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Business plan of e-shop Mooza.cz
Charvát, Tomáš ; Hartman, Ladislav (advisor) ; Svobodová, Ivana (referee)
The main aim of this master's thesis is to write and asses the business plan of online store with original home made products. The business plan is also written in order to get an investor and third partner for our start-up. In the theoretical part are stated all requirements which should be included in every business plan. In the following section I deal with the concrete start-up project Mooza.cz. Besides formal requirements of business plan I follow up with an evaluation of e-commerce situation in the Czech Republic, competitor analysis, marketing and business model, SEO, copywriting and financial plan.
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Budování prostředí pro inovativní start-upy v České republice
Štochlová, Karolina ; Jaklová, Martina L. (advisor) ; Ptacek, Ondrej (referee)
The goal of this thesis is to identify the challenges and success factors of the support system for innovative start-ups in the Czech Republic as well as to formulate recommendations for the implementation of the currently envisaged Seed fund project. The thesis covers the specifics of start-up companies and barriers for their development and puts them in relation with the current state of the Czech entrepreneurial environment and its innovation performance. Hard data as well as opinions of experts and potential investors are assessed to analyze the needs and motivations of both demand and supply sides of the venture capital market in order to provide some valuable insights which may help the support system to improve the access of entrepreneurs to external finance and boost the creation of innovative start-ups in the Czech Republic. The main suggestions introduced relate to the focus on retaining strict transparency, to the careful selection of entities evaluating the viability of projects and those providing services assisting the entrepreneurs in the preparation phase. Finally, the right setting of conditions of the Seed fund to attract both private investors and entrepreneurs will determine the success of the whole project.
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Strategické výzvy multi-stranných internetových start-upů
Mucha, Tomáš ; Jaklová, Martina L. (advisor) ; Svec, Vaclav (referee)
The theory of this thesis focuses on particulars of multi-sided platform businesses with special emphasis put on early stage start-ups. The goal is to capture crucial findings and fuse them together to point out specifics which apply only for start-ups that are developed in form of multi-sided platform business. This thesis should provide guidance to all entrepreneurs considering such new business formations. It aims at showing them the most important points leading to positive value creation in multi-sided platform businesses. Specifically, it explains the strategic points hidden behind pricing and network effects utilization. At the same time it depicts what are the unnecessary distractions which just destroy attention and consume time and effort. Consequently, these findings are tested on practical example, where real start-up is modelled using this theoretical framework. Such real application points out strong and weak points. Consequently, the optimal framework is derived based on prior findings. The main suggestions point out what should be examined further by the theory and where the research captured enough knowledge.
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Plan of market entry of internet store from marketing point of view
Mádle, Jakub ; Zamazalová, Marcela (advisor) ; Ryšavá, Monika (referee)
This thesis is dealing with plan of market entry of internet store. Goals of this thesis are to analyse trends on the Czech literature market in connection with situation on abroad markets, draw up marketing mix of internet store and draw up first communication campaign. Professional publications, periodicals, researches and experiences of business owner were used to write this thesis. Output of this thesis is finding that nowadays people read less than in the past. Despite this negative fact author was able to draw up comprehensive marketing mix and communication campaign which increased a number of visitors of web pages as well as increased number of customers.
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Set up and development of the business
Šebl, Roman ; Dvořáček, Jiří (advisor) ; Vacek, Petr (referee)
The Diploma thesis deals with beginnings of entrepreneur, who is going to set up his first company. The objective of thesis is checking hypothesis that visionary company is viable, with economic potencial and possibilities for growth. Theoretical part descripes major factors, which are important for health and strength of the enterprise. In these factors belong demands on entrepreneur's personality, knowledge and skills. Further protection of company -- how protect company and its own know-how before rivals. Chosing suitable legal form and choise of compaion. Thesis also saying about usefulness to have a mission. Practical part shows how the business is conceived for real market. Thesis also thinking about growth of the business and how to do it to not be such a little company with one branch. Financial statements show economical potencial, which the business is able to generate to all investors and companions in this concept of the business. The conclusion is dedicated to commentary related to objectives of this Diploma thesis.
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Analýza faktorů ovlivňující strategie a očekávání českých začínajících firem
Šála, Miroslav ; Lukeš, Martin (advisor) ; Jaklová, Martina L. (referee)
This thesis goal is to analyze the factors that are influencing the strategies and growth expectations of the Czech start-ups. The analysis is based on the data sample from the Czech GEM 2011 and unique study of the Czech start-ups performed in 2011 as well. Various statistical methods are used to determine which microeconomic factors affect (1) the strategy choice and (2) growth expectations. As for the factors influencing expected growth, the research is concluded by the creation of the regression equations explaining the expected growth in the revenues as well as expected growth in employees. The factors influencing strategy choice are: managers-owners experience, the environment, self-efficacy, gender, and innovativeness. The factors influencing expected growth in revenues are: innovativeness, self-efficacy, competitive strategy, managers-owners experience, social capital, export intention, and business planning. The factors influencing the expected growth in employment are: legal structure of company, export intention, self-efficacy, innovativeness, competitive strategy, business planning. Following variables create the regression equation explaining expected growth in revenues: financial planning, export intention, education, IPR use, and age of entrepreneur. The variables explaining expected growth in employees are: (1) export intention, product newness, and legal structure of the company, (2) product newness, differentiation inclination, and financial projections. Alongside, the Porter's generic strategies framework was proved to fit the data sample while it was showed that a portion of Czech entrepreneurs are "stuck in the middle". By these findings, this thesis provides unique empirical verification of the growth and strategy theory on the sample of the Czech entrepreneurs.
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Business plan of SME
Machová, Adéla ; Svobodová, Ivana (advisor) ; Habrmanová, Blanka (referee)
Master's thesis on the topic Business plan of SME introduces theoretical description of business plan, where it describes reasons of being of the business plans and entrepreneurship and then individual points of business plan. That includes setting up the targets of the company, description of business activities using different methods till financing. Practical part creates new business plan. This plan starts a restaurant as a first step for future franchise chain. The target of the thesis is development of business plan and verifying it's feasibility. Theoretical part will be straightly implemented to the development of the practical part.
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Business Plan od Samba Agency
Řežábková, Marie ; Srpová, Jitka (advisor) ; Hřebík, Tomáš (referee)
Business plan as an written document serves to businessman as well as investors. It desribes main points of business plan and informates subjects what, why and how will be. It informates about capital needed for business. The aim of the theses is to prepare good business plan, which will describe, analyze and judge: visions and goals, entrepreneurial activities, analysis backround, marketing plan, financial plan, risks. Another goal is sum up the vialibity od business project.
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