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Possibilities of using social networks for startup support
Patka, Jan ; Molnár, Zdeněk (advisor) ; Drašnar, Jaromír (referee)
This thesis focuses on the use of social networks for technical support of startup, the specific area for starting a new business, written due to insufficient information, characteristic for it. The theoretical part focuses on the description of particular networks, philosophy of social marketing and the analysis of startups in the Czech Republic and worldwide. The aim of the major part is to design an effective and viable strategy to support the chosen startup, which will subsequently be analysed. After reading the reader should gain an idea about the function of social networks, the users behaviour and how to apply those to establish new project.
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Set up of innovative company
Al Abiad, Waleed ; Nový, Ivan (advisor) ; Srpová, Jitka (referee) ; Kieffer, Stefan (referee)
The present Study deals with the establishment of growth companies (Startups) under the assumption, which not only the innovative product leads to the success of the new Company but a Combination of innovative products and innovative organizational design. First the five decision areas of a predecessor company (Leadership (management), financing, controlling, marketing and human resources) were examined, and then five hypotheses identified, which were then analyzed by an empirical study of their validity. The results of the theoretical part are five proposals for the innovative design of the five areas of decision. Complementary occupied founding team for the leadership, bootstrapping for the financing, BSC for controlling, Alpha-communicators to the marketing and finally an employee share ownership for the human resources. Ten founders of the following technology fields: biotechnology, nanotechnology, navigation technology, satellite communications, Network-software-technology, medical technology, internet, technology and funding-Software-development were asked to participate on a questionnaire and then on an expert interview to the above design proposals. The study results have shown that there is a significant correlation between success on one side and the organization of a growth company on the other side. They have also shown that the proposed method and instruments for shaping the decision-making areas because of their particular suitability contributions to the success of the Establishment and ensure the survival of the company.
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