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Logics of Internet Memes
Hřib, Matěj ; Řehořová, Irena (advisor) ; Gvoždiak, Vít (referee)
The diploma thesis deals with internet memes and their culture. It presents and elaborate five logics of memes, which are reappropriation, multimodality, collectivism, resonance and spread. Memes appropriate existing media content, they "poach" both meaning and expression material and use it for new bricolages. The created meaning is therefore intertextual, and the thesis applies older theories of literary intertextuality on the subject of memes. The form of memes is usually multimodal, they combine modes of picture and text or video and music. The thesis describes stable designs of text, picture and video memes. Collectivism of meme culture is manifested in the existences of templates that initiate creation of individual instances. The knowledge of templates and their use can function as a kind of subcultural capital, that the users use to distance themselves from the mainstream. Resonance of memes is most often founded on humor and personal identification with the message. Memes do not necessarily communicate referential information; they have an affective meaning. Resonance and the participatory nature of memes help their spread, that is of the same value as creation and reception in the meme culture. Keywords internet memes, internet culture, multimodality, intertextuality, remix, participatory...
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Media representation of George Floyd's death in the discourse of selected Czech online media
Lněničková, Adéla ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The thesis focuses on the representation of the death of the African-American man George Floyd in the media discourse of selected Czech online media. Floyd's death filled the American, Czech and world media and activated the Black Lives Matter movement. The thesis focuses on conservatively oriented media (Echo24.cz, Reflex.cz and Forum24.cz). The research sample will be articles from 29 May to 25 July 2020. Critical discourse analysis according to Norman Fairclough is the methodological background of the work, it also works with several basic types of representation that will be used in the thesis. The theoretical section outlines the social constructivist paradigm in which the thesis is set and introduces in particular the work of Teun van Dijk and research focusing on media representations of minorities. The contextual part introduces the theory of social movements, the portrayal of George Floyd's death in the American and Czech media, and the events that the death triggered in the US (and later in other parts of the world). The analytical part reveals the main three discursive frames in which the topic was presented, namely the death of George Floyd as the beginning of the great protests, the death of George Floyd as politics, and the death of George Floyd and left-wing ideology. This part of...
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"Instagrammable" Italy: Hyperreal Photography on Social Media
Uhrová, Michaela ; Marcelli, Miroslav (advisor) ; Řehořová, Irena (referee)
"Instagrammable" Italy: Hyperreal photography on social media This diploma thesis is dedicated to the phenomenon of authenticity and truthfulness of retouched digital travel photography on the social network Instagram. Social network users create a series of simulations and cause a shift of the meanings in the image by using predefined filters, masks, and other post-production techniques that transform the interpretation of reality to the point where they ultimately create hyperreality. According to Barthes, the literal meaning of the message is always accompanied by a connotation, while the two components of the message cannot be separated. In many cases, the connotations are inserted into the visual content by the creators themselves in order to achieve their purpose. In the analytical part of this work I focus on selected "instagrammable" travel photographs, which gradually lose contact with first-order reality due to interventions in the image and a shift of meanings and contexts. The aim of this work is to show how hyperreality is built in specific travel photographs that bloggers share on Instagram and what is actually required of travel photographs shared on a social network. Keywords: cyber-photography, post-production, Instagram, hyperreality, simulacrum
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Loki: transmedial narrative analysis of a trickster figure
Koukalová, Věra ; Řehořová, Irena (advisor) ; Fulka, Josef (referee)
This thesis covers the topics of transmedia narration of a trickster character with using examples from its mythological, poetic, film, serial and media representation. At first, Loki is defined as a character and as a trickster. Using transmedia narratology and storyworld theory, the author tries to discover whether it is possible to keep the trickster side of the character across genres and media formats.
