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Proposal of Improvement of Competitiveness of Company První KEY-STAV, a.s.
Mičková, Lucie ; Novotná, Leona (referee) ; Koleňák, Jiří (advisor)
MIČKOVÁ, L. Proposal of improvement of competitiveness of company První KEY-STAV, a.s. . Brno: Brno University of technology, Faculty of business and management, 2009. 97 p. Supervisor Ing. Jiří Koleňák, Ph.D. The subject of this bachelor thesis focused on the matter of a competitive strength is characteristic, analysis, and assessment of the current market situation of První KEY-STAV, a.s., operating in building industry. The thesis includes theoretical resources, company analyses, namely internal and external analysis, SWOT analysis, and financial analysis, folowed by recomendations and instructions leading to the appointed targets within the proposed strategy, so that the competitive strength of the company increases.
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Tajmlajn.cz - Web Service for Goal Planning
Dovičovič, Michal ; Beran, Vítězslav (referee) ; Szőke, Igor (advisor)
The goal of this thesis is to design and implement a web application which is intended for planning and leads to achievement of goals. The application allows to search for friends in this service and mutually support each other on the basis of achievements. Users can also communicate with their supervisor or make an appointment for a consultation. This service is based on AngularJS, jQuery frameworks and its server side is implemented in PHP. Thanks to the responsive design it is also possible to browse the pages via mobile devices.
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Investment Construction in the Frame of the Regional Development
Zmrhalová, Adéla ; Jakubec, Josef (referee) ; Hrabincová, Dagmar (advisor)
The goal of the diploma thesis is to describe the issues of structural and regional policies of European Union in the Czech Republic and to create general knowledge about running of drawing financial resources from EU funds for a particular project from an applicant´s perspective. The theoretical part deals with the origins of European Union and formation of regional policy of EU. Afterwords it is focused on the formation of regional policy in the Czech Republic and the project cycle. In practical part the project cycle is applied on a particular project Enlargement of nursery schools in Jihlava – Nursery school Nad Plovárnou 5, Jihlava from setting the targets, applying for the grant and up to the realization of the project itself.
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Implementation of the Business Plan in Construction
Pech, Jiří ; Jabulka, Vladimír (referee) ; Vítková, Eva (advisor)
The main motivation for the business is making profits. For the creation of profit is the need to have a business plan. In order to have a successful business plan, we have to prepare it correctly, and then drive. The entire work is focused on the production, placing on the market and the management of the business plan. At the beginning of the introduction into the environment, and then everything is shown in a particular case. The aim is to show how to do this when you create a business plan, what pitfalls can occur and, above all, from the complex situation do the advantage.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Marketing strategy in ICT company
Heža, Stanislav ; Zavadil, Zbyněk (referee) ; Šimberová, Iveta (advisor)
The thesis deals with the analysis of the company marketing strategy. In order to meet its objectives, it is necessary to evaluate all information on general conditions, the market and competition. Based on prerequisites of the further grow of professional environment, it proposes possible modes of use of different marketing strategies and their means of communication. The economic impact presumption of a proposal with respect to past experience is also calculated in this work.
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