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Consumer contests and the new technologies
Balcarová, Martina ; Vávra, Oldřich (advisor) ; Stříteský, Václav (referee)
The thesis focuses on consumer contests within the field of modern technologies. Its objective is to provide a comprehensive overview of the role consumer contests take as a part of the marketing communications mix, the current legislation governing the issue of consumer contests in the Czech Republic, and especially on how to use the Internet and mobile devices to create a successful contest campaign. Special attention is paid to describing a variety of contest concepts as well as to the most current platforms that can be used in a contest execution. The work also includes an online survey, providing unique data on involvement and preferences of the respondents about consumer contests.
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Journalism in the Era of New Media
Ischia, Michal ; Pavlíček, Antonín (advisor) ; Koubský, Petr (referee)
Thesis is focused on digital and social media in journalism. In a brief introduction is explained situation in Czech media environment where influence of online news increase every year to the detriment of traditional media. It deals with an influence of new media to journalism work. New publishing methods are analysed, especially methods based on digitalization of content and ways to paid content. Original survey presents behaviour and habits of social networks users. Are they a relevant source of information for readers of Respekt magazine? Research then analyses how Czech newspaper and magazines use social networks. In the end of this block it brings best practices and some recommendations for communication and monitoring in social media. Both parts, digital and social media, are connected by practical issues from Respekt magazine. In the last part of thesis is designed a concept of Respekt's digital strategy for next years.
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Danger of misuse of existing social networks
PLCHOVÁ, Eliška
Currently, social networks are an irreplaceable communication medium not only for adults, but also for children and adolescents. Social networks make possible to realize many interesting activities, they can be used for an entertainment, education and especially for a communication with friends. The aim of my diploma thesis was to find out risks associated with the use of the social networks at older school children. To discover, on a chosen sample of children from upper primary schools, what is their experience with a security of personal data, how much time they spend on social networks, if they met some offensive content, whether they see dangers associated with the use of the social networks etc. In the theoretical part I dealt with a basic definition of individual social networks (Facebook, Twitter, Badoo, Xchat, Lidé (People), Spolužáci (Classmates), LíbímSeTi (DoYouLikeMe). Then I also defined basic means of the internet communication, its specifics and I described newly emerged phenomena which were, as a form a socio-pathological behaviour, very closely connected to an improper use of the social networks. For a closer recognition of the research sample I shortly characterized the behaviour of the older school children, their relationship to peers, their need for an identification and leisure time. An important component of it there is also a prevention, counselling and support on the internet. In the conclusion I briefly explained advices and principles of the secure internet from a perspective of a minor user, a parent and a teacher. A quantitative research investigation was carried out within the thesis. It was realized via an electronic questionnaire with children from upper primary schools at five chosen elementary schools. Specifically, there were Elementary School in Trhové Sviny, Ledenice, Pohůrka, České Budějovice - Nová St. (remote site in J. S. Baar St.) and Otakar Nedbal St. Two hypotheses were determined: H1: Users are not informed about a possibility to secure their personal data. And H2: Users do not see any danger in the use of social networks. Results have been presented in graphs with a subsequent statistical summary in MS Excel. The results of the thesis can be used especially by specialists dealing with this issue, then by professionals working with adolescents and last but not least, also by the children´s parents themselves, who have a fear or feel insecurity in their child´s behaviour on the internet.
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Current social networks as a tool for resocialisation of handicapped people
KOLÁŘOVÁ, Tereza
It might happen to any of us at any time to have a direct experience of rehabilitation of persons with disabilities. As a result of a serious illness or an injury, a person might not be able to continue in the way of life to which they have been accustomed. It is very important for such person not to remain isolated, but rather to try to reintegrate into society. This thesis aims to determine the effect that being a member of a social network has on persons with physical disabilities. It focuses on the areas of health, social integration, and work as well as education. Further, the thesis tries to answer the question what people with disabilities perceive as the greatest benefit of being a member of a social network. To my research, I chose a qualitative approach; I collected data through semi-structured interviews which I had previously prepared a set of guiding questions for. The procedure was completed by a non-standardized observation technique, which was done secretly without any direct involvement from my side. The sample consisted of 15 persons with disabilities who are currently users of social networks. They were selected based on my judgment and their willingness to participate. The results of my research are presented in the form of case studies; the most important data immediately related to the main objectives of my thesis were also evaluated by simple enumeration technique. What emerged from the research is that being a member of a social network has a positive impact on rehabilitation of persons with disabilities. It may help them improve or compensate for their health situation, prevent social isolation, find suitable jobs, as well as raise their awareness about the opportunities for further education and retraining. People with disabilities perceive mediation of continuous contact with the outside world as the largest benefits of membership in social networks.
