. Second part is focused on firm Bábor Eurodance, mainly on its present marketing strategy, creation of subbases for new marketing strategy suggestion and third part includes proper subbase of this strategy.
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