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Optimization of pricing and price policy of the enterprise in the conditions of financial and economic instability
Matsak, Alexander ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
The subject of this Bachelors or of Art work is research of pricing and price policy of management company CJSC "Nash Standart" , which is included in group of companies Properties O1 enterprises, in the conditions of financial and economic instability. The purpose of work is search of ways of optimization of price policy in the market of commercial real estate. The management company CJSC "Nash Standart" is one of the leaders in the Moscow market in granting to clients professional services of trust management of objects of commercial real estate. This Bachelor of Arts work is divided into three main parts. In the first part of work the theoretical bases of formation of price policy, methods of pricing and analyses of internal and external indicators are described. The second part characterizes the CJSC "Nash Standart" organization, his financial activity for 2012-2015, the analysis of requirement in rendering of services of the company and the analysis of price policy. The last section includes solutions of problems of pricing and price policy in the sphere of rendering of services by the CJSC "Nash Standart" enterprise.
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Ranking
Bílková, Michaela ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
The aim of the Master´s Thesis is the ranking of the selected sector of the Czech economy, specifically the group CZ NACE 1051: Milk processing, production of dairy products and cheese. In particular the evaluation of the financial performance of selected objects of ranking, creating charts according to specific criteria and their interpretation. The Thesis also provides examples of significant Czech and world rankings, which are more closely described and compared. The theoretical part describes the selection criteria and ranking methodology, followed by the selection and segmentation of objects included in the ranking. The practical part of the work is focused on ranking of companies based on their financial performance.
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Výhody a nevýhody snižování nákladů na financování skrze společenskou odpovědnost
Bandžak, Richard ; Klosová, Anna (advisor) ; Tong Clark, Junie (referee)
The dissertation thesis investigates the relationship between corporate social responsibility (CSR) and financial performance (FP) on the sample of 51 Eurozone banks over the period from 2008 to 2014. The investigation is based on a panel data regression analysing the financial data from Bankscope and the social performance data from CSRHub. Return on assets and the ratio of non-performing loans to total loans represent the measures of financial performance and are used as dependent variables. The results of this model have shown a positive and statistically significant CSR-FP relationship. It is argued that even though the results show statistical significance, they do not necessarily include such a strong informational value. This is caused by methodological limitations, such as potentially biased data on CSR, as well as by the theoretical ones. The main theoretical concern, detected in the dissertation thesis, is a need for redefinition of the banks' driving motives of engaging in CSR activities. Banks engaging in CSR activities for merely strategic reasons should be analysed separately on a firm-level as they may otherwise bias the empirical results. Another important aspect of the work was an argument that banks benefit from CSR mainly through the product differentiation. This could not have been tested empirically, but it is assumed that the product differentiation, for example through reputation enhancement, may play a significant role in boosting bank's profits.
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Ranking
Černý, Jiří ; Neumaierová, Inka (advisor) ; Hájek, Jiří (referee)
The aim of the Master's Thesis is the ranking of the selected sector of the Czech economy, specifically group of vehicle manufacturers in terms of their financial performance. In particular the evaluation of the financial performance of selected objects of ranking, creating charts according to specific criteria and their interpretation. The Thesis also provides examples of significant Czech and world rankings, which are described and compared. The theoretical part is given in particular the selection criteria and ranking methodology focusing on value-based criteria (EVA, spread, NPV) and theoretical background of business in the sector. That is then developed in the practical part of the work in the analysis of the automotive industry. The following is a selection and segmentation of objects ranking and the main part of the work focused on ranking of companies based on their financial performance.
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Corporate Social Responsibility: The Future of Marketing Communications
Zidarova, Margarita ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.
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Business financial performance
KRÁLOVÁ, Tereza
The purpose of this thesis was to objectively appraise economical situation of company ABC spol. s r.o. and its´ financial performance for years 2003-2006 and to make conclusions about financial situation of the company. Matter of business activity of ABC spol. s r.o. is: goods purchase and its´ further sale and sale. Financial analysis and reliability and bankruptcy models were applied on a real existing company. Documents used as data source were: balance sheets and income statements from particular years. Theoretical part of the thesis characterizes financial performance and attitudes to its´ measuring, concrete methods for business performance measuring and usage of reliability and bankruptcy models. Practical part of the thesis includes calculation of financial analysis indicators (rentability, liquidity and indebtedness indicators) and application of chosen indexes of financial health (Z-Score, IN 95, Reliability index). The last part of the thesis includes interpretation of all calculations results and possible proposals for improving company financial performance and situation.
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Aplikace Balanced Scorecard ve společnosti Řetězárna, a. s.
Mejzlíková, Michaela ; Neumaierová, Inka (advisor) ; Vrbský, Petr (referee)
Diplomová práce se zabývá aplikací Balanced Scorecard (BSC)ve společnosti Řetězárna a.s. Balanced Scorecard je klíčový manažerský systém, který převádí firemní poslání a strategie do uceleného souboru měřítek výkonnosti. Nejprve byla provedena analýza finanční výkonnosti podniku, banchmarkingové srovnání a dále také strategická analýza podniku. Stěžejní část diplomové práce tvoří již samotná implementace BSC. Ta spočívá v přiřazení podnikových strategických cílů a jejich ukazatelů úspěšnosti k jednotlivým perspektivám BSC. Provázanost a kauzalitu podnikových strategických cílů přehledně zobrazuje strategická mapa. Dalším výstupem diplomové práce je podpůrný nástroj v programu MS Excel, který obsahuje data pro hodnocení úspěšnosti jednotlivých firemních strategických výpovědí a procesů.
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The Role of Accounting Information in the Management of Financial Performance
Halíř, Zbyněk ; Král, Bohumil (advisor) ; Brabec, Miroslav (referee)
This thesis is concerned with an evaluation of a role of financial and managerial accounting in the management of financial performance. From the range of criterions, that indicate the development of performance, the profit was chosen. The basic approach of the thesis is the concept of financial performance in the U.S. Generally Accepted Accounting Principles (U.S. GAAP). The diction of U.S. GAAP is compared with the text of International Accounting Standards / International Financial Reporting Standards (IAS / IFRS) and the Czech accounting legislation. In addition, the thesis deals with the concept of financial performance and its role in the performance management system. In conclusion, the theoretical background is confronted with its practical application. The comparison is made with the assistance of the example of financial performance management in the company Škoda Auto, a.s.
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