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Balneology in Greece
Fiačanová, Jana ; Mlejnková, Lena (advisor) ; Jakoubková, Iveta (referee)
This thesis describes the importance of spa tourism in Greece reflecting on its history as well as its current status in Greek tourism and the health industry. Its content features basic terminology of the spa industry, specifications and development of the European balneology. This thesis also offers a view on Greek spa market and its performance including legislative and legal framework of the spa sector as well as a SWOT analysis of the Greek spa market. Last but not least it focuses on prospects and possibilities of cooperation between Greece and The Czech Republic in this field. It does so by introducing a new product to the travel industry for Czech clients. This new product takes into consideration current state of demand and health service in the Czech Republic as well as the offerings available from the Greek side.
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Spa and young generation
Cholavová, Ivana ; Mlejnková, Lena (advisor) ; Hulanová, Magda (referee)
This diploma thesis is focused on spa region in the Czech Republic. The thesis is divided into theoretical and practical part. The theoretical work's aim is to qualify basic concepts and to mention legal framework relating to the topic. The theoretical part is focused on foundation of first spas in Europe and mainly in our country too. The significant piece of this theoretic part contains some information about relation of tourism to spa. It is finished by mentioning trends, opportunities and threats in future. The practical part is focused on analysis of present spa offer. The significant piece of the practical part deals with the data acquired from questionnaires filled in by young people. The aim was to verify the statements mentioned at the beginning of the diploma thesis. The results can be useful for extension of spa offer.
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Czech Republic spa with a focus on the Hradec Králové region and its potential spa
Filipová, Šárka ; Kouřilová, Jana (advisor) ; Krejčová, Nikola (referee)
This bachelor thesis is on the spa of Czech Republic with focus on Hradec Králové region. The main objective is to assess status of Hradec Králové region in Czech spa industry and identify opportunities for further development in the region. Balneology in theoretical part is generally defined - basic concepts, new trends and brief history of spas in our area. They also mention basic legislation and institutions operating in Czech spa. In the practical part, they first analyzed and characterized spa of Czech Republic. The conclusions are summarized in the SWOT analyse. Then you have got characterization and analyse of Hradec Králové region. Here you can see more possibilities for further development in the region. The conclusions are again summarized in the SWOT analyse. In this bachelor thesis are used data published in UZIS, CSU and CzechTourism.
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The impact of balneology treatment on Health Related Quality of Life (HRQoL) and drug consumption in young subjects under 35 years of age
MORAVCOVÁ, Marta
The thesis ``The impact of balneology treatment on Health Related Quality of Life (HRQoL) and drug consumption in young subjects under 35 years of age.{\crqq} The theoretical part deals with balneology treatment and quality of life in general, its assessment, with chronic diseases of musculoskeletal system and their impact on quality of life. The objective of the thesis is stated and hypothes is set in the practical part by means of which the research itself was started. The following chapter ``Methodology{\crqq} describes the research technique and methods used to confirm or disprove given objective and hypothes stated. The next chapter ``Results{\crqq} contains charts and graphs with final values and their verbal description. Information obtained from the research is confronted in the discussion.
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Development of Spa Services in Ostrožská Nová Ves
CIBULKOVÁ, Jana
The Thesis disserts particularly on spa services in the municipality of Ostrožská Nová Ves which is situated in the South Bohemian region near the city of Uherské Hradiště and lists 37 spa resorts in the Czech Republic. The subject of the research is especially spa tourism, its history and present state in the above location and an analysis of the resort. The objective of the Bachelor Thesis is to introduce questions concerning spa services in our country and to present the municipality of Ostrožská Nová Ves as a sulphur spa resort which specializes mainly in dermal and motoric problems. The research has been divided into 2 parts {--} a direct enquiry in the local spa resort and an opinion poll of guests in this resort. The practical part of the Thesis is to propose a new service for spa guests concerning hipotherapy treatment.
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A usage of cultural facilities in tourism development on case of selected museums in Třeboň
MACHOVÁ, Eliška
Trebon is famous not only for the spa, a rich cultural life and many sights, but also fish farming and pond system that consists of numerous lakes and other water bodies. Every year there are many exhibitions, festivals, theatrical performances and much more. Trebon is a state dominated by the castle, but for visitors, the town offers many more attractions. The landscape around Trebon calls for various types of sporting activities and through the presence of many lakes for water sports. Can not forget the beautiful countryside of Trebon, who became a protected area. Due to these factors, Trebon has great potential for tourism and its further development. This thesis has set three goals. The first goal is the task of analyzing supply and demand of tourism in the town of Trebon. The second objective is the investigation of motivation, expectations and images of selected cultural activities to supplement the product mix for the selected segments of visitors. The third objective is to devise ways of communication and cooperation in cultural and tourism sectors in the town of Trebon. The thesis begins with a theoretical part, which serves as a basis for understanding the important concepts and other relationships. There were also more characteristic of the area in question. Most of the information provided Třeboňsko situational analysis, which were defined in the most important elements needed for tourism. Information obtained from the situational analysis and survey were then used for SWOT analysis. The conclusion of the thesis deals with proposals for new products in Trebon and proposals for improving communication and cooperation between cultural institutions and organizations engaged in tourism.
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People and water. A contribution to the history of personal hygiene in the turn of the 19th and 20th century
KALVASOVÁ, Jana
This dissertation deals with not fully explored area of daily life, a personal hygiene. The main period which this work dwells on is the turn of the 19th and 20th century but sometimes I need to go further to the past when the fundamentals of the personal hygiene were laid. The work tries to devone the conditions of the hygiene which were influenced by sociocultural as well as scientific and technical factors. It also studies the personal hygiene including care of body, hair, teeth, cosmetics and body scent alike. Among these topics belong linen and clothes. One of the highlighted aims is revealing the function of spas (especially modern balneology) and up-and-coming physical education and sport in the increasing standarts of the personal hygiene. The heuristic base is composed of contemporary specialized literature and press as well as memoirs and encyclopeadias.
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The Significance of Slovenian Spa Tourism – Comparison with Czech Republic
Hnátková, Andrea ; Valentová, Jana (advisor) ; Mertlíková, Gabriela (referee)
The thesis concentrates on characteristics os Slovenian balneology and its comparison with spa tourism in the Czech Republic. It comes out of a hypothesis that balneology of both states has a similar tradition. The European spa tourism is identified as a health tourism on our continent. The thesis includes definition of basic ideas of balneology, health tourism and approaching Slovenia as a tourist destination. The second part concentrates on characteristics of Slovenian balneology, conditions of offering spa treatment and statistics of Slovenian balneology. It shortely depicts 15 Slovenian health resorts which are certified by the state. The comparison with Czech republic is based on table system. Firstly, the compared data are put for the Czech Republik, secondly there is the comparison with Slovenia.
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