Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
Marketing Strategy Proposal
Mendlíková, Iva ; Rak, Tomáš (oponent) ; Chalupský, Vladimír (vedoucí práce)
My Master's thesis is focused on analysing contemporary marketing strategy of the Erasmus Life Lisboa. It specifies the factors such as the internal and external environment, which affect them the most and it creates SWOT analysis of the organisation. Based on the results of these analyses it suggests changes in applying marketing approaches.
Marketing Strategy Proposal
Mendlíková, Iva ; Rak, Tomáš (oponent) ; Chalupský, Vladimír (vedoucí práce)
My Master's thesis is focused on analysing contemporary marketing strategy of the Erasmus Life Lisboa. It specifies the factors such as the internal and external environment, which affect them the most and it creates SWOT analysis of the organisation. Based on the results of these analyses it suggests changes in applying marketing approaches.

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