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Male and female identities in contemporary society
Šobek, Jan ; Hubinková, Zuzana (advisor) ; Pauknerová, Daniela (referee)
This diploma thesis focuses on the male and female identities in the society. The main aim of the thesis is to capture this problem and uncover a viewpoint of the respondents included in the research. The introductory chapter approaches the evolution of social relations between men and women. The following one is the introduction into the problem of identity and its evolution. The third part uncovers the roles of men and women in contemporary society and their relationships. I also deal with some differences between male and female behaviour, especially their mentality, communication and needs. The practical part ot the thesis includes the research which finds out the respondents' attitude to the problem of male and female identities.
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Women in Leadership Positions
KASTNEROVÁ, Tamara
The thesis is composed of two sections: theoretical study and field inquiry. The theoretical study is an attempt to describe the situation of women throughout human history as well as in the Czech society; their roles, positions and tasks at various stages. Included is the beginning of women{\crq}s emancipation. Further, this section looks at the issues of gender and gender equality in Today{\crq}s labor market. The field inquiry comprises of a poll conducted among women in leading business rolls in the Karlovy Vary region. The poll asks the women about their perception of their position, and how they manage the demands of their professional and private life. The appendix focuses on four influential women at various historical stages. Polyxena of Pernštejn, designer Coco Chanel, Queen Elizabeth II. of England, and former Czech defense minister Vlasta Parkanová (interview included).
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Physical efficiency firemen (men) and possibilities her development (České Budějovice).
BOUBAL, Vojtěch
This work is engaged in history of Fire-fighting rescue and it´s questions. The important task is also to examine current set of tests using for testing fitness of Fire-fighting rescuers. For practical investigation were selectet by lot ten Fire-figting rescuers from Fire-figting rescue of South Bohemia district. There were confronted their items up in specialized tests for testing their fitness during five years. There were proposed important changes and some supplements for current testing fitness of Fire-fighting rescuers.
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The Aspects of the Influence to Acquire Job of the Men and the Women in the Czech Republic
DVOŘÁKOVÁ, Eliška
Diploma work takes attention mainly at entry conditions for women and men in labour market, what sort of questions are asked while entrance interviews, whether the gender of a person influences discriminating questions of an employer, whether it is considered to be more important than the abilities, education level and practice achieved by an expectant. Research concentrates on choise gender stereotypes connecting with the position of men and women in their job too, for example on goodwill of employer realize to accommodate workers with children to coordinate their family and working duties.
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The positions of men and women to the advertising of beer
Bosáková, Júlia ; Zamazalová, Marcela (advisor) ; Pešek, Ondřej (referee)
The aim of this thesis work is to determine what position interested men and women of various ages and educational attainment to the advertising of beer. What advertising appeals and most responsive to the building negative. What position are interested to advertising for beer in terms that include the advertising of alcoholic products, and it plays a big role in the aspect of advertising purchase decisions. On the basis of marketing research companies and its own research, which was transferred method interviews I came to the desired result. It is divided into two larger entities, and thus the theoretical part, which briefly describes the marketing communications, advertising and the beer industry, and practical, which is devoted to research has already said.
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Men and women in advertisement
Juráň, Michal ; Vávra, Oldřich (advisor) ; Koplíková, Dana (referee)
This study/essay is engaged in display of men and women in advertisement, common stereotypes, symbolism, genders. Slightly describing essential theory and knowledge of this problem in the first chapter. The aim of this dissertation is analysis and evaluation of results acquired by electronic interviews on the topic of displaying men and women in advertisement and also summarized content analysis of tv commercials in light of picturing/portraying men and women in advertisement.
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Analysis of usage of men and women in an advertisement
Slezáková, Lucie ; Zamazalová, Marcela (advisor) ; Vondrák, Tomáš (referee)
Diplomová práce se zabývá analýzou využití mužů a žen v tištěných inzerátech lifestylových magazínů pro muže a pro ženy. V práci je použita obsahová analýza tištěných reklam a individuální interview s vybranými respondenty. Středem zájmu obsahové analýzy je, jakým způsobem lifestylové magazíny využívají mužských a ženských postav v reklamách. Individuální rozhovory jsou zaměřeny na to, jak se jednotliví respondenti staví k mužským a ženským rolím. Práce se dále věnuje otázce, zda reklama lifestylových magazínů má vliv na názory respondentů. Výsledky obou výzkumů jsou konfrontovány a je odhaleno, že mínění respondentů je ovlivněno reklamou lifestylových periodik. Závěr je věnován hypotézám, které byly na počátku práce vysloveny. V samotném závěru práce jsou navržena doporučení vztahující se k problematice využití mužů a žen v reklamě.
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