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Proposal of Marketing Plan
Rosická, Markéta ; Radvan,, Michal (referee) ; Novák, Petr (advisor)
This bachelor thesis describes current condition of marketing plan of company Shine&Shine and a vision of new, more effective plan to extend its product range and expand abroad. The first part focus on theoretical point of view of marketing and Marketing Investigation. In the second part is projected analysis of current condition of the company, particularly its market supply. The third part includes the marketing plan and planning of short-term and long-term goals to maximalize sales of each products.
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Zinc-Dependent Hydrolases: Structure-Function Study of Glutamate Carboxypeptidase II and Histone Deacetylase 6
Škultétyová, Ľubica ; Bařinka, Cyril (advisor) ; Obšil, Tomáš (referee) ; Novák, Petr (referee)
Zinc-binding proteins represent approximately one tenth of the proteome and a good portion of them are zinc-dependent hydrolases. This thesis focuses on biochemical and structural characterization of glutamate carboxypeptidase II (GCPII) and histone deacetylase 6 (HDAC6), two members of the zinc-dependent metallohydrolase superfamily. We describe here their interactions with natural substrates and inhibitors. GCPII is a homodimeric membrane protease catalyzing hydrolytic cleavage of glutamate from the neurotransmitter N-acetylaspartylglutamate (NAAG) and dietary folates in the central and peripheral nervous systems and small intestine, respectively. This enzyme is associated with several neurological disorders and also presents an ideal target for imaging and treatment of prostate cancer. GCPII inhibitors typically consist of a zinc-binding group (ZBG) linked to an S1' docking moiety (a glutamate moiety or its isostere). As such, these compounds are highly hydrophilic molecules therefore unable to cross the blood-brain barrier and this hampers targeting GCPII to the central nervous system. Different approaches are adopted to alter the S1' docking moiety of the existing inhibitors. As a part of this thesis, we present different strategies relying on replacement of the canonical P1' glutamate residue...
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Proposal of Winery Marketing Plan
Válka, Vojtěch ; Válka, Karel (referee) ; Novák, Petr (advisor)
The main subject of this thesis is creating complex markething plan for winery Ing. Karel Valka. The thesis is focusing on creating unified comunication style of the brand. The main business subject of winery Ing. Karel Valka is producing grapes of grapewine, processing them and sell products made from it. Second chapter of my thesis is focused on theory about building unified comunication style and building general marketing plan. Third chapter is focused on analysis of current status of the company and subsequent creating of „Brand manual“ for winery Ing. Karel Valka and guide for application of the manual into practice, based on the current situation in company.
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The Proposal of Company Marketing Mix
Zourek, Vojtěch ; Pyrochta,, Václav (referee) ; Novák, Petr (advisor)
This bachelor’s thesis is focused on individual tactical marketing tools, which together form a marketing mix. Describes the relationship between product, price, distribution and promotion. The thesis contains suggestions for improvement of the current state of marketing mix of MIKROP ČEBÍN a.s. based on theoretical knowledge and analysis.
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Proposal of Marketing Mmix in Family Pension
Najman, Zdenek ; Najmanová, Jana (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on marketing mix of BioGinGo, s.r.o. corporation. The first part of this thesis aims on explaining theoretical concepts and knowledge, which are subsequently used in practical part of bachelor thesis. There were used chosen situation analysis in order to assess condition of corporation. Thanks to this analysis are detected weak places of this corporation and recommended possible solutions with proper tools. Those recommendation should be able to improve condition and general view of corporation.
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Motivational System of the Office Employees of One Particular Textile Company
Škodová, Michaela ; Myšák, Jiří (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the motivational system of the office employees of one particular textile company. It especially focuses on rewarding the employees. Another part of the thesis are the poll results of this group of employees which shows us potential problems with their motivation as a whole. The result of this analysis is an output in a form of suggestions which are going to contribute in increasing the motivation of the employees and with it their work performance as well.
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Marketing |Mix of Selected Hotel
Brychta, Ladislav ; Pecková, Jarmila Hnidáková (referee) ; Novák, Petr (advisor)
This bachelor thesis focuses on the analysis of the current situation of the chosen hotel located in the middle of Masaryk Circuit in Brno. On the basis of analyzes, are set proposals for improving of hotel´s marketing mix. The analysis of the hotel is based on acquired theoretical knowledge. The basis for proposals of the improvement of the marketing mix is the knowledge which is gained on the basis of the analyzes.
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Marketing Plan for Enterntainment Park
Hudec, Martin ; Lubasová,, Alena (referee) ; Novák, Petr (advisor)
The bachelor thesis is focused on the marketing plan for entertainment park Permonium®, which is opened for visitors since 2012. The thesis describing inovation tasks, which will be used for increase atractivity and attendance. Including thesis were made detailed project for three years, which has to achieve mentioned expansion in turistic-entertainming industry.
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The Proposal of Marketing Mix
Rašková, Tereza ; Koudelková,, Petra (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the improvement of existing marketing mix of a pet store. The proposal is based on theoretical knowledge and analysis of the current state of company, that includes a marketing survey about dog tackles sales. The proposal is set for practical use.
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Proposal of the Marketing Mix of the Food Company
Mrkvová, Adéla ; Milichovský, František (referee) ; Novák, Petr (advisor)
The aim of the Bachelor thesis „Proposal of the Marketing Mix of the food Company“ is an analysis present marketing mix and provision of proposal for creating a new one. This thesis is divided into three main chapters. In the first of these chapters are processed theoretical background of marketing and individual components of the marketing mix. The next chapter containts general informations about Hamé s.r.o., which is a leading Czech food company and also containts processing of necessary analyzes. Based these analyzes, in the last of these chapters are designed recommendation for improvement problematic areas of marketing mix.
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