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The evolution of electronic commerce focusing on sale of food
Nováková, Marcela ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
This bachelor's thesis concentrates on electronic commerce with focus on sale of food. At first, history of information technology is described. An important part belongs to electronic commerce which is defined here. The division of e-commerce is depicted, positives and negatives of internet shopping are discussed. The question of law is mentioned and the main figure is consumer and his protection. Later, online grocery shops, that succeeded in the world, are named and described. Finally, Czech online shops selling food are compared with each other and with a hypermarket.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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Payments Card on the Internet
Mládek, Jiří ; Matuštík, Ondřej (advisor) ; Nebřenský, Aleš (referee)
This thesis deals with the credit card on the Internet and everything associated with this technology. This is a historic development, use and types of payments, electronic purse and security. The aim is a analyze to use of payment cards over the Internet and analysis of their use in the purchase of e-shops in Bohemia. In modern times the trend is everything to facilitate, simplify and accelerate. The same is true of the technology of online payments. With this involves the security risks that are not ignored, and this issue will be mentioned in the work. The conclusion focuses on the evaluation of collected data relating to buying and using credit cards online among the Czech public. The work is structured into 5 chapters. The first deals with the history and development of payment cards, the second chapter discusses the types of cards and their use, the third chapter is devoted to security, the fourth is about electronic purses and the fifth analysis data from the questionnaire.
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Online shopping behaviour of mothers
Karaffa, Matúš ; Bruckner, Tomáš (advisor) ; Žamberský, Martin (referee)
The goal of this thesis is to make a research of shopping behaviour of mothers on internet and find common pattern of this behaviour. Due to this common patterns, recommendations for online businesses will be determined. The research will be made as anonymous observation of visitors of baby food and diapers e-shop www.Feedo.cz. Author of the thesis is owner of www.Feedo.cz. Before the research is started, hypotheses for the research will be determined. Based on this hypotheses, software tools, used for collection of visitors behaviour data, will be set up. The goal of the thesis will be reached by analyzing collected data a confirming or disproving determined hypotheses. Based on analysis results, specific recommendation of online business will be defined. Own contribution of the thesis will consist in determination of hypotheses based on real business problems, collections of behaviour data of www.Feedo.cz visitors, setting up software tools, analyzing collected data and defining specific recommendations fo online businesses. Keywords: online business, customer behaviour research, Google Analytics, mother, anonymous observation
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Implementation of new online sotre for new retailer
Krotký, Vojtěch ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
Thesis follows subject matter of creating a new online store and related topics. Globally it presents main aspects needed to create and operate an online store. Thesis contains theoretical and practical information, advice and knowledge from various sources. Preparation of the shop, technical solutions, marketing and its successful operation, including payment and delivery methods are contained. In the last section it is introduced an overview of meetings with technical solution providers and demonstration of creating simple online store.
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Creating of e-commerce and goods presentation
Náhlovská, Klára ; Šedivá, Zuzana (advisor) ; Maryška, Miloš (referee)
The main goal of this bachelor thesis is the creation of ecommerce. Another objective is present to readers the possibility of making their own ecommerce focused on opensource solutions. The last objective is to familiarize readers with the principles of product photography of goods offered in this ecommerce. The choice of solution for creating ecommerce was conducted in cooperation with representatives of companies implementing ecommerce, with experts involved in creating ecommerce and information sources from the internet. Product photography took place at the home studio and was created by me. The most important assets of this thesis is the implementation of ecommerce. It is an extension of view for readers in the section of ecommerce and product photography. The thesis is divided into three parts. In the first part, I deal with theoretical way of choosing the best ecommerce possible solutions. Then I focus on the chosen option, open-source solutions. Based on selected criteria, I'm selecting the best opensource content management system implemented for the owners of ecommerce. Furthermore, I deal with graphics and its impact on web design and then about product photography principles. The second part describes actual creation of electronic commerce. I focus here mainly on presentation of the goods and its impact on users. It goes on with creation of product photography. The third section focuses on design testing by independent ecommerce users. Those should be able to identify other possible inconsistencies that must be implemented to improve the user interface. Furthermore, this section deals with comparing the competitiveness of goods, including its impact on users of electronic commerce to electronic commerce competition. The result of ecommerce creation is recommendation how to create quality ecommerce with low budget.
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Web Analytics for Small and Medium Businesses
Jašek, Pavel ; Novotný, Ota (advisor) ; Rauch, Tomáš (referee)
This topic of this work is web analytics and customer knowledge methods that help small and medium sized businesses for decision support and are intended to yield higher e-commerce results. The main purpose of this thesis is to design and verify possible uses of advanced web analytics methods in a customer-oriented small business. The theoretical part conducts research into the current state of the web analytics industry. The conditions of small and medium enterprises are described and suitable web analytics tools are compared. Several web analytics maturity models are discussed. The practical part of the thesis states specific recommendations obtained from the pilot project for the company Baushop s.r.o. The project consists of a business analysis and use of analytics tools for optimizing internet campaigns and improving customer service. Specific data analysis methods are discussed and all supportive data are provided.
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Řešení logistických procesů v informačním systému firmy
Šalanská, Pavlína ; Cimler, Petr (advisor)
Popis architektur informačního systému a architektury IS/IT obchodní firmy. Charakteristika řízení vztahů k zákazníkům, elektronického podnikání a obchodu, elektronického zásobování, elektronických tržišť a řízení dodavatelských řetězců. Analýza konkrétního logistického procesu ve vybrané obchodní firmě v souvislosti s tím, jak je informační systémem vybrané firmy nápomocen při uskutečňování celého procesu.
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Establishment of E-shop with Photos
Detvenová, Martina ; Müllerová, Jana (advisor) ; Srpová, Jitka (referee)
The Thesis contains practical scheme of process leading to e-shop with photos establishment. It is devided into theoretical and practical part. The theoretical part provides selected methods and procedures learned from the literature and relevant to the topic. The practical part deals with the project itself, it sets up specific business plan for chosen e-shop.
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Marketingová strategie začínající firmy Didogo Group s.r.o. ve střední a východní Evropě se zaměřením na nová média a komunikaci
Shubik, Elena ; Pavlíček, Antonín (advisor) ; Hubáček, Josef (referee)
This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed description of various internet marketing tools and Social Media, it analysis Didogo's current state and marketing tools used up to date, and further provides list of recommendations for future marketing communication strategy of this company. Master thesis contains 79 pages, 10 figures, and 7 Appendixes.
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