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Brand development of small company
Šumovský, Albert ; Ulč, Jakub (oponent) ; Zich, Robert (vedoucí práce)
This bachelor thesis focuses on the brand development of a company providing online tests and courses for high school students called Confused. In the theoretical part, relevant frameworks and concepts are defined in relation to the development of the brand. The analytical part describes the company, brand, influences on the brand from the market environment and how the brand is being perceived. The proposal part recommends, describes and evaluates changes fulfilling the goal of the thesis and developing the brand.

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