|
|
Marketingová strategie komunitní stítě Bezones
Kadlčková, Anna
The bachelor thesis presents a marketing study of the unique ambitious start-up project of the Bezones joint-stock company, which is primarily focused on the de-velopment of business relations between companies whose target customer is not the end consumer. The literature review summarizes theoretical knowledge about strategies and marketing situational analysis. In the following part of the work the components of the current marketing mix were described and based on selected types of marketing analyzes the internal and external environment of the company as well as the surrounding area was evaluated. The company's analysis process was also supported by a questionnaire survey. All results were then summarized using the SWOT analysis. The output of my work is the design of the marketing strategy of this Internet business community network, designed exclusively for business-to-business (B2B) segment.
|
|
|
Steam turbine - condensation formation and discharge
Zouhar, Adam ; Filip, Patrik (referee) ; Fiedler, Jan (advisor)
Master thesis is dealing with the issue of condensate creation and removal from the Nesher Ramle steam turbine during start-up and steady state. At the beginning a preliminary calculation of heat balance and the turbine itself is done. It is followed by description and design of drainage system supplemented by calculation of the steam flow through the orifices. Steam flow calculation was done via S. D. Morris, Pavelek with Kalčík and Ambrož, all three methods were compared. The main goal is the theoretical calculation of the amount of condensate created during start-up which is influenced by its initial state from which it is started. Three default states are considered, cold, warm and hot. In the last chapter the comparison of theoretical calculation with the measured data on real turbine is done and it is supported by the evaluation of the data from the measurement of the steam turbine at steady state on maximum power and half power. From the steady state analysis, percentage of water flow to expander from the total amount of condensate formed in the turbine were obtained.
|
|
| |
|
|
Business plan of the startup company
Meszner, Petr ; Novotný, Ota (advisor) ; Daněk, Lukáš (referee)
This thesis aims on creating a business plan based on methods verified by practices as well as using modern agile principles. The business plan is oriented towards an effective management support for house unit owners associations, housing cooperatives and selected business subjects. The objective of this work is creating a business plan and prototype of product for newly established start-up company using helpdesk application for managing inquiries and solving problems of clients. First part of this thesis summarizes fundamental problems, issues and terms connected to this thesis. Second part introduces business plan for Start-up Company, and third part focuses on creating prototype of helpdesk application used to realize the business plan in practice.
|
|
|
Analýza a implementace CTSports
Hargas, Kevin ; Štěrbová, Ludmila (advisor) ; Halík, Jaroslav (referee)
The aim and main objective of this Bachelors thesis is to get an academic, as well as a practical insight on how to successfully implement the CT SPORTS application in the German market. In the introduction the reader shall get to know the idea and purpose behind CT SPORTS. The main part of the thesis is divided into a theoretical and a practical part. The theoretical part is aiming to give the reader first relevant insights into the start-up world, its processes and its analytical tools. The second part will be dealing with a relevant market analysis of the German market and the analysis of relevant competencies of CT SPORTS for a successful implementation of CT SPORTS.
|
|
|
Start-up strategie hotelu v Sochi resort
Grazhdankina, Irina ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
This bachelor thesis focuses on start-up strategy of a hotel in Sochi Resort, which could be useful for people who are interested in opening a hotel in Russia. The main objective is to explain the main stages, which should be made and considered before opening a hotel in Russia. The first part focuses on the general idea of a hotel industry in Russia, which has some distinguishing features. The second part focuses on pre-opening stages. The third part is a description of a hotel business plan.
|
|
|
Crowdfundingová kampaň pro realitní startup
Čepelíková, Kateřina ; Král, Petr (advisor) ; Zlatić, Marija (referee)
This master thesis deals with crowdfunding from a marketing point of view, its overall potential and the application of crowdfunding on real estate projects. The goal of this thesis is to provide a description and evaluation of a crowdfunding campaign applied to an example of an existing real estate startup based in Geneva, Switzerland and to present guidelines for a successful launch of real estate crowdfunding campaign. In order to reach the goal, secondary research of the thesis outlines general assessment of crowdfunding and all its types, new trends, and theoretical description of a crowdfunding campaign. The thesis then presents the concrete real estate startup with business activity in France and the analysis of this market. Primary qualitative research of the thesis conducted in the form of in-depth interviews examines the assumption whether real estate (equity) crowdfunding is an interesting option for Millennials, a segment of potential crowd-investors. All findings are then incorporated into concrete guidelines of a new real estate crowdfunding campaign applied on the real estate startup.
|
|
|
Creating a company and its information system
Pokorný, Jakub ; Stanovská, Iva (advisor) ; Huňáček, Tomáš (referee)
There are numerous emerging companies creating interesting and often unique projects in the 21st century. These companies frequently operate in a new, rapidly changing sector. These companies may face an insufficient supply of standardized information software, capable of supporting the business. On the contrary, an individual application software (made from scratch) might not be an option for the companies due to lack of finance to fund its development. Moreover, such SW may not be suitable for companies, especially in a situation when the company starts business activities in a new field, where all the business processes, hence the software requirements, emerge after many test runs and trials. In theory, this thesis focuses on possible solutions to this problem and in practice examines one specific software solution using an example of a property management company Property Rentier s.r.o. (hereinafter PR) which offers complex management services for recreational homes and short-term rental properties, especially using an Airbnb platform. PR has currently been confronted with a decision to make, whether or not to restructure its software solution and its architecture or keep its own and merely keep expanding it. The main goal of this thesis is to analyze and summarize the current processes of the selected company, describe how it is being supported by IT/ICT and, based on these findings, evaluate and recommend further measures regarding restructuring of the companys IT systems. The thesis output is meant for the PR company as well as for any start-up companies as a supportive material which should help ease its struggle making decisions about software development or its purchase.
|
|
|
Dopad environmentálních podmínek na vznik start-upů mladých lidí
Blšáková, Daniela ; Matuštík, Ondřej (advisor) ; Oškrdal, Václav (referee)
The diploma thesis deals with the influences that affect young people aged 18 to 24 in the establishment of start-ups. The main aim was to find out which environmental factors influence emergence of youth start-ups and how they differ in Europe, China and the US over time. The thesis describes three models that explain the entrepreneurial intentions and that serve better understanding of human behavior in setting up businesses. Further the thesis includes a description of the individual and environmental factors that are based on current studies. Due to the title of thesis only the impact of environmental factors was tested. The analysis was conducted on a public data of the Global Entrepreneurship Monitor.
|
|
|
Marketing analysis of Helveti s.r.o. (www.helveti.cz)
Kříčka, Martin ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
The aim of this thesis is to analyze the marketing tools of an e-commerce company, to evaluate them and to propose suggestions for improvement which will be implemented in the company strategy. The theoretical part describes the history of the Internet and its importance in the current business environment, the strategic procedures applied in online marketing and the description of individual marketing instruments. The practical part introduces the company, its products and its main competitors. Afterwards follows the analysis and comparison of the main online marketing tools and proposals for improvement which should be implemented in the marketing strategy are presented.
|
guest ::
