Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.01 vteřin. 
Marketing Plan Proposal for a Company Zoko to Enter German Market
Šmídová, Anna ; Krejčí, Ilja (oponent) ; Chlebovský, Vít (vedoucí práce)
The thesis deals with proposing a marketing plan for company Zoko to enter German market. Zoko is a small Czech company operating in the metalworking industry with an exclusive customer in Austria. Based on the theoretical background and the analysis of current situation, the paper presents marketing proposals to enter the new market.
Marketing Plan Proposal for a Company Zoko to Enter German Market
Šmídová, Anna ; Krejčí, Ilja (oponent) ; Chlebovský, Vít (vedoucí práce)
The thesis deals with proposing a marketing plan for company Zoko to enter German market. Zoko is a small Czech company operating in the metalworking industry with an exclusive customer in Austria. Based on the theoretical background and the analysis of current situation, the paper presents marketing proposals to enter the new market.

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