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Using the tools of PR in the educational and training institutions
HAJSKÝ, Ondřej
The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).
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Importance of communication with customers
BARTOŠOVÁ, Zdeňka
This dissertation thesis deals a question what importance has for a company its communication with customers. It represents a suggestion on arrangement of complex care for current customers through introduction of new services including suitable communication with them. The first part of this work is focused on summary of basic theoretical knowledge concerning this problem. The other part contains an analysis of present situation of the company and results of questionnaire investigation realized. Individual suggestions based on these results were presented and evaluated from financial view, too. The thesis results in suggestions recommended to realization.
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Professional Communication in the Health Service
Ouředníková, Jana ; Karásková, Hana (advisor) ; Novotná, Jana (referee)
The goal of my final thesis is the analyses of current state of communications in the Health Service. The paper starts with the introduction which describes the reasons of writting the paper and the methods used. The paper consists of 9 capitols: 8 theoretical and 1 practical. In the first capitol is the analysis of the ethics in health care systems. The next capitol briefly describe the relationship between doctor and patient. The following 3 theoretically define communication. The next 3 capitols talk about specifics communication in the Health Service. The practical part of the paper has 1 capitol, which has 6 sub-capitols. These sub-capitols talk about questionnaire, fill in questionnaire, results of questionnairy and some recommendations. Based on these facts, there is also graphical demonstration and describe. In conclusion appreciate the reasulting of questionnairy and summarized the overall the finnal thesis.
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Ethics in Commercial Communications
Peterka, Ondřej ; Postler, Milan (advisor) ; Voňavková, Jana (referee)
Thesis approaches the issue of ethics in the field of commercial communications and morality of campaigns. The goal of the thesis is to define basic criteria for ethics of campaigns and proof the reason for their application in praxis by case study example. In the first chapter is introduced theoretical background. In the second are defined three basic criteria, they are: criterion of fair goal, criterion of acceptable ways and criterion of easy identification. In the third chapter it is documented, on example of case study PaySec, how profitable it would be to apply these criteria in praxis.
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Specifics of B2B communiactions with an example of a chosen IT company
Prudká, Barbora ; Postler, Milan (advisor) ; Pavlousková, Iva (referee)
To define the specifics of B2B communications, to make an analysis of communications instruments of an IT company Profinit and to evaluate propriety of the chosen communication mix owing to its target groups is the main goal of this thesis. The thesis is structured to five chapters. The main definitions and individual phases of preparation, application and evaluation of commercial communications are specified in the theoretical part. The last two chapters contain a practical communication example of IT company Profinit, its evaluation and recommendation.
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