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Czechoslovak Historical Feature Film 1945-1955: Ideology and Propaganda
Morávková, Eliška ; Štemberk, Jan (advisor) ; Řehořová, Irena (referee)
In this thesis I will deal with selected Czechoslovak films of the historical film genre from 1945-1955 and the influence of the political ideology of the time on their form. The aim of the thesis is to describe and evaluate the way in which the Communist Party of Czechoslovakia penetrated the final form and ideological message of the selected films, thus propagandistically trying to shape collective memory. The main focus of the thesis should be to introduce the knowledge about the development of the historical film genre in the Czech Republic and in the world until 1945 and then to evaluate the development of the historical film genre between 1945-1955. Particular attention is paid to the figure of the protagonist of the historical film as a carrier of ideology. In the text, I will mostly rely on contemporary historical sources - minutes of the ideological advisory bodies and the contemporary press, as well as professional literature and the films themselves in their original form.
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Visual Language of Japanese Comics: Analysis of Function and Usage of Selected Graphic Elements
Svatá, Eva ; Řehořová, Irena (advisor) ; Křivánková, Anna (referee)
The thesis presents selected visual elements of Japanese comics, particularly graphic narrative elements. The components of the visual grammar, such as pictorial symbols, motion lines and practices, which enable the visual representation of the specific phenomenons and concepts that are non-visible in a real life are discussed. Furthermore, the thesis deals with the introduction and explanation of functions and differences between these elements, and presents the means of visual structures to convey the meaning to their readers. Followingly, the final part of the thesis deals with the comparison and analysis of the narrative components and tools, as well as with the possibilities of their usage. The selected methods of comics expression and the chosen narrative components are presented on dataset of selected examples from manga production. Keywords: Manga, Japanese Visual Language, graphic elements, narrative structure, visual grammar Powered by TCPDF (www.tcpdf.org)
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"Most people don't mind global warming": Climate change denial in Czech politics between the years 2018 - 2021
Růžičková, Dagmar ; Švantner, Martin (advisor) ; Řehořová, Irena (referee)
"Most people don't mind global warming": Climate change denial in Czech politics between the years 2018 - 2021 This thesis deals with the topic of climate change denial in contemporary Czech politics. It aims to describe how the narrative of climate change denial is formed and reproduced. The first part captures the origins and the background of climate change scepticism in both Czech and international context with the special stress laid upon ideology. Based on the critical discourse analysis of the rhetorics of Alexandr Vondra, Jan Zahradník, Václav Klaus Jr., and Tomio Okamura, the second part of this paper aims to contribute by unravelling the key symptoms of climate change denial discourse of the above mentioned politicians as well as the dominant frames and discursive strategies used to deny both the anthropogenic climate change and the climate change politics. The last goal of the analysis is to describe in what aspects the linguistic means of selected right-wing populists differ or intertwine with the language of right-wing conservatives. Keywords: climate change denial, right-wing populism, climate policy, discourse, rhetorics
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Communication and visual presentation of the Girls without clothes brand on online platforms and their influence on creating a community of customers
Němcová, Marie ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
(in English) The diploma thesis entitled "Communication and visual presentation of the Girls Without Clothes brand on online platforms and their influence on creating a community of customers" analyzes the image of the clothing company Girls Without Clothes from two points of view. Primarily, it examines the communication of the brand on the social media platforms Facebook and Instagram. Subsequently, attention is drawn to opinions of those customers who follow the brand on these specific platforms. The theoretical part of the thesis focuses on explaining the necessary topics (visuality, community, advertising image, etc.) from the fields of visual rhetoric, image theory and media theory. In the practical part, the company Girls Without Clothes is first introduced and then placed in a competitive environment. The image of the company is explored using the analysis of visual images, focusing primarily on the method of communication. Specifically, the emphasis is placed on significant elements that may appear in communication, such as the use of humor, vulgarisms, being on first-name terms, etc. The various aspects shaping the way of communication are studied in detail and compared with competing local companies Life is porno and Surfr, which are, in some ways, similar to the brand Girls Without...
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Analysis of Successful Communication on Instagram on the Example of Top Czech Food Bloggers
Kader Aghová, Magdalena ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The thesis is devoted to analyzing the successful communication of some of the best Czech food bloggers on the social medium Instagram on which the topic of food is trendy. However, I noticed that many food bloggers profiles do not share only food photos, but also their personal photographs. Therefore, my thesis is also devoted to discovering which topics are between analyzed Instagram posts and on the food bloggers profiles the most common. In the communication analysis I focus on how the food bloggers communicate with their followers through texts, photos, hashtags, and how they react to the comments. I also analyze the emoticons and hashtags that they use. In the theoretical part, my thesis focuses mainly on Instagram, it's characterization, functions and methods of how to succeed in this social medium. It also focuses on different aspects of the photograph, "reading" the image, and social semiotics. The social semiotics approach is essential for my research because, on Instagram, the meaning is transmitted by not just one mode, but more modes - all of them are listed above. The empirical part uses qualitative research methods, which is based on content analysis of 3 successful food bloggers - @made_by_kristina, @cukrfree.cz, and @kitchenettehome. I analyze 12-13 most successful posts from their...
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Problematic of Big Data representation in media
Sabitov, Daniyar ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
in English The important part of the current information society is data and methods of using it. One of the modern fields of data processing is Big Data. Computing capabilities have enabled Big Data to significantly increase efficiency in existing areas, for example in genetics, astronomy, marketing etc. Beyond the economy and IT sphere, Big Data becomes part of Digital Culture. It is a very quiet recent phenomenon that provoked an idea of a new era of empiricism. According to so-called "data-ism" everything that can be measured should be measured; transparent and reliable data will show the truth without emotions or ideology. With sufficient volume of data, they will speak for themselves. At the same time, there is certain cynicism about Big Data, as a concept and a practice. Especially when Big Data is applied not in the field of non-living systems, but to the human world, some authors warn of the emergence of a new digital positivism. Apart from criticizing the concept, researchers point to a number of problems and limitations that may arise when working with Big Data. For example, there are limitations connected with errors or incorrect interpretation, there are also ethical problems or persuasive abuse. The latter relates to Big Data misuse when calculations involving large numbers are used...
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The Future of Cultural and Historical Heritage: Application of Big Data in the Digital Humanities
Hryshyna, Kateryna ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
This diploma thesis deals with the topic of preserving cultural heritage in the context of digital humanities. The topic of this work will be the presentation of modern tools and technologies aimed at preserving cultural memory in Europe. The aim of this work will be to map the benefits and potential risks of digital infrastructures CESSDA, ARIADNE PLUS and DARIAH-EU for the preservation of cultural heritage. The work will be divided into three parts - the theoretical part will briefly introduce the topic of digital humanities and their studies, the concept of big data and the transformation of digital archives in the context of digital humanities. The analytical part will focus on mapping the current situation of cultural heritage preservation in Europe. The last practical part will offer an analysis of the advantages and disadvantages of digital infrastructures ARIADNE PLUS, CESSDA and DARIAH-EU both for the preservation of cultural heritage and for research in the social sciences and humanities.
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