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The evolution of advertising and marketing in the automotive industry from the second part of the 20th century until today.
Míka, Matyáš ; Koudelka, Jan (advisor) ; Ryška, Přemysl (referee)
The aim of this study is to assess the development of advertising and marketing in the automotive industry. The historical appeals are mainly dealt with in relation to geographically different diverse markets and individual car brands. The work is opened by a theoretical part, containing the necessary theory to understand the essence solved. The following methodological passage is showing the procedures used in next chapters. Selected issue is resolved in the practical part, where are analyzed facts affecting the advertising and its development in the automotive industry. Conducted research revealed that the appeals were evolving through the chosen years (1950-2013) and were greatly influenced by the surrounding factors, mainly economic. The impact of the Škoda advertising during years 1989-2013 was also very thoroughly resolved. Based on the available data, it is possible to define the evolution of advertising, its influence and the structure during the chosen period.
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B2B communications in automotive in Czech republic
Konečný, Jonáš ; Král, Petr (advisor) ; Bernátek, Martin (referee)
The master thesis focuses on the analysis of B2B marketing communications on Czech automotive market. The analysis is applied on the brands of Skoda, Volkswagen, Ford, Citroën and Mercedes-Benz. The thesis describes instruments and methods of business-to-business communications used by automotive companies and it compares the effectiveness of the communications of particular brands.
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Rise of the Auto Industry in China and it’s Impact on the Auto Industry in Europe
Palička, Marek ; Jaklová, Martina L. (advisor) ; Juppa, Martin (referee)
This thesis deals with the internationalisation strategies of Chinese car manufacturers towards the European car market in the period 2012-2025. It starts by introducing the internationalisation framework on a theoretical level with special regards to the automotive industry. In the second part then the major characteristics of the Chinese and European car markets are identified. The conclusions from this analysis then create the base for a subsequent analysis of capabilities of Chinese car manufacturers with respect to the target European market. In the last part of the paper the identified information is used for coming up with potential entry strategies of Chinese carmakers in Europe in the specified time period as well as identifying the most probable consequences of this market entry for the current market players.
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The influence of the automotive industry on the economy of CD Cargo
Černý, Daniel ; Zelený, Lubomír (advisor) ; Šimůnek, Jan (referee)
This thesis deals with freight transport especially focused on customers in the automotive industry. The introduction describes in several paragraphs railway history and its reforms in the nineties, then this section contains the specifics of rail freight and finally there are mentioned the milestones of the automotive industry development. The general introduction is followed continuously by practical part, which deals with the activities of CD Cargo. The attention is particularly paid to cooperation with customers from automotive industry. The starting point for further research are various aspects that should help you to look at the issue comprehensively. There is described the cooperation of CD Cargo with car factories, which are located in the Czech republic. The final section deals with the description of the strategic steps and suggests trends for the near future, again with respect to commodity Automotive.
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How long would it have to an old Skoda car to drive, that produced as many emissions as produced the production of new environmental car
Jurečková, Šárka ; Bartoň, Petr (advisor)
This thesis covers primarily the detection of operating emission of an old Škoda Felicia car and the emission produced during the manufacturing of a new Toyota Prius, as the selected representative of an ecological car. The thesis also touches on hybrid technology in itself, the question of the greenness of hybrid cars, sphere of emission, but also related problems so called "scrapping" and its influence on environment and also current situation in automobile industry. The target of this study is calculation of operation time of an old Škoda Felicia during which the CO2 emission will reach the same amount of emission produced during manufacturing of a Toyota Prius. The objective is to point out incompetent and therefore not always serious comparison of cars greenness when only the operating CO2 is being compared. Other energy consumption and therefore also the greenhouse gases production is related with the car manufacturing, raw material extraction, petroleum processing and other economic sectors affected by production. Emission laboratory measurement executed by TÜV SÜD Czech discovered that the old Škoda produces 260m/km CO2 during its real running time. For the emission calculation was used an American model EIO-LCA created by Green Design Institute at Carnegie Mellon University that records ecological influence of car production, in stated amount, on all economy sectors. The outputs are quoted in CO2 equivalent. According to this model during manufacturing of 1 hybrid car 13.5 t of CO2e (equivalent CO2). is produced. Recalculation found out that the old Škoda Felicia could run for more than 5 years in order to produce as much emission as the manufacturing of new Toyota Prius third generation.
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Optimization of a cutting tool procurement process at a manufacturing company
Benedikt, Jiří ; Jirsák, Petr (advisor) ; Reinhardt, Jan (referee)
This thesis is focused on lean thinking and its application on a real case of a logistic process in a manufacturing company. Firstly, the concept of lean thinking is described together with its history and relation to other management concepts. Key terms for lean thinking are defined, such as value and waste. Value stream mapping method and basic inventory management models are also described. Secondly, the real case part is focused on process optimization of procurement of cutting tool in a company that manufactures aluminum pistons mainly for automotive industry. The value stream was mapped and lead time calculated. Several data analyses were performed, such as ABC analysis, analysis of inventory costs and description of consignment stock option. Finally, several measurements for optimization of the cutting tool procurement process were recommended based on theoretical and practical research. The goal was to increase the process stability, flexibility and to reduce cost. The measurements include formalization of the whole process and implementing supplier evaluation system. The part includes detailed proposal of such system. The goal of this thesis was to verify a hypothesis that application of lean thinking tools can help with optimizing the cutting tool procurement process. The hypothesis was verified on theoretical level. The actual implementation of the measures will show the real benefits for the company.
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