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Proposal of the marketing strategy for Nonprofit Organization Kredance
Konopecká, Kateřina ; Lhotáková, Markéta (advisor) ; Paulátová, Barbora (referee)
The objective of this Master's thesis to formulate recommendations and to create a proposal of the marketing strategy for the Non-governmental organization Kredance, whose area of activities lies in culture and contemporary movement theatre. The thesis is divided into four principal parts; the first part is focused on the theoretic framework of non-profit sector and NGOs with accent to the Czech reality. The second part deals with the management of NGOs, mainly with marketing management and management of finances (with stress on fundraising). The third part is composed of the profile of the organization Kredance and of the research. Last part of the thesis is based on the research and it presents a proposal of the marketing strategy and few recommendations (in the area of marketing).
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Application of selected accounting principles in specific conditions of Centrum Paraple, a public benefit organization
Pištorová, Bára ; Poutník, Lukáš (advisor) ; Zouhar, Tomáš (referee)
The thesis deals with accounting principles in specific conditions of the selected non-profit organization. The main aim of this thesis is to describe and analyse accounting practises of the accounting entity and evaluate them in terms of accounting principles. The first part constitutes a theoretical base for this issue. In the first chapter are described public benefit organizations with relation to legislation. The second chapter defines assumptions of double entry accounting system and particular accounting principles. In the third chapter is introduced non-governmental organization Centrum Paraple, a public benefit organization, especially its activities, mission and economy. The last chapter constitutes a practical base of the thesis, which is based on an analysis of certain accounting principles in specific conditions of the selected public benefit organization.
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Cooperation of the Social Affairs Department of the Municipality City České Budějovice with Non-governmental Organizations
KYSELOVÁ, Irena
This bachelor thesis is named Cooperation of the Social Affairs Department of the Municipality City České Budějovice with Non-governmental Organizations. It deals with issues of mutual cooperation of contractors and providers of social services for professional social counseling in the administrative district of České Budějovice. The aim of the thesis is to map out mutual cooperation of the above mentioned entities. The most important group in the process of providing social services are users who are informed about their rights and duties, they understand their situation and are able to contribute actively to its solution. Therefore I chose the first research question directed to this triad member. The result of this question will determine whether the social affairs department of the City Council of České Budějovice processed information system for users of professional social counseling. In the second research question I identified providers among nongovernmental organizations (NGOs) to determine whether they are actively informed about the possibilities of mutual cooperation with the administrative district of Ceske Budejovice. For the practical part of the thesis I used qualitative research. For the actual collection of information I used the method of semi structured interview, personal interview technique. For the realization of the research two research files were selected. The first set consisted of three communication partners from the administrative district of České Budějovice engaged in cooperation with NGOs, community planning and leadership of the working group "Consulting". For the second research group there were selected communication partners from eight NGOs that have registered social services of professional social counseling in the Register of Social Services Providers in the České Budějovice district. This was an adequate number of respondents for selected qualitative research, the theoretical saturation was fulfilled. A cyclical, continuous process of community planning leads to meet the targeted goals of the entities. The process allows you to define and subsequently to support the provision of social services. This purpose is fulfilled by community planning documents, the "Development plan of social services of the Czech Republic for 2013 2018" and "The action plan of the Development plan for the year 2015", which take into account the current status, needs, resources, trends and other relevant factors, based on regular monitoring and evaluation of the implementation of each of the planned measures.. Equal partners of the contracting authority are the providers of social services from NGOs, who are part of the entire community process. The contracting authority in cooperation with them stems from the concept of social services and it also uses a wide area of tools, so that the party interested on the provision of social services is comprehensively informed. Due to the fact that the providers of NGOs are active collaborators in the field of planning of social services, they are members of the various advisory groups; they have a representative in the social commission of the city and shall cooperate in the issuance of community documents. Therefore they have a comprehensive look at all the achievable and the real possibilities of where, how and what is the most appropriate way to inform interested parties about the range of their provided social services.On the basis of the research it can be stated that the users have many options how to learn about the activities of the contracting entity and the individual providers in the case of interest for the provision of social service. The results of the work can be used to gain a comprehensive perspective on the cooperation problem and the possible practical use of information generated by research interviews with the sponsor and the provider of social services.
