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Ethics and economics aspects in advertising
Sodoma, Jiří ; Brabec, Jan (advisor) ; Petr, Jakub (referee)
This thesis deals with ethical and economic aspects of advertising and examines how advertising is perceived by consumers and whether self-regulation through a Code of advertising, which is published by the Advertising Council, protect consumers adequately from negative influences.
The theoretical part provides information that is important to understanding of this issue. It contains information relating to the economy, ethics, marketing and advertising and how they work together. All this information was gathered from relevant literature and internet sources.
The theoretical part contains an evaluation of questionnaire and sample comparison of opinions of consumers with the Council for advertising. The end of the work contains a summary of information that we have learned and suggestions how to resolve the situation, or at least improve.
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Ethics and company management
Lukůvková, Anna ; Brabec, Jan (advisor) ; Petr, Jakub (referee)
The bachelor thesis deals with the issue of ethical management of the company and its tools in terms of both theoretical and practical aspects. This thesis elaborates on ethics, business ethics, business environment and ethical management tools. All ethical management tools are herein generally described, and the two most common (code of ethics and ethical and social audit) are detailed. The thesis also includes a practical part that analyses responses in a questionnaire survey research focused on the status of business ethics and the use of the ethical management tools in the Czech business environment. The work is completed with commented results of the questionnaire survey and some recommendations to improve the level of ethics in the business environment.
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Fair trade in Czech republic
Kadová, Martina ; Brabec, Jan (advisor) ; Mikovcová, Markéta (referee)
This bachelor thesis deals with the concept of fair trade. It is focused on fair trade in the Czech Republic, especially on the Fair Trade Towns campaign.
The thesis is divided into two parts - theoretical part and practical part. The theoretical part contains the definition of fair trade, principles and goals of the concept and signage of the fair trade products. Subsequently it is aimed at the Czech Republic. It describes the evolution of fair trade in this country, introduces the organizations which deal with this campaign and then, most importantly, it introduces the Fair Trade Towns in the Czech Republic campaign with a focus on criteria needed to be met in order to get the Fair Trade Town title.
The practical part deals with specific town, Český Krumlov, holder of the Fair Trade Town title. It shows if and how concretely it fulfils the criteria needed to be fulfilled to get the title. This part also contains a statistical analysis based on survey conducted in order to determine the general knowledge of the fair trade concept, shopping of fair trade products and knowledge of Fair Trade Towns campaign among people in the Czech Republic. The results of the survey are afterwards interpreted using charts, delineations and statistical calculations.
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Ethics in business
Kabanova, Viktoria ; Brabec, Jan (advisor) ; Pilař, Tomáš (referee)
This thesis has two parts: theoretical and practical. The theoretical part includes six main parts: morality, ethics, economy, nature of business ethics, introducing ethics into corporate strategy, corporate social responsibility and business ethics in the Czech Republic.
The thesis includes a practical part that analyses responses in a questionnaire survey and completed recommendations for improving the level of ethics in the business environment.
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Ethics in Public Administration
Horáková, Aneta ; Brabec, Jan (advisor) ; Pilař, Tomáš (referee)
The thesis is divded into two parts which focus on ethics in public administration. The first part of the thesis defines the basic terms which are codes of ethics in public administration which are necessary for understanding various issues.The second part contains the results of a survey which was conducted among employees of the municipality. The results are presented in graphs complete with descriptions.The conclusion is based on the survey results which were evaluated to produce some draft recommendations on how to improve the ethical working environment.
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Cost-benefit analysis – Moral in economy
Černohouz, Daniel ; Brabec, Jan (advisor) ; Sálus, Jiří (referee)
The subject of the bachelor thesis is cost benefit analysis and its ethical origin. Theoretical part presents ethical and philosophical movement of utilitarianism together with its main representatives. After that the bachelor thesis is dedicated to cost benefit analysis, whose basis is closely connected to utilitarianism logic and its way of value perception. Theoretical part is also devoted to the methodology of this particular decision-making instrument, which is widely used by governments and corporations. Practical part is focused on the relations between utilitarian way of thinking and the cost benefit analysis, which was used in existing practical studies devoted to the impact of smoking on the public finance of the Czech Republic.
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Ethics and economics. Fair trade as an expression of solidarity?
Otec, Robert ; Brabec, Jan (advisor) ; Pavel, Pavel (referee)
The aim of the thesis "Ethics and Economics. Fair Trade as an act of solidarity?" is to analyse the statistical data related to the Fair Trade system and their critical assessment regarding social ethics and sustainable development. The theoretical part of the thesis describes the core principles of social ethics and their impact on Fair Trade system, as well as the principle of equity in relation to Fair Trade. The aim of the second part is to evaluate the current state of Fair Trade, based on the statistical data acquired, and their critical assessment in light of aforementioned principles, as well as economic, social and environmental aspects. In conclusion a summary of acquired findings is made and the most important problems, which the system is currently tackling with, are mentioned. Based on this, suggestions on its improvement are made.
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Ethics and Economics - Fair Trade as a Phenomenon
Silverthornová, Nikola ; Brabec, Jan (advisor) ; Mikovcová, Markéta (referee)
This bachelors thesis is about the concept of fair trade. The main goal is to present the fair trade concept, and furthermore assess ethical shopping and fair trade in the Czech Republic, including the disproval or confirmation of the argument that the price of a product with Fairtrade certification affects a consumers decision to either buy the product or not.
The thesis itself consists of two parts. The theoretical part focuses on clarifying the concepts related to the issues and are central to understanding the concept of fair trade. On the other side, the practical part is aimed at a survey of consumers behavior and the knowledge of fair trade among the Czech population. In conclusion, all acquired pieces of knowledge are mentioned and collated.
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Can you raise your expected points earned at state leaving exam by the selection of the school?
Brabec, Jan ; Kovanda, Lukáš (advisor) ; Čermáková, Klára (referee)
In my bachelor's thesis I examine the various characteristics of grammar schools' influence on students' success regarding the state leaving exam. Specifically, if the applicant can raise his or her expected points earned simply by the mere selection of the school. I work with data from the 2011 and 2012 graduation years and I concentrate on the average scores in Czech language and literature, English and math. Econometric analysis shows that some variables do have an effect on students' results. Playing the most significant roles are class size (positive effect), instructor qualification (positive effect) and religious affiliation (negative effect).
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