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Marketing strategy of the family theater
Štěpánová, Lucie ; Černá, Jitka (advisor) ; Frank, Nathalie (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Minor in terms of their marketing mix. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I try to formulate my own proposals concerning the change of the present marketing mix of the theater Minor.
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The Recruitment of Artistic Workers in the Sphere of Theater/Musical
Sovová, Andrea ; Němec, Otakar (advisor) ; Stříteský, Marek (referee)
This project deals with personnel recruitment in (drama)theaters and in musical theaters. The thesis consists of theoretical and practical parts. The theoretical part contains the development of social function of the theater as a culture phenomenon (it focuses also on acting and the relationship between stage and auditorium). The practical part of thesis examines the whole acting branch within the context of Czech republic by combining an understanding of the key aspects of the profession: remuneration, legislation, education, ways of recruitment etc.). There is also a description of other critical concerns of the sphere: the personal work, especially given the contracts, working environment, trade unions as well as motivation, adaptation, conducting, evaluation and control of actors etc. Using a mixed methods approach combining interviews with a production manager, psychologist, 1 quantifiable survey (made by Czech Trade Union of Actors), and interviews (and articles) in media, this study compiles accounts and ways of recruitment as well as other factors of this profession(such as psychological aspects). Results from both the surveys and interviews reflect the sphere in the Czech republic and partly in foreign countries (completed with the findings of an international survey made by EuroFIA, European section of International Federation of Actors).
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