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Promotion of the CSR concept in the Czech Republic
Záhorská, Lucie ; Odehnalová, Jitka (advisor) ; Petříčková, Iva (referee)
This final thesis describes the core of the Corporate Social Responsibility (CSR) concept, monitors its development and its present role in the Czech Republic and the world. In the practical part of this thesis I focus on the institutions in the field of CSR in the Czech Republic, with emphasis on the Business Leaders Forum. I reveal the knowledge and the attitude of the target groups (managers, university students) towards the concept. In the last part of the thesis I suggest measures for higher efficiency of the promotion of the CSR concept in the Czech Republic.
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Social networks in corporate practice
Špegárová, Viktória ; Khelerová, Vladimíra (advisor) ; Chylíková, Hana (referee)
This bachelor thesis shows the possibilities of Internet marketing with a narrow focus on social networks, concretely on the possibility of marketing communication on social network Facebook.com. The first part is talking about basic terms in marketing, especially Internet marketing. The next chapter is dealing with issues of social networks, their definition and the most popular social networks. Then it is talking in detail about Facebook.com and its possibilities in the field of marketing. The last part of this thesis is dedicated to a case study of marketing on social network Facebook.com for company North Training Ltd. with review of current situation and solutions, that I am offering to improve marketing of this company on Facebook.com .
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Arts and social exclusion
Kučerová, Michaela ; Hucková, Barbara (advisor) ; Malcová, Zuzana (referee)
This Bachelor Degree Thesis deals with the social benefits of participatory arts projects. Specifically, it focuses on projects working with socially excluded children and young people. The first part presents description of social exclusion and the role of art in education and training for young people. The second part deals with the benefits and impacts of such projects, their management and evaluation.
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The Anthropological Bases of the Well-established Political Parties in the Czech Republic with Regard to Social Problems
CHARYPAROVÁ, Elena
The dissertation describes the basic historical anthropological data and different conceptions about human being. The various political theories and the individual political ideologies are formulated on the basis of these conceptions. The present political parties in Czech Republic have been drawing the key-principles from the individual political ideologies. They have been making depend on them their long-term political platform. Dissertation concentrates on the social questions, which are integral parts of the every political platform of individual political parties. The social questions at the same time the most pretend and answer the basic needs and interests of every person. The dissertation underlines the basic acknowledged qualities of all named political parties, among which are included terms like freedom, equality, fairness and solidarity.
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THE IMPACT OF SOCIAL SERVICES ACT ON ECONOMY OF STAROMĚSTSKÁ SOCIAL SERVICES CENTRE
ŠTURMOVÁ, Marcela
A new Social Services Act has brought a lot of changes towards social services providers and users. This bachelor´s work is focused on the study of economy and services provided by the Staroměstská Social Services Centre, a non-profit organisation. When the new Act came into force, two budgetary periods have been analysed and viewed from the aspect of radical changes which the Act has brought. The aim of this study is to find out how much the new Social Services Act affects the economy of the Staroměstská Social Services Centre. This study contains mostly the financial analyses of the budget, costs and yields, structure and state of the staff and financial sources of the organisation. Secondary and factual analyses of adequate document data have been applied in this study. I have used such reliable documents such as the document of foundation of the organisation, cost calculations, economy analyses, grant requests and personnel data. The results of this study are a complete economic analysis of the 2006 {--} 2007 turning period containing budget calculation, state of the staff and ways of financing the organisation. Both hypotheses assumed at the beginning were proved. New legislation has improved covering the costs of social services and has raised income. At the same time the offer of social services in the Centre has been extended.
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An abandoned site (A serie of wall paintings in the environs of an urban outskirts)
MALÁK, Martin
In this theoretic-practically focused diploma thesis I deal with the issue of an abandoned site and its potencial for the art creation itself. Firs I attempt to foreshow the modern aspects of the art in relation to the urban outskirts creation. I focus on the distinct graffiti phenomenon an its role within the cultural developement of the modern society. In connection with forementioned I aspire to define the phenomenon of site and space. Furthermore I adress the importance of the outskirts with reference to the environmental psychology. Afterwards I carry through a critical reflexion of the theoretical knowledge fragments and apply new findings while resolving the creative task. In the practical part of this thesis I create triptych of wall paintings in the environs of an urban outskirts on the topic of an abandoned site and consequently I carry out their explication.
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Caring for Senior Citizens with Dementia
PRŮCHA, Vlastimil
The thesis deals with the manifestation and results of aging and old age from the point of view of the elderly and their experience of this stage of life and also from the viewpoint of the family and society around them. Further attention is drawn to the importance of the connection of health and social care for citizens with health problems, and the significance of social work in caring for senior citizens is emphasised. Other parts deal with the notion of dementia, with particular focus on Alzheimer{\crq}s disease. Basic problems are outlined which are connected with a citizen dealing with dementia and information is given which can help the family and all those who are involved in helping the patient. In the conclusion I evaluate the significance of permanent care and I consider the needs of non-institutional care and emphasise the importance of a caring family, humanity and understanding, which are important for the quality of life of those with dementia. This is the aim of my thesis.
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Planning of social services for seniors in Decin
KOSTŘÁNKOVÁ, Jana
Social services help people live in a common way of life. Necessity of social services results especially from the need of solving unfavorable situations in one{\crq}s life.Senior citizens are one of the largest recipient groups of social services nowadays. The target of my diploma work was to find out the topical situation of social services for senior citizens in the town of Decin and utilization of these services by senior citizens.
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Social dilemma of male homelessness
TICHÁ, Jana
Diploma thesis is focused on the issue of male homelessness in České Budějovice. In theoretical parts I described mostly general causes of homelessness and other specific problems associated with life of the homeless. I targeted the impediments in return to the common life, such as difficulties in searching the employment, health state of this population and also a barrier in communication with organizations and institutions, which would facilitate their return to the common life. In the next parts I described services available to the homeless persons to manage their difficult situation in living in the Czech Republic. In relation to the social services I described fundamental legislature relevant to rendition of these services. Statistical data from count homeless in Prague and Brno were marginally enclosed to the theoretical parts. In practical parts I concentrated on usage of alcohol and other habit forming substances by the homeless persons, and on their going through an execution of punishment in former times. Further I focused on the causes of their hard life situation. All information for this research I obtained from the clients, who use the services of sanctuary house of St. Pavel in České Budějovice.
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