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Vývoj návštěvnosti lázeňských ubytovacích zařízení v Karlovarském kraji
Stejskalová, Markéta
The goal of this Bachelor thesis is to analyse attendance of spa accommodation facilities of Karlovarský region in years 2000-2012. The theoretical part acquaints the reader with the basic terms and information about tourism, spa, spa areas of Karlovarský region. There is also described time-series issue used in practical part of the thesis. Every time series of attendance is analysed with the estimation of its possible future evolution due to chosen model. Then the results of every analysis are discussed. The recommendations useful for maintaining or increasing in competitiveness and attendance of accommodation facilities are suggested.
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Podnikové strategie vybraných podnikatelských subjektů v Jihomoravském kraji
Řezáčová, Jana
The thesis is being dedicated to the corporate strategies of the selected spa subjects in the area of Jihomoravský kraj. The management of the company is being analyzed. Based on this analysis the strategies and recommendations for the company are being specified. These strategies could be helpful to the organizations in their future growth and development. The theoretical part describes the terms from the area of interest. This part is being further extended by the practical results in congregational part of the thesis. The PESTEL analysis, the Porter's model of the competitive forces and the EFE matrix has been applied on the external environment. In the internal environment the business subject as well as human resources area is being analyzed. The financial analysis and the IFE matrix are being performed for the internal environment. The complex analysis is being performed with the IE matrix and the SWOT analysis.
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The Influence of Spa Treatment on the Person as a Biopsychosocial Unit
TREŠLOVÁ, Hana
The bachelor thesis deals with spa treatment of motion system and its influence on the person not only from the physical viewpoint but also from the psychosocial one. Although spa treatment specializes in specific diseases and during the therapy it mainly concentrates on the given problem, at present it is one of the few types of therapy, which has preserved a holistic approach to the person and treats both the physical and the mental aspect. This complex treatment is provided not only by the particular healing procedures, but also by the spa staff's approach to the patient, the good communication, the rest from everyday responsibilities and stress, meeting friends or making new friendships. Last but not least the beauty of the surrounding countryside and the local culture. The first part of the theoretical work describes spa