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Strategic plan of the beach volleyball area in Prague 5
Kotlasová, Tereza ; Voráček, Josef (advisor) ; Viplerová, Tereza (referee)
Title: Strategic plan of the beach volleyball complex in Prague 5 Objectives: The aim of this master thesis is to create a strategic plan for a beach volleyball complex in Prague 5, which was described and proposed in the bachelor thesis on which this thesis builds. Methods: The first two analyses focus primarily on data obtained from research and studies of Prague 5 and Prague 13, as well as data from the bachelor thesis "Financial Plan for the Construction of a Beach Volleyball Complex". The subsequent SWOT analysis is then based on the results of these previous analyses. Results: No significant obstacles were identified in terms of demographics, amenities and competition. The original financial plan and design of the site were updated and optimised as part of the work. Keywords: strategic analysis of sports complex, SWOT analysis, financial plan, sports complex design
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Research of image of professional darts players
Veleba, Vojtěch ; Viplerová, Tereza (advisor) ; Ruda, Tomáš (referee)
Title: Research of image of professional darts players Objectives: The main aim of this work is to analyse the general factors influencing the image of athletes in the darts industry, to evaluate how these factors contribute to the formation of the image of a professional darts player and to create recommendations for athletes in the darts industry how to effectively influence and improve their own image. Methods: The work uses a quantitative method of electronic survey. The questionnaire was constructed based on the MABI (model of athlete brand image) and was suitably modified and supplemented to fit the questions into the darts environment. Data collection took place in May 2024 and statistical methods were used for evaluation. Results: The results show that the image of athletes is very subjective, and everyone may like something different about athletes. However, it can be argued that factors such as logo, player performance or physical fitness do not play as big a role in the darts environment in building the image of players as physical attractiveness, relationship with fans or choice of walk on song. Keywords: athlete brand image, darts, professional darts players, darts fans, analysis, marketing research
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Factors influencing attendance at Superleague floorball matches
Šnajberková, Vanda ; Ruda, Tomáš (advisor) ; Viplerová, Tereza (referee)
Title: Factors influencing attendance at Superleague floorball matches Objectives: The aim of this thesis is to determine the factors that influence the attendance of spectators at the highest men's floorball competition in the Czech Republic. The sub-objectives are to trace the basic characteristics of floorball spectators and the effect of charging for broadcasts on attendance at the Superleague. Based on the findings, recommendations will be proposed to clubs and Czech floorball to help increase attendance at Super League matches. Methods: The thesis uses both quantitative and qualitative research. As a quantitative method, an electronic questionnaire survey was used to collect data from clubs across the country. The research sample is floorball Superleague visitors, specifically 1400 respondents. The questionnaire was completed a total of 1104 times. The thesis evaluates a total of 602 responses as it was not possible to include some respondents in the research due to ethical considerations. The questionnaire measures the importance of each factor that influence attendance on a five-point scale. The factors are divided into three headings: economic, social and sport. Semi-structured interviews were used to supplement the results of the questionnaire survey. Four representatives of superleague...
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Customer satisfaction in a selected fitness center
Čechová, Adéla ; Viplerová, Tereza (advisor) ; Ruda, Tomáš (referee)
Title: Customer satisfaction in a selected fitness centre Objectives: The central aim of this bachelor thesis is to propose recommendations that will lead to an increase in the quality of services provided through the analysis of customer satisfaction in a selected fitness centre. The main aim is to achieve a higher level of customer satisfaction and to strengthen the overall position of the fitness centre in the market. Methods: In the bachelor thesis, the SERVQUAL questionnaire method is used to compare the actual level of provided services with customer expectations. Subsequently, the obtained results are then presented graphically for better clarity and readability. Results: The results of the study indicate the overall satisfaction of customers in the selected fitness centre with the services provided. However, it appeared that some areas of service did not meet customer expectations. However, it has been revealed that certain areas of the services did not meet customer expectations. This difference between expectation and reality provides valuable insights for identifying areas where services can be improved, thereby enhancing overall customer satisfaction. Customers are most satisfied with the fitness center environment and promotional materials. Negative gaps arose in the employee...
