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Media and pre-election polls:quantitative analysis of the Czech major daily newspapers before parliamentary elections in 2010
Kálalová, Kateřina ; Kunštát, Daniel (advisor) ; Škodová, Markéta (referee)
The thesis titled Media and Pre-Election Polls: Quantitative Analysis of the Czech Major Daily Newspapers before Parliamentary Elections in 2010, deals with the manner in which the media grasp and process the results of opinion polls focused on the theme of elections, namely pre-election polls. The attitude of the author toward this topic is based on the agenda setting theory, which assumes that the media can, to some extent, set the topics and thus determine how (and that) the audience think about them. In the case of publication of pre- election surveys can therefore media, to some, but hardly detectable extent, influence the citizens-voters. For this reason it is important to focus on how exactly the mass media work with the statistic data and how they make them available to the wide public. Media coverage of these data should be complete and clear in order to prevent misinterpretation and for the data to be correctly handled. Through the quantitative content analysis of media outputs (in total 74 articles) from the five most popular Czech daily newspapers in the period January to May 2010 it was researched if the media work with pre-election polls results properly. Based on the analysis and its results, the recommendations were concluded for the situation to be improved.
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Development of representation of criminality in the Czech press
Svobodová, Veronika ; Trampota, Tomáš (advisor) ; Škodová, Markéta (referee)
This diploma thesis "Development of representation of crime in the Czech print media" deals with the way of the representation of crime in the Czech press and its development from 1995 to 2010. It found out how much space is devoted to crime, compare the representation of domestic and foreign events, find out if they are among surveyed journals some differences. It also analyzes what crime is the most highly publicized, and focuses on the personality of the perpetrator and the victim of a gender perspective. The theoretical part treat of crime and deviant behavior and discusses their possible causes. It also deals with the central sociological issues, such as social norms, social control and socialization. Also based on the findings of science that deals with crime, criminology, refers to its concept of the classification of the crime and information about the investigation of the crime, take expectation to the issue of statistical data.
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The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
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Selected problems of the czech media and journalistic profession on the exemple of the intrusion of fictitious events and news satire into official news
Seidlová, Tereza ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This diploma thesis focuses on the problematic aspects of the journalistic profession nowadays, namely on the example of the penetration of the mystifying jokes to the mainstream media. In three specific cases where the authors of the mystifying pranks managed to penetrate the media, the work illustrates the most common mistakes journalists can make and focuses on trends, which stand for these tendencies. Part of this work is the analysis of the mystifying contents that appeared on jokes websites, on Facebook or in the context of interpersonal communication, and subsequent analysis of the media in which these mystifying reports appeared in the form of the real events. The interviews with both stakeholders - authors of the hoax contents and media representatives - will subsequently serve for the illustration of the overall issue and the final conclusion.
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Political parties and public opinion polls
Romoliniová, Michaela ; Škodová, Markéta (advisor) ; Křeček, Jan (referee)
This diploma thesis Political parties and public opinion polls deals with the use of research in political party. From a theoretical point of view, the thesis focuses on defining the concept of public opinion, its influence on political tradition, and the importance of public opinion polls and their criticism. The main part of the thesis focuses on political communication introducing the use of methods and tools of political marketing, namely utilizing public opinion polls. It describes a change in political communication that has led to professionalization and the need to hire professionals from outside sources, and the role of media, which is often the only source of information for citizens. It explains the difference between particular mediated public opinion polls and focuses on their medial impact on voters. The research section have a form of a case study which focuses on how the public opinion polling is used to develop the electoral strategy in the political party TOP 09 before the elections to the regional councils in 2016. The result of the analysis shows that this political party is highly professionalized, continues to develop its electoral strategy based on research results, and follows recommendations of research agencies, using modern political marketing methods.
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The development and the present of economic weekly in the Czech republic
Čermák, Ivo ; Škodová, Markéta (advisor) ; Lysoněk, Tomáš (referee)
The diploma thesis The development and the present of economic weekly magazines in Czech republic focuses on the transformation of the print media with weekly periodicity in selected segment. Thesis describes concrete graphic and content changes of Czech economic weekly magazines in the period of six years from 2006 until 2012 and deals with their possition on the Czech media market. The aim of the work is - inter alia - to exemplify the development of sold copies and total readership and describe the causality with fundamental changes in visual style and content of the journals.
