Národní úložiště šedé literatury Nalezeno 1 záznamů.  Hledání trvalo 0.01 vteřin. 
International Marketing Strategy of the Selected Company
Höklová, Kateřina ; Schüller, David (oponent) ; Chlebovský, Vít (vedoucí práce)
This diploma thesis deals with the design of an international marketing strategy for a selected company. The main objective of this thesis is to develop a proposal for a marketing strategy for a chosen company expanding into a selected international market. The theoretical part of the thesis outlines the concepts and methods that contribute to developing a marketing strategy. The methodological part of the thesis describes the plan and the methodology used in processing the data and information obtained. The practical part focuses on the introduction of the company and the subsequent analysis of the microenvironment and macroenvironment. The final part of the thesis summarises the proposals for an international marketing strategy, which are compiled based on previous research and analysis.

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