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Success rate of students of the TV and Sport Management study programme in selected subjects during full-time and distance learning
Náhlovský, Daniel ; Šíma, Jan (advisor) ; Viplerová, Tereza (referee)
Title: Success rate of students of the TV and Sport Management study programme in selected subjects during full-time and distance learning Objectives: The main goal of this bachelor's thesis was to compare the success rate of students of the bachelor's degree study program Management of physical education and sports during face-to-face and then distance learning, while focus was on students of the 1st year of the bachelor's degree program Management of physical education and sports. Methods: In the first part of the thesis, it was applied a quantitative method, i.e. comparasion. To carry out the research, it was first necessary to obtain data on the study results of 1st-year students in the academic years 2017/2018, 2018/2019, 2019/2020 and 2020/2021 for specific obligatory accreditation subjects. This data was provided to me in an anonymized form by the supervisor of the bachelor's thesis using the Study Information system of the Charles University. Research and core set represented 1-st year students who had enrolled specific obligatory accreditation subject in the monitored academic years, regardless of whether they passed or not. In the second (qualitative) part of the research was conducted semi-structured in-depth interview with teachers of those subjects, where significant deviations and...
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Public attitude towards construction of swimming pool arena in Dvůr Králové nad Labem.
Geisler, Karel ; Ruda, Tomáš (advisor) ; Viplerová, Tereza (referee)
Title: Public attitude towards construction of swimming pool arena in Dvůr Králové nad Labem. Objectives: The main aim of the thesis is to determine the attitude of the public in Dvůr Králové towards the construction of an indoor swimming pool by using a questionnaire survey. Methods: In this study, quantitative research procedures were used to collect and evaluate the data. A self-constructed questionnaire was used to determine public attitudes towards the construction of an indoor swimming pool in Dvůr Králové nad Labem. Results: Based on the data collected, it was concluded that public attitudes towards the development were positive and such a sports facility would be welcomed. At the same time, interest was expressed in equipping the pool with a sauna, a whirlpool and a children's pool. Keywords: public opinion, swimming pool marketing research, sports infrastructure
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The concept of internal PR at Faculty of Physical Education and Sport of Charles University
Viplerová, Tereza ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The concept of internal PR at Faculty of Physical Education and Sport of Charles University Objectives: The aim of the master's thesis is to compile the concept of internal PR at the Faculty of Physical Education and Sport at Charles University for the academic year 2022/2023 based on analysis and research performed among students of the faculty. Methods: For marketing research was used a method of group discussion that helped to understand what specific expectations and key requirements of students in communication with the faculty management are and how students perceive that these expectations and requirements are being met at this faculty. Together with the use of participant observation, an analysis of the internal group and the internal PR tool used by the faculty could be compiled. Results: The conducted research shows that students are at the faculty generally satisfied, but they perceive certain shortcomings in the communication of the school management. The biggest problem is seen in insufficient, late and partial communication that appears both when communicating information about studies and when informing about other facts at the faculty. This lack of information is manifested in the not entirely appropriate use of some tools for internal communication. The tools and areas that...
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Popularity of athletics among university students in Prague
Viplerová, Tereza ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Popularity of athletics among university students in Prague Objectives: The main aim of the bachelor thesis is to find out popularity of athletics among university students in Prague and based on that to recommend suggestions for the Czech Athletic Federation. The secondary tasks are to find out about active and passive interest in this sport and its mass media viewership. Methods: For the marketing research was used a method of electronic inquiry that determined active and passive interest in athletics, its mass media viewership, attractiveness of athletics disciplines and also obtained respondent's opinion on promotion of athletics, influences on its popularity and also knowledge in the field of personalities in athletics. Results: We found out that athletics is not so popular for students among universities in Prague, but their attitude isn't completely pessimistic. There are certain connections between active and passive interest in athletics, but there are also some differences. Students rather don't search for information about athletics in mass media, most of them also don't attend the stadium. They know mainly sprinter Usain Bolt as the biggest personality of athletics environment. Students think, that insufficient promotion of competitions is one of the biggest negative effects on...
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