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Proposal for strategic brand development
Ludvík, Matyáš ; Chlebovský, Vít (oponent) ; Zich, Robert (vedoucí práce)
In this diploma thesis, the significance of brand development within home staging industry is analyzed for Prostěvize company which operates in this sphere, with aim at gaining market position. The thesis acknowledges the significant role staging plays to boost property value, emphasizing how competitive real estate is. It outlines ways of improving Prostěvize’s brand awareness alongside some leading American firms in this area. The topic of the thesis evaluates a complete analysis where Prostěvize is compared with established U.S staging service providers. This involves a study of their strategies, operational approaches, and positioning in the market and importantly, their brand. However, the main intention is to advance actionable insights and creative ideas that can be adopted in order improve Prostěvize’s market footprint and brand.

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