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Využití on-line marketingu na českém trhu s nemovitostmi
Ilinskaya, Ekaterina ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The goal of this Master's Thesis is to evaluate the use of online marketing tools used by the Prague-based Real Estate company Happy House Rentals Ltd. and to propose improvements for their online marketing strategy. The first part of the paper describes available online marketing tools. The second part introduces the Real Estate market and describes, using published data, the situation of the Real Estate industry in the Czech Republic and Prague metropole in particular. This is followed by a primary analysis of the web presence of Prague's Real Estate Agencies fitting the competitive profile of Happy House Rentals Ltd. The third part is a case study on the online marketing presence of Happy House Rentals Ltd. Using the tools and data introduced in the first two parts of this Master's Thesis, the author suggests improvements for the online marketing strategy of Happy House Rentals Ltd.
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Building Credibility of Real Estate Agency via the Internet
Svojšová, Lucie ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
The main aim of this diploma work is to propose a set of measures for the internet presence of real estate agencies increasing their credibility. Theoretic part deals with notions like internet and internet marketing with a focus on internet marketing tools. Practical part is dedicated to building credibility of real estate agency via the Internet. First, used practices of real estate agencies are introduced using my own statistics. Then, selected procedures are applied and evaluated on a case-specific real estate agency using two questionnaires. At the end, the measures that can potentially increase credibility of the real estate agencies are summarized and evaluated whether they are the optimal solutions.
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Digital Marketing Strategy
Feťková, Jana ; Cimler, Petr (advisor) ; Zeman, Jiří (referee)
The diploma thesis deals with the digital marketing strategy for the selected company -- a real estate agency called F.O.K., s.r.o. Prešov. The main objective of theoretical part is to analyze and define the most effective ways and means of company's promotion on the Internet with an emphasis on character of the company and the specifics of the real estate market. SOSTAC method is applied to find the most effective planning of the digital marketing strategy. The practical part deals with an optimization of the existing marketing communications and advertising. As a result, the recommendation for promotion improvement are discovered and futher development for real estate agency plan is defined.
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The Real Estate Market Research in the Czech republic
Bartoš, Petr ; Stříteský, Václav (advisor) ; Tahal, Radek (referee)
The thesis deals with the real estate market research in the Czech republic, especially with the residential market. The main objectives are to create a survey about the development of the czech real estate and to identify and to introduce the main czech real estate specifics, to introduce and to compare selected real estate agencies and real estate servers. By using qualitative research there is defined behavior of the Czech people tending to buy or sell the realty. By using quantitative research, specifically by using questionnaire survey, there is examined knowledge of Czech real estate agencies and real estate servers and satisfaction with their services. This thesis also deals with the research of the the real estate perception. The objectives of these surveys are to identify behavior of the buyers and sellers, to identify their perspective and their knowledge of real estate agents. At the conclusion of the thesis there are shown the expert views on the current and future situation on the real estate market.
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Podnikatelský plán
Neterda, Karel ; Kovář, František (advisor) ; Řepová, Helena (referee)
The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.
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Faktory determinující výkonnost realitní kanceláře Reality GAIA, spol. s r.o.
Schmiedová, Kateřina
This thesis compiles the performance evaluation of real estate agency Reality GAIA, spol. s.r.o. In strategic analysis it describes the characteristics of the macro-environment, bounded by territory of Czech Republic, the micro-environment, defined as real estate activities, and the selected company. The real estate agency is also analyzed by financial analysis and by calculations of the economic value added. The factors determining economic performance are revealed through mathematical and statistical methods. Proposals and recommendations to improve economics performance are given.
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Business plan – establishing of an estate agency
Goldová, Martina ; Habrmanová, Blanka (advisor) ; Srpová, Jitka (referee)
Main goal of this Master's Thesis is creating of a business plan for set up of a small estate agency with narrow resources and evaluate its feasibility. Master's Thesis is divided into theoretical and practical part. The theoretical part is focused on steps which every new entrepreneur has to deal with. Next part is devoted to legal requirements for establishing of an estate agency and absence of regulations for new reality agents entering the Czech reality market. The practical part consists of a business plan with regards to the limited budget. Furthermore, the practical part deals with detailed description of services which the estate agency will provide, marketing communication and financial plan, which points to profitability of the new entrepreneurship.
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The property in the accounting
Kefurtová, Michaela ; Skálová, Jana (advisor)
This bachelor thesis focuses on the property in the accounting. It deals with real estate from the point of developers view, estate agents and buyers of real estate as a long-term assets. It covers costs, accounting and assessment in various stages of property development. The thesis is complemented by a chapter about insurance, depreciation costs, reserves and taxes.
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