|
|
Expansion of Czech Online Store with Professional and Garden Tools into the German e-commerce Market
Hlavenková, Andrea ; Schüller, David (oponent) ; Šimberová, Iveta (vedoucí práce)
The aim of this diploma thesis is to determine whether the German market is a viable option for the expansion activities of a Czech online store that sells professional, hobby, and garden tools, along with related products. This thesis will closely examine the specifics of the German market, the state of e-commerce, and whether the company is financially and operationally prepared to undertake such a complex process. After addressing the research question, a relevant proposal in the form of an expansion plan will be laid out, covering all necessary aspects including market entry, legal considerations, marketing, cost estimation, and timeline implementation.
|
|
|
Expansion Plan for a B2B SaaS Company into New English-Speaking Markets
Yesilkutuk, Emre ; Zich, Robert (oponent) ; Šimberová, Iveta (vedoucí práce)
This diploma thesis seeks to evaluate the viability of expanding a US-based B2B SaaS company that offers Warehouse Management Systems into English-speaking markets, with a particular focus on the Canadian market. The study will assess whether the company is ready, both financially and operationally, for such an intricate expansion effort. The thesis will address the research question by developing a detailed expansion strategy that includes market entry modes, marketing approaches, cost analysis, and budget planning for market entry.
|
host ::
RSS.