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National Repository of Grey Literature

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	Analysis of Marketing Mix Tools in a Chosen Company Procházková, Věra ; Karásková, Hana (advisor) ; Šatková, Jana (referee) The aim of this thesis is the analysis of particular used marketing mix tools in a chosen company, which is ESAB VAMBERK, s.r.o. and appreciation of its usability. The next task is to present amendatory suggestions and eventually way of solutions. Detailed record
	Analysis of opportunities of efective development of Media Relations in a company of adidas CR Mikulová, Eva ; Zamazalová, Marcela (advisor) ; Šatková, Jana (referee) The thesis is focused on valuing of two projects that should improve cooperation between a company of adidas and journalists. The first project is a showroom opened for journalists, the second one are new web pages. The main goal of this thesis is to make an analysis of the projects using methods of decision making management. Second, also very important goal is to find other possibilities how to improve cooperation with journalists and reach higher positive publicity. Detailed record
	Strategická analýza společnosti PNEUSTAV CZ, s.r.o. Marek, František Bc. ; Kovář, František (advisor) ; Šatková, Jana (referee) Strategická analýza a její praktická aplikace na podnik. Externí analýza zahrnující analýzu makrookolí (metoda PEST a metoda 4C) a analýzu mikrookolí (Porterův model pěti sil). Interní analýza zahrnující prověření zdrojů podniku a nalezení a popis klíčových schopností podniku (finanční analýza). SWOT analýza. Návrh strategie a doporučení, vhodné pro analyzovaný podnik, pro další rozvíjení výhod podniku a zvýšení konkurenceschopnosti v daném odvětví. Detailed record
	Participation of a Chosen Company in EU Tenders Šatková, Jana Bc. ; Starka, Jan (advisor) ; Štrach, Pavel (referee) The thesis is focused on introduction of basic facts about EU tenders (who publish them, where they are published etc.) and elaborating a detailed project according to specifications of a particular EU tender in the field of translation industry to enable chosen company to succeed and pass really strict requirements and procedures EU bodies apply. Detailed record

See also: similar author names
1	Šatková, Jana Bc.

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