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The Company's Entry Into Foreign Markets
Kovačech, Ján ; Chlebovský, Vít (oponent) ; Koráb, Vojtěch (vedoucí práce)
The diploma thesis focuses on the selected company and its intention to enter a foreign market. The primary objective was to evaluate the company's preparedness and subsequently propose a strategy for the foreign market entry. The theoretical background covers topics such as internationalization, strategic analysis, and risk assessment. The second part analyses the company and the foreign country’s profile, supported by primary and secondary market research, to assess the company’s readiness for expansion. The third section presents the proposal for entering the foreign market, along with a risk assessment.

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