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The strategic analysis of the Domov Sue Ryder
Chlupatá, Kristýna ; Vávrová, Hana (advisor) ; Krause, Josef (referee)
The aim of the thesis is implementation of the strategic analysis for the non-governmental organization Domov Sue Ryder, o.p.s. and to identify all the factors which have impact on its economy. The work deals with the effects of the external environment and the internal resources, which are available for the organization. There was used PEST analysis for analysis of the micro-environment. I have identified all the factors that affect the firm's ability to satisfy customer needs in section related to the micro-environment. These are members in the sector of social services for elderly. They form competition or support for the organization. The important part is also the synthesis of the results of the strategic analysis. There are listed strengths, weaknesses, opportunities and threats. The conclusion summarizes the most important information. There are suggested recommendations to management for improving.
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Financing of Nongovernmental Non-Profit Organizations active in the Sphere of Sports Activities in the Vysočina Region
Eliášová, Lenka ; Nový, Jan (advisor) ; Musil, Martin (referee)
The purpose of the Diploma work is to define the structure and rate of the source base level of the organizations working in the field of amateur sports in the Vysočina Region, to identify the accessibility of the individual sources (especially from the point of the time costs and fund exigence, sustainability and eligibility, to find out if the receipts are one-off or repeated ones etc) and to find out how the organizations evaluate preference, what possible risks and uncertainties they connect with drawing from the sources and what organizations evaluate effectiveness of their efforts made for drawing from the individual sources. The aim of this work is to analyse the current situation of financing of Nongovernmental Non-Profit Organizations active in the Sphere of Sports Activities in the Vysočina Region, on the foundations of analysis formulate the concrete recommendation of improvement the structure of the source base and to offer the variant of the structure and proportion of the sources that, from the point of view of the questioned organizations, seem to be the most suitable one.
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Analysis of financing of non-profit organisation
Scheibingerová, Eva ; Boukal, Petr (advisor) ; Vávrová, Hana (referee)
The barchelor's thesis is focused on analysing of financing of non-profit organisation. The theoretical part describes basic terms, issues and options for financing of non-profit organisation. The thesis is also focused on legal forms and changes, which are related to the New Civil Code. The practical part describes activities and fundings of Audabiac o.s. for the time period of 2009 -- 2012. In the conclusion of this barchelor's thesis is Audabiac o.s. evaluated by the Analysis of reliability of non-profit organisation ASNO14.
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Analysis of the civil / private non-profit organization from the fundraising perspective
Šimánková, Kristýna ; Boukal, Petr (advisor) ; Vávrová, Hana (referee)
The aim of the thesis is the analysis of the civil / private non-profit organization with focus on its fundraising, current situation in the non-profit industry as well as a detailed overview of organizations, included in this sector. The paper is divided into a theoretical and research part. The theoretical part, at first, elaborates on non-profit sector, fundraising and its methodology and discusses the legal requirements & regulations in the context of non-profit sector, donors and sponsors. The research part applies the methodology defined in the theoretical part and analyses the operations and fundraising methods of the specific organization chosen for such purpose. The outcomes of the analysis were used to compare the company with a similar firm operating in the given industry in order to draft a possible strategies and improvements regarding the fundraising possibilities.
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The strategic analysis of the organization Junák-svaz skautů a skautek ČR
Kubelková, Tereza ; Vávrová, Hana (advisor) ; Boukal, Petr (referee)
This thesis focus on strategic analysis of NGO. The first part describes theoretical strategic tools that are used in the second part to analyse specific organization. The organization is called Junák-svaz skautů a skautek ČR and it is a scout organization of the Czech Republic. It is the biggest Czech organization that provides leisure time activities for children and young people. The aim of this thesis is to analyse its position on the market of leisure activities and to indicate possibilities of its future development.
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Economic analysis of non-profit organization
Toráčová, Denisa ; Boukal, Petr (advisor) ; Vávrová, Hana (referee)
The goal of the thesis is to provide an economic analysis of Klubíčko Beroun, o.p.s. To be successful, a nongovernmental organizations have to plan with a good strategy and analyze both outer and inner environments. The NGOs receive finances mostly from donors and have to be responsible for using them efficiently. Therefore, NGOs should not undervalue the economic aspect of their activities and should pay attention to the financial indicators. In my work, I focus on the analysis of the strategy and on the financial analysis. The thesis consists of two parts: the theoretical-methodological part, and the analytical part. In the first part, the basic theoretical apparatus is introduced, and it is consequently used in the second part. The results of the analysis of the strategy and the financial analysis serve as a basis for the SWOT analysis and for the formulation of the strategy for Klubíčko Beroun, o.p.s.
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