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The internet and its hazards from the students point of view at elementary school
ŠÍMOVÁ, Romana
The bachelor work "The internet and its hazards from the students point of view at elementary school" is focused on the issues of the internet environment. The goal of the work is to find out, for which activity the grammer school students use internet at most, and whether they are familiar with the risks of this environment. The theoretical part focuses on internet social network, where particular chapters highlight the negative phenomena, which are connected with them, and subsequently recommend, how to defend against this danger. The practical part describes the results of the research, which detected the relationship of the students to the internet and social network. It reveals the currency and popularity of social network among students, the most used communication tools, which personal data are mentioned by students on social network, and whether the students have any negative experience with other internet users.
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Grey Literature 2.0
Simandlová, Tereza
The paper tries to describe grey literature in the context of platforms and tools of the web 2.0. We can follow up that increasing trends in the scientific communication are e.g. microblogging, scientific blogging and there are also scientific social networks in the distribution cycle of grey literature. Except the examples of grey literature 2.0, the paper also discusses the problems of the promotion of grey literature and grey literature community through the social media.
Fulltext: idr-507_4 -  PDF
Slides: idr-507_1 - PDF; idr-507_2 - PDF
Video: idr-507_3 -  MP4
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Social CRM and new approaches to marketing on the internet
Harášek, Luboš ; Basl, Josef (advisor) ; Kroupa, Lukáš (referee)
The goal of this thesis is to analyse ways companies, entrepreneurs or individuals can present themselves in terms of marketing on the internet especially with regards to the spread of social networks and growing significance of internet as a means of communication. Along with the possibilities of new marketing instruments, I focus on their influence on consumers and internet users. Goals of the thesis will be achieved by means of studying internet sources, specialized magazines and books, and by research among internet users. The research will be done by means of an internet questionnaire. The thesis is divided into five parts. The first two parts describe the environment of contemporary internet such as social networks, technologies, social CRM, and a definition of Web 2.0. Third part addresses technological possibilities of linking social networks to external applications. The fourth, practical part of the thesis is focused on the research among internet users and their opinion and behaviour on the internet with regards to marketing and the fifth part brings a thought on future development and use of marketing on the internet. I can see a contribution of this thesis in bringing new knowledge to potential advertisers on the internet so that they can -- based on my findings - decide and get inspiration in some of the contemporary or future advertising solutions and also for current advertising space providers and advertisers who get information on how different ways of promotion influence the consumers.
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Usage of Facebook and Google AdWords for Brand Building
Veselský, Štěpán ; Molnár, Zdeněk (advisor) ; Otevřel, Lukáš (referee)
This Diploma Thesis' main subject is Internet marketing. Its main objective is suggesting and realizing an online marketing campaign focused on using Facebook and Google AdWords in order to building brand awareness of a small business. This effort is followed by an analysis of its results. The contribution should be apparent to all the marketers of other small businesses, who find themselves in similar situation and try to solve it by using modern online marketing tools and channels. The thesis is divided into two main sections. The first covers necessary theoretical bases of online marketing, the next one puts the theoretical knowledge into practice of a real small company, Saloon Exclusive. The ending summarizes the outcomes for the company and suggests some next steps.
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Use Of Social Networks For Competitive Intelligence In Organization
Balon, Lukáš ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis serves as Competitive Intelligence in social networks study for 1.A&B a.s. marketing and advertising company. Thesis is devided ito four parts. First part introduces social network as today's phenomenon, presenting it's definiton, basic characteristics and short introduction to Czech and foreign social networks history. It also compares developement trends and user numbers. Second part is focused on defining the competitive environment of 1.A&B company, identifying its competitors on social networks, presenting their basic information. Social networks chosen for competitive intelligence work are selected using Czech internet popullation impact index. Third part is focused on gathering and then analysing introduced competitors' profiles on social networks using automated tools such as Facebook Graph API or commercial one - Social Bakers online tools. In final part, all gathered and analyzed data are evaluated and reccomendations for 1.A&B company are given.
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