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Journalists and public opinion polls" media representation of public opinion in the case of the first direct presidental election in Czech republic
Burdová, Václava ; Škodová, Markéta (advisor) ; Dvořák, Tomáš (referee)
Diploma thesis Journalists and Public Opinion Polls: Media Representation of Public Opinion in the case of the First Direct Presidental Election in Czech Republic deals with an issue of media representation of public opinion polls and journalists' attitudes towards these polls. From the theoretical point of view this thesis focuses on definition of concepts such as public and public opinion, examination of how these concepts are approached within public opinion polls and investigation of possible influence of mediated public opinion polls on recipient of media messages. The main part of this thesis describes results of academic studies that address an issue of media coverage of pre-election polls. Analytic part is divided into two parts. The first part deals with media content analysis, the second one deals with journalists' attitudes towards polls. We can conclude that interviewed journalists are rather skeptical about public opinion polls while this scepticism is not followed by critical interpretation of pre-election poll results. This conclusion rises a question why journalists' sceptical attitude doesn't correspond with media coverage of polls that was found rather uncritical. Powered by TCPDF (www.tcpdf.org)
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Selected problems of the czech media and journalistic profession on the exemple of the intrusion of fictitious events and news satire into official news
Seidlová, Tereza ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This diploma thesis focuses on the problematic aspects of the journalistic profession nowadays, namely on the example of the penetration of the mystifying jokes to the mainstream media. In three specific cases where the authors of the mystifying pranks managed to penetrate the media, the work illustrates the most common mistakes journalists can make and focuses on trends, which stand for these tendencies. Part of this work is the analysis of the mystifying contents that appeared on jokes websites, on Facebook or in the context of interpersonal communication, and subsequent analysis of the media in which these mystifying reports appeared in the form of the real events. The interviews with both stakeholders - authors of the hoax contents and media representatives - will subsequently serve for the illustration of the overall issue and the final conclusion.
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Principles of popularization and media coverage of scientific knowledge on the Czech and American news servers
Samšuková, Eva ; Šoltys, Otakar (advisor) ; Škodová, Markéta (referee)
Diploma thesis "Principles of popularization of scientific knowledge on the Czech and American news servers" evaluates and compares news published during three month period in scientific sections of news servers in the Czech Republic and the United States of America. The thesis follows room provided for scientific topics, the audiovisual features and theme agenda on NYTimes.com, USAToday.com, iDnes.cz and Novinky.cz. The results are accomplished through the quantitative content analysis which is supplemented by the qualitative semiotic analysis. The semiotic analysis determins compositional and narrative structures and the language features in the articles. It is very important to be concerned about the scientific journalism, as science is important in people's lives and, furthermore, it is the public who helps to support scientific efforts financially. Thus, scientists should be concerned about and aware of science communication in media.
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The Veřejné mínění (Public Opinion) Journal (1946-1948)
Zajíčková, Hana ; Škodová, Markéta (advisor) ; Bednařík, Petr (referee)
This thesis approaches the theoretical concepts of public opinion, its history and origins of public opinion research in the Czechoslovak Republic and abroad. It describes the circumstances of the creation, operation and termination of the Czechoslovak Institute for Public Opinion Research, which was established under the leadership of Josef Kopta and came under the I. Department of the Ministry of Information. More particularly provides a detailed view of The Veřejné mínění Journal, which was published between 1946 and 1948 and the publisher was the institute. Among the personalities associated with the institute and the magazine belonged Čeněk Adamec, Bohuš Pospíšil and Milan A. Tesař. The journal represented a Europe-wide unique. No other institution published a similar format of the journal, which conceived as the major topic of public opinion. It was a professional and popularization journal, which was addressed to experts and the general public. Individual subsections describe the specific content of the journal, which, inter alia, consist of professional articles of various kinds, reports on domestic and foreign researches, comments from readers and other sections. Special attention is given to information related to the field of media.
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