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Success rate of students of the TV and Sport Management study programme in selected subjects during full-time and distance learning
Náhlovský, Daniel ; Šíma, Jan (advisor) ; Viplerová, Tereza (referee)
Title: Success rate of students of the TV and Sport Management study programme in selected subjects during full-time and distance learning Objectives: The main goal of this bachelor's thesis was to compare the success rate of students of the bachelor's degree study program Management of physical education and sports during face-to-face and then distance learning, while focus was on students of the 1st year of the bachelor's degree program Management of physical education and sports. Methods: In the first part of the thesis, it was applied a quantitative method, i.e. comparasion. To carry out the research, it was first necessary to obtain data on the study results of 1st-year students in the academic years 2017/2018, 2018/2019, 2019/2020 and 2020/2021 for specific obligatory accreditation subjects. This data was provided to me in an anonymized form by the supervisor of the bachelor's thesis using the Study Information system of the Charles University. Research and core set represented 1-st year students who had enrolled specific obligatory accreditation subject in the monitored academic years, regardless of whether they passed or not. In the second (qualitative) part of the research was conducted semi-structured in-depth interview with teachers of those subjects, where significant deviations and...
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Public attitude towards construction of swimming pool arena in Dvůr Králové nad Labem.
Geisler, Karel ; Ruda, Tomáš (advisor) ; Viplerová, Tereza (referee)
Title: Public attitude towards construction of swimming pool arena in Dvůr Králové nad Labem. Objectives: The main aim of the thesis is to determine the attitude of the public in Dvůr Králové towards the construction of an indoor swimming pool by using a questionnaire survey. Methods: In this study, quantitative research procedures were used to collect and evaluate the data. A self-constructed questionnaire was used to determine public attitudes towards the construction of an indoor swimming pool in Dvůr Králové nad Labem. Results: Based on the data collected, it was concluded that public attitudes towards the development were positive and such a sports facility would be welcomed. At the same time, interest was expressed in equipping the pool with a sauna, a whirlpool and a children's pool. Keywords: public opinion, swimming pool marketing research, sports infrastructure
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The concept of internal PR at Faculty of Physical Education and Sport of Charles University
Viplerová, Tereza ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: The concept of internal PR at Faculty of Physical Education and Sport of Charles University Objectives: The aim of the master's thesis is to compile the concept of internal PR at the Faculty of Physical Education and Sport at Charles University for the academic year 2022/2023 based on analysis and research performed among students of the faculty. Methods: For marketing research was used a method of group discussion that helped to understand what specific expectations and key requirements of students in communication with the faculty management are and how students perceive that these expectations and requirements are being met at this faculty. Together with the use of participant observation, an analysis of the internal group and the internal PR tool used by the faculty could be compiled. Results: The conducted research shows that students are at the faculty generally satisfied, but they perceive certain shortcomings in the communication of the school management. The biggest problem is seen in insufficient, late and partial communication that appears both when communicating information about studies and when informing about other facts at the faculty. This lack of information is manifested in the not entirely appropriate use of some tools for internal communication. The tools and areas that...
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Popularity of athletics among university students in Prague
Viplerová, Tereza ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Popularity of athletics among university students in Prague Objectives: The main aim of the bachelor thesis is to find out popularity of athletics among university students in Prague and based on that to recommend suggestions for the Czech Athletic Federation. The secondary tasks are to find out about active and passive interest in this sport and its mass media viewership. Methods: For the marketing research was used a method of electronic inquiry that determined active and passive interest in athletics, its mass media viewership, attractiveness of athletics disciplines and also obtained respondent's opinion on promotion of athletics, influences on its popularity and also knowledge in the field of personalities in athletics. Results: We found out that athletics is not so popular for students among universities in Prague, but their attitude isn't completely pessimistic. There are certain connections between active and passive interest in athletics, but there are also some differences. Students rather don't search for information about athletics in mass media, most of them also don't attend the stadium. They know mainly sprinter Usain Bolt as the biggest personality of athletics environment. Students think, that insufficient promotion of competitions is one of the biggest negative effects on...
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