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"Chaotic 1990s" in Russia: today's perception of movie Brother (1997)
Stepanova, Liubov ; Marková, Alena (advisor) ; Řehořová, Irena (referee)
TITLE: "Chaotic 1990s" in Russia: today's perception of Brat (Brother) movie (1997) AUTOR: Bc. Liubov Stepanova DEPARTAMENT: Historical Sociology SUPERVISOR: Mgr. Alena Marková, Ph.D. Abstract: This thesis is concerned with the period cinematography as an artifact that influences the formation of cultural memory of the modern youth. Its main aim is to discover how present-day youth incorporates cinema into its collective cultural memory. For that purpose, the movie "Brother" (1997) was chosen as it was filmed in the 1990's and includes this period in its cinematographic space. Nineties are a topic of heated discussions in Russian collective memory as the controversial events of that decade still influence Russian modernity. Cultural narrative about the 1990s is built on unclear interpretations which are influenced by current political and media institutions. Due to that the processes of 90s cultural memory formation in contemporary Russian youth are a relevant line of scientific inquiry. Theoretical part of this study explores cinema as a tool of cultural memory formation and includes a short historical review of the decade in question. Empirical part is concerned with the interviews, their transcription and detailed analysis. It also aims to reach the goals set in the beginning of the thesis and answer the...
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Picture and Text Relation Aspects in Art Sign Language interpreting in theatrical performance Jonathan Livingston Racek
Kováčová, Tamara ; Řehořová, Irena (advisor) ; Šafaříková, Radana (referee)
The thesis discusses in turn: Czech sign language as natural language, the structure and function of sign languages, processes of interpreting drama performance into sign language, differences between image signs and language signs and aspects of their relation in general terms. The thesis further presents a description of the process of relating simultaneous constructions of language signs and language-image signs in the particular case of sign language interpreting of the drama performance Jonathan Livingston Racek. Finally, the conclusions of the analysis are presented in a form suitable to serve as a guidance for sign language interpreters preparing for experimental drama performance interpreting.
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Photography and its authenticity in the context of the debate about disseminating disinformation in the online environment
Cengrová, Michaela ; Řehořová, Irena (advisor) ; Švantner, Martin (referee)
The submitted thesis focuses on the photograph and its role in the process of disseminating disinformation in the online environment. The thesis deals with the opinion that, despite the fundamental changes in the understanding of photography and its credibility, which together with the transition from its analogue form to digital one, photography retains the status of an authentic medium. For this reason photography is becoming a very powerful tool for spreading misinformation. The thesis deals with the theoretical basis of objectivity of photography, its documentary value and expectation of authenticity. The role of the context, which is crucial for understanding the photographic message, will be emphasized. The thesis also defines the basic concepts related to the phenomenon of disinformation. The strategies used to spread disinformation via photography is also presented. In the practical part of the thesis particular disinformative photographic messages is analyzed. Ways to verify the authenticity of particular photographic images are presented. Keywords: photography, authenticity, disinformation, hoax, fake news, online environment, manipulation
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Construction of the Reality in the Media and Political Communication
Macháček, Roman ; Kladný, Tomáš (advisor) ; Řehořová, Irena (referee)
The diploma thesis deals with the issue of communication in the mass media in terms of constructing the media reality and in terms of the relationship between media, politics and the public. The work is devoted to the constructivist approach in the media and political communication and the relationship between media coverage and political practice. Selected aspects of this relationship, including the tools of political communication, are illustrated with the examples from the first direct presidential election in the Czech Republic. The work deals with the influence of media on the social reality of their consumers and deals with the functioning of ideology in the concept line of thinkers of the Frankfurt School towards Jürgen Habermas and Noam Chomsky. Within the functioning of ideology in mass communication, the work pursues a technological development of the media to the current era of digitalization, which significantly affected the social and media relations. Keywords Ideology, communication, communication model, constructivism, media, politics
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The Interventional Function of Public Art in Public Space and Society
Debefová, Barbora ; Marcelli, Miroslav (advisor) ; Řehořová, Irena (referee)
The thesis called The Interventional Function of Public Art in Public Space and Society focuses on public art that confronts society and improves or even transforms public space. It attempts to point out the necessity in using knowledge from various disciplines such as urban anthropology, sociology, philosophy and semiotics in order to analyse public space and the role of public art in it. The aim is to look for the potential and the functions of public art and how it can be both accomplished. This will be discussed over the work of Swiss artist Thomas Hirschhorn, who challenges issues arising in today's society. Thesis will conclude with a study of art work called the Gramsci Monument. Keywords: public art, public space, city, Thomas Hirschhorn, society, intervention, Gramsci Monument
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