|
|
Body-art in the trasformation man and woman
MÁLA, Jan
The topic of this work is to detect changes and development of contemporary body-art on the human body throughout life. Tattoos as a category of alternative art direction was inspired to create this work mainly with its inconsistencies, opinions differ on whether it is fully classifiable art. Theoretical work is divided into several parts, there will be a main topic of discussion of the tattoo in the cradle of this direction, which represents from 19 century America to date. The first part outlines the general characteristics of the items specified in the-art tattoo industry. Then move to the functional use of the field. In the third part of this work we try to approximate current distribution tattoo procedure followed by the individual motifs with categorical classification. The next chapter will proceed to the actual creation of the tattoo in the historical context and development of techniques in these parts of America, which will be part of this text primarily directed. In the penultimate section, we will focus on looking at the modern American scene from the environment groundbreaking 18th century. The final section should outline the psychological approaches to this field, not only from a historical perspective but also from the standpoint of contemporary psychology of modern society. The text is accompanied by inspiring the drawing artists, especially important for the practical part of this work, which takes us to the very essence of why the work was prepared, but also what resources corresponding to the tattoo was used. At the very end of the work to proceed on whether we can talk about the tattoo as a full-fledged artistic direction that should be accepted as a correct direction belonging to the arts.
|
|
|
Traditional Type in the Digital Era
Weinzettelová, Silvia ; Gray, Simon (advisor)
The first part of this paper briefly reviews the history of typography and the ways how the traditional typefaces had been modified in order to ensure high readability and legibility. Semiotics of type, as well as the importance of positive emotional response to UI and UX, are discussed in the second part, highlighting the important patterns in the user’s comprehension and emotional responses. In the third place, the shift towards the “mobile first” approach is emphasized, and the importance of adopting the appropriate methods and techniques which would ensure the optimal representation on information on small screen handheld devices is justified; the problems caused by type scaling and reading patterns, screen resolution, pixel representation, and backlit environment are identified. Furthermore, the optimal characteristics of screen fonts are explained. Last but not least, the present and future of typography on small screens is discussed.
Fulltext:  PDF
|
|
|
Significance and Design of The Logo
Markvart, Jiří ; Čermák, Radim (advisor) ; Bedřichová, Jana (referee)
This bachelor thesis is devoted to the logo as an important element in the presentation of the company, organization, product, and, in some cases, also social and cultural events or people. The thesis is divided into two parts. The theoretical part explains the importance of the logo itself and describes its role in visual presentation. The differences between logos are discussed according to logos' purpose and design. Attention is paid both to logos in the commercial sector and of municipalities and state institutions, where visual presentation has made significant progress in recent years. The practical part is devoted to the creation of the logo itself and describes the methodology from the client's assignment of the project to the release of the style guide. It describes all important steps in the creation of a logo and discusses different options and variations that may occur during the process. The purpose of this thesis is to establish a clear overview of the significance of the logo as a major element in the visual presentation of a company or an organization, followed by guide to the entire process of creating a logo. Both parts together should provide the reader with a sufficient basis for understanding this issue.
|
|
| |
|
| |
|
|
Catechetical methodology of St. Augustin
ČANDOVÁ, Zdeňka
The thesis tries to answer how the Augustine's manner of searching the truth affected his pastoral ministry and catechesis as well as what methods can modern catechetists find in the Augustine's cathechetical writtings. It is based especially on the dates of Augustine's life and it analyses some of his works. In his catechetical treatises Augustine pointed out the different level of education of hearers and he recomended his readers to bring themselves down to the level of the lowest of their hearers, even as Christ humbled himself. On his opinion it does not matter if there are different opinions about an issue. What is important is to have everybody the same purpose which is the sincere effort to know the God's truth. The main objective of catechesis is leading to faith, hope and love. Augustine pointed out the unity and purity of the Church as the key point for the human salvation.
|
|
|
Reflection of evident behaviour in graphic manifestation, especially in handwriting
ISEROVÁ, Eva
Thesis discusses the design of expression, especially the handwriting, and it is obvious by comparing the behavior of people during adolescence. The central part of the theoretical work has been devoted to the possible use of handwriting for diagnostic purposes, particularly to describe the behavior of writer, taking into account the specificities of adolescence. Practical work examines the extent to which it is possible to compare the written manifestation adolescent with his behavior and simultaneously testing the value of writing of juvenile personalities. To illustrate examples of work are part of the several handwritings.
|
|
|
THE USE OF PROMOTIONAL GRAPHICS IN PRACTICE
CHARVÁTOVÁ, Jana
The master thesis consists of two parts. In the theoretical part, applied and computer graphics, fonts, and promotion are discussed. The practical part is aimed at applied graphics based on the graphic art extended by mixed media. Matrices made of zinc-galvanized sheets were etched in nitric acid. A set of graphic works was printed on watercolour papers. Individual graphics were placed at a promotional brochure of the company Printing House David. The brochure promotes the printing house equipment. When prepared the brochure, the software CorelDraw was used. Photos taken on the Printing House David and edited with the use of Adobe Photoshop software package are thematically focused on "printing machines" of the company. The photos are attached to the thesis in a form of sketches.
|
|
|
Vizuální komunikace a její využití při prezentaci firem
Bílková, Jana ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee)
Tato práce zpřehledňuje a popisuje možnosti, využití a podstatu vizuální komunikace. Nastiňuje její důležitost a ukazuje jak se dotýká prezentace jednotlivých firem. Zabývá se barvou, písmem, kompozicí, řazením prvků v prezentaci a jejich souvislostmi právě s komunikací firmy s veřejností. Jsou vyzdviženy některé ze základních druhů vizuální komunikace, jako např. loga, vizitky, firemní tiskoviny, bulletin, webová prezentace atd. a podrobně popsány. Okrajově naznačuje i význam propagace a reklamy pro firmu a důležitost výstupní podoby zpracovávaných informací. Bakalářská práce by měla čtenáři objasnit co se skrývá pod pojmem vizuální komunikace, jaké jsou možnosti její realizace a na praktických ukázkách je popisuje. Praktická část zahrnuje vlastní návrh vizuální komunikace pro reálnou firmu.
|
|
|
Pravidla české digitální typografie
Sirůček, Michal ; Horný, Stanislav (advisor) ; Vilímová, Zuzana (referee)
Práce seznamí čtenáře s typografií a jejími pravidly, která by se měla dodržovat při tvorbě jakéhokoliv dokumentu. Také objasní, do jaké míry jsou pravidla závazná. Kapitoly pokrývají nejdůležitější témata typografie a jejího základního elementu -písma, součástí je také porovnání možností editace textu různými počítačovými programy.
|
guest ::
