|
|
Development of Competitiveness of Sales of Cars on the Base of Operating Leasing
Halounek, Václav ; Mačej,, Tomáš (referee) ; Zich, Robert (advisor)
This thesis is focused on possibilities of raising competitivness in the area of car sales using operational leasing with Škoda Auto, a.s as an example. This automotive company together with Škofin, s.r.o. provides its customers with a service „Škoda without worry“. The company positioning on the market was evaluated based on quantitative and qualitative analysis of the product, market and competition. Suggestions presented in this thesis bring up a conceptual change of the service „Škoda without worry“ with a goal to increase the value for customers and competitivness of the company. Introducing a loyalty program Škoda is mentioned as an alternative solution. Benefits and risks associated with implementation of the suggested measures are listed in conclusion.
|
|
|
Questions of communication and marketing in construction company
Vopelka, Jan ; Lipovský, Oto (referee) ; Linkeschová, Dana (advisor)
The goal of the diploma thesis is to find a solution to increase sales in a selected construction company specialized in production of construction systém for wooden houses. I analysed in detail the company for realizing the targets. I applied questionnaire surveys for collecting information. The resets of my effort are conclusions and suggestions then could help the company to increase its sales. The Promotional video in attachment is very important for sales support in the company.
|
|
|
Proposal for Lean Manufacturing Using Kaizen Products to Ensure Quality
Alánová, Hana ; Brablík, Jakub (referee) ; Jurová, Marie (advisor)
This diploma thesis is based upon a study of processes in a subdivision of fischer systems, a company in the automotive industry. These processes are studied with reference to lean manufacturing and Kaizen products. The first part of this thesis is a general introduction to the company. It is followed by a description of the subdivision in question, and a discussion of various theoretical approaches. An analysis of the current state of manufacturing and processes is also made. Finally, a proposal is made towards solving imperfections uncovered in the analysis stage, and getting the company closer to lean manufacturing.
|
|
|
Customer Services in the Company
Záškodová, Lenka ; Živný, Rostislav (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. The aim of my thehis was to propose new ancillary services for the company based on the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years.
|
|
|
Communication Mix Proposal of Businessman Mgr. Lumir Bednarik
Mizerová, Petra ; Bednařík, Lumír (referee) ; Mráček, Pavel (advisor)
Master's thesis contains proposals for improvement of communication mix by entrepreneurial subject Mgr. Lumír Bednařík that is engaged in selling woodworking tools, wooden derivatives, plastics and light alloys. Thesis is supposed to be a basis for implementation of effective communication mix which contains proposals and recommendations whose objective is to strengthen relations with current customers and finding new ones. Execution of these proposals should lead to growth of businessman’s profit.
|
|
|
Strengthening the Company Competitiveness
Záškodová, Lenka ; Živný, Rostislav (referee) ; Zich, Robert (advisor)
This diploma thesis deals with the evaluation of current situation of the company IP IZOLACE POLNÁ, s.r.o. in its competitive environment. It examines the company's competitiveness on the basis of the analyzes. According to the findings proposal consists of activities that should enhance its competitiveness in the coming years. The work consists of: Marketingt on bases – a theoretical explanation of the terms of the area Analysis of current situation – the characteristics of company, background information, analysis Forms part – suggestions for improving the competitiveness of firms Conslusion – summary of findings
|
|
| |
|
|
Entrepreneurial Project
Čechová, Jitka ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The aim of this diploma thesis is to develop a business plan in order to set up an educational centre with a range of courses, through which the market will be accommodated there where the school education system is not sufficient. The first part focuses on the theoretical knowledge and is followed by more detailed analysis of the current market situation. In a proposal part, there is a detailed entrepreneurial plan, according to which the plan feasibility can be considered.
|
|
| |
|
| |
guest ::
