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The comparison of websites of telecommunication companies
Krofika, Pavel ; Svatá, Vlasta (advisor) ; Nebřenský, Aleš (referee)
The objective of this thesis is to compare different websites of the biggest Czech telecommunication companies. First, we state a description of some techniques for creating websites and some existing methodologies for evaluating websites for accessibility are mentioned. Further, needs which every website should meet are discussed and a certain method is created on the basis of these needs. It includes evaluation and importance of different features. Websites are compared upon this method. Results are discussed and recommendations to improve websites are proposed at the end.
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The Establishment and Management of a Small Enterprise
HRNČÍŘOVÁ, Jarmila
This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.
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Model comparison of websites of the Cities. Prague and London
Matějka, Vladimír ; Sigmund, Tomáš (advisor) ; Toman, Prokop (referee)
This work deals with the analysis and comparison of sites of Prague and London from the tourist point of view. At the very beginning of the work are selected Prague and London websites for comparison. In theoretical part are determinated conceptions of tourism and websites. In practical part is processed the methodology with criteria of evaluation to compare the two websites and its overall evaluation. To verify the results of the methodology is elaborated user test. The conclusion is the overall evaluation of the methodology and results from the user test. Very end of the work is concluded by a few suggestions for making optimal tourist sites of towns and villages, together with the general procedure making website.
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The website's analysis of the candidate cities for the Winter Olympic games in 2018
Fleiberková, Šárka ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The aim of this bachelor thesis is to approximate the Olympic games and to introduce websites of the cities that stand for the Winter Olympic games in 2018. This work also contains analysis and comparison of websites according to specific criterions. The first part of this work describes the Olympic games, candidate's cities and the criterions for city website evaluation. The second unit composes of analysis of city websites. It is accomplished on the basis of the criterions that have assigned individual weight. The end of the bachelor thesis presents an evaluation of each websites and one candidate that should hold the Winter Olympic games in the year 2018.
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Commercialy Successful Text Creation for Websites
Tomčík, Martin ; Chudán, David (advisor) ; Sklenák, Vilém (referee)
The main aim of this bachelor thesis is to create a comprehensive web copywriting guide (writing promotional text for web page). The thesis is mainly based on my own experiences, which I gathered as copywriter. However some information is also based on selected publications and articles. The target group of my thesis are junior copywriters, marketing consultants and any other person responsible for website content creation. This document is structured in the same way as a typical web copywriting process. It can be used as a "guide" for website text writing. By the way, another aim of my thesis was to show one of many possible procedures, generally used by copywriters. In the first part, I deal with interpretation of website text. In addition to specific knowledge I also describe how these findings affect web copywriting. Next chapter is devoted to content analysis alias methods that help copywriters to get the right data for their work. The third part of the thesis describe basic rules of web copywriting, crucial for creation of effective promotional texts. As in the previous chapter, these rules and procedures are enriched by findings from my own work experience. Penultimate part of the thesis summarizes, how to test the effectiveness of website texts. In the last (practical) chapter I deal with application of theoretical knowledge to web copywriting implementation for a selected web page. I consider this structure to be the best one, because of practical benefits it provides to common readers. There is also a possibility of further segmentation such as plain set of methodological rules or spotlight on the role of promotional text in website lifecycle. Selected parts of my bachelor thesis are accompanied by demonstration examples. Some of them can be found on real company websites. Others were created by me for this purpose so that all the rules (procedures) become obvious at first sight.
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Analysis of marketing communication in tourism
Gábrišová, Nikol ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This bachelor work deals with issues connected with marketing communication in tourism, namely internet pages of chosen travel agencies. Individual basis of marketing, marketing communication of travel agencies and principles of creating web pages are all described in the theoretical part. Then, in the practical part, internet pages of individual travel agencies are analysed as far as following the principles are concerned. Furthermore, the best websites are chosen.
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The comparison of websites of insurance companies on czech market
Slunka, Václav ; Sigmund, Tomáš (advisor) ; Peterka, Václav (referee)
The aim of this work is creating a methodology for comparing web presentations of insurance companies. The methodology is completely subjective and evaluates website of the Czech insurance company, insurance company Allianz and Generali. Site accessibility has the greatest weight. In the theoretical section there are three main areas. These areas include the history of language for web, security at sites and Web payments. In conclusion of this work is evaluated user questionnaire, corresponding to the criteria in the methodology. Thanks to its results it should be clear whether some results deviate significantly from the methodology.
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[13:10:23] Lenka Weingartová: Website auditing and its influence on competitive strength of organizations
Bacík, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jindřich (referee)
The main purpose of this diploma thesis is to analyse the extent to which is the use of internet websites exploited by logistic companies. After executing an audit, the determined results are evaluated and some correct solutions are proposed. The diploma thesis is divided into a theoretical and a practical section. The theoretical section is concerned with essential aspects of high-quality websites. These aspects are usability, accessibility, search engine optimization, technical design and graphical design. These were the foundations for creating an audit framework, which was then used for analysing individual websites. The practical section consists of a detailed audit of a logistic company. It also contains user testing which is based on observing randomly selected respondents. After the detailed audit, the summary of individual audits follows. The output of this thesis is an overview of the website presentation quality of the logistic companies with varying size. The main contribution of this diploma thesis is a complex survey and status comparison of the logistic companies' websites.
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The comparison of websites of non-profit organizations
Navrátil, Karel ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The aim of this bachelor study is to compare websites of unprofitable organizations. The introductory part deals with common tasks of unprofitable organizations and brings some appreciation of their contemporary status in the Czech Republic. The second part contains principals of multicriterial websites evaluation. In the third part of the study proper evaluation of selected websites is introduced. Afterwards evaluation of the outcomes is stated and recommendations how to improve particular websites are given. The study conclusion gives the principals for construction of the new web sites as well as some practical example of the construction of a new website of unprofitable organization.
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Comparison of Prague's and London's websites
Zeman, Michal ; Toman, Prokop (advisor) ; Ganoczy, Eduard (referee)
The main theme of the work is global analyse and comparison of Prague's and London's websites. At first treats of the Internet, then focus to the specific websites. The text also contains case studies of structure searching. Then the work describes the most important parts of websites, like usability, accessibility, information value and graphic design. After that there is the creation a system of evaluation and it's applied to chosen websites. These results are verified by user test. At the end of the work is final comparison, and few concepts for websites improvement.
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