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Sports opportunities in Benesov and its vicinity
Holánek, Lukáš ; Flemr, Libor (advisor) ; Šíma, Jan (referee)
Title: Sports opportunities in Benešov and its vicinity Objectives: The main objective of this thesis is to assess and analyse the sports opportunities in Benešov and its vicinity and to propose, on the basis of the obtained results, certain changes that could improve the current situation. Methods: The thesis uses primarily the analytical method of research. The method was applied in analysing the local sports grounds, sports facilities and sports clubs. In order to gain vital information from the inhabitants of Benešov, a set of interviews was also used. Furthermore, the SWOT analysis was applied as a means of obtaining a clearer assessment of the local sports environment. Results: The local sports situation has been assessed and analysed. The local sports grounds, sports facilities and sports clubs have been analysed. Opinions of the local inhabitants have also been gained by means of a set of interviews. On the basis of obtained information and opinions, various recommendations for improving the current situation have been created. These recommendations are aimed both at the municipality of Benešov and at private entities and sports clubs. It was established that the inhabitants of the town are largely content with the sports opportunities in Benešov, the major problem can be seen in their...
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Event management - Prague International Streetball Cup
Svojanovská, Michaela ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Event Management - Prague International Streetball Cup Objectives of Thesis: Identify key points organization of sport event based on the opinions of the participants to evaluate their success, or make recommendations for improvement. Methods: The work was written using interviews, qualitative interview and SWOT analysis. Results: organizers have under control all the important points of organizing sporting events; the action is generally evaluated positively. The only thing this year criticized the new surface. Key words: management, project, sport event, sport, streetball, organizing
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Financing and Promotion of the Junior Marathon
Kříž, Jan ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Financing and promotion of the Junior marathon Objectives: This thesis deals with the characteristics of the Junior marathon, its financing and promotion. The aim of the thesis is identification and evaluation of current sources of financing and types of promotion and at the same time suggestion of new ways of financing and promotion. Results: New alternatives and recommendations for effective promotion. Suggestions of other ways of financing. Methods: The main part of information crucial for writing of this thesis was obtained in an interview with a representative of Prague International Marathon, spol. s r.o. There was also a market search carried out. The target group was among high school students participated in a last years Junior Marathon. Key words: Running, sport event, promotion, financing, sponsorship
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Ice Hockey Match as a Means of Marketing Communication
Turecká, Hana ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Ice Hockey Match as a Means of Marketing Communication Objective: Analyse of individual sports advertisement types realized through hockey match from sponzor's perspective. Methods: Qualitative research, case study, personal questionnaire, observation Results: Analysis evaluation of individual sports advertisement types. Keywords: Sports marketing, marketing communication, advertisement in sport, sponsorship, ice hockey
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Marketing strategy of sport club Boroboard
Slavovová, Stanislava ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
This diploma thesis deals with the marketing strategy of the sport club called Boroboard. This club takes place in Samokov, Bulgaria. The club competes in snowboard disciplines. On base of the theoretical knowledge, there will be made external analysis, wich will help to define possible problems, they will have to deal with next season. The thesis will be plan of possible actions, that could be done for the future prosperity. KEY WORDS Marketing strategy, Marketing mix, Marketing comunication, Snowboarding
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Service Quality GAP Model - Holmes Place Premium Club Anděl
Martincová, Lucie ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Service Quality GAP Model - Holmes Place Premium Club Anděl Goal: The aim of this thesis is using service quality GAP model to analyse the causes of the gaps in the process of providing services that Holmes Place Premium Club Anděl offers to its clients. Based on these analyses to make specific recommendations on how to minimize these gaps and improve the quality of services provided. Methods: Service quality GAP model was used as a method for the thesis. The gaps were analysed using a questionnaire survey among the management and employees, personal interviews with the management team and own observations. Results: The results of the analyses are presented by classification crosses, tables and graphs. Based on the analyses there are offered certain suggestions on how to eliminate eventual deficiencies, and thus improve the quality of services provided. The results revealed major shortcomings in the gap 4 (fulfilment of marketing promises marketing communications), and prioritizing the importance of sales at the expense of service quality. Keywords: fitness and wellness, services, sports services, service quality, service quality GAP model, Holmes Place Premium Club Anděl Powered by TCPDF (www.tcpdf.org)
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Physical activity in the lives of students in Prague and Tartu
Šrajbrová, Miluše ; Janák, Vladimír (advisor) ; Šíma, Jan (referee)
Title: Physical activity in students live in Prague and Tartu . Goals: The aim of the theses Physical activity in the live of students in Prague and Tartu is to learn about the sports conditions for students and comparison of possibilities in localities - student city Prague, Czech Republic and Tartu, Estonia. Furthermore will be analyzed the requirements of the students for their physical activity and for the local conditions for sports. The theses will be also aimed at the question of provided information by the university to the students (of non sport fields of studies) in the topic of the offer of optional study courses focused on physical activity. Methods: Observation, interviews and e-mail questionnaire survey, the presentation of results of a questionnaire survey on the basis percentage evaluation, view in the charts. Results: All data obtained from a questionnaire survey are presented in the chapter presentation and discussion of the results. Final summary of these results is an important base to the proposals for possible improvements to the current situation. Keywords: Physical activity, student, information, health, sports, sport facilities
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The marketing communications proposal of project FitCamp Prague focused on online media
Šrámková, Kristýna ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: The marketing communications proposal of project FitCamp Prague focused on online media. Objectives: Taking into account the limited financial resources, the objective of this thesis is to mix the best design of communication tools and new ways of communication, through which the communication objectives of the project FitCamp Prague, can be fulfilled. For this reason the thesis focuses on the online media as the main communication channel. Methods: This study will implement a situational analysis of current marketing situations, which will be built on the SWOT analysis for an overview of strengths, weaknesses, opportunities, threats and on the competitive analysis and customer segmentation. Marketing research will be conducted through interviews. Results: The result of the thesis will create a new marketing communication proposal for the project FitCamp Prague for the period of September 2013 - December 2014. The proposal will be mainly focused on online media. This proposal will be submitted to the organizing team and applied directly into practice. Key words: marketing communication, online media, Facebook, FitCamp Prague
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Identity of HC Kert Park Praha and its use in reality
Gerlich, Leoš ; Šíma, Jan (advisor) ; Štědroň, Bohumír (referee)
Title: Identity of HC KERT Park Praha and its usage in reality Objectives: The goal of this work is to create a project that leads to a better corporate identity of HC KERT Park Praha. Methods: In our thesis we used three methods that are non-structured interviews, focus groups and SWOT analysis. Results: It was found out that the identity of HC KERT Park Praha is incomplete and most respondents see it negatively. The respondents agreed on three main factors that could lead to improvement of the identity of the examined club. The factors are finance, youth categories and the club facilities. As a solution a complex project was designed with focusing on these factors together with each part of the corporate identity. Keywords: marketing, marketing mix, communication mix, sports marketing, sponsorship, corporate identity, corporate design, corporate communication, corporate culture, product in corporate identity, corporate image, street hockey
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Application of non-membrane electrolytic cell for electrochemical volatile species generation of transition metals
Kobrlová, Andrea ; Hraníček, Jakub (advisor) ; Šíma, Jan (referee)
This diploma thesis is focused on the study of electrochemical generation volatile species of gold and silver. Two non-membrane electrolytic cells were constructed for electrochemical generation volatile species. These cells differ in the volume of electrode chamber. An atomic absorption spectrometry with quartz tube atomizer was used in most experiments. The equipment was performed in flow continuous mode. Experiments confirmed, that it is possible to use an atomic absorption spectrometry with quartz tube atomizer for generate volatile species of gold and silver by using two non-membrane electrolytic cells. The main part of this thesis was to find optimal conditions for the electrochemical generation of volatile species of gold and silver. These optimized parameters were: the cathode material, the type of electrolyte, the flow rate of the carrier gas, the generation current and the electrolyte flow rate. The calibration curves for both analytes were measured for both non-membrane electrolytic cells and the basic characteristics of the measurement were observed. Detection limit for electrochemical generation of gold was 1,61mg dm 3 and repeatability 3,93 %, detection limit for electrochemical generation of silver was 0,20 mg dm 3 and repeatability 7,33 %. Thanks to the experiments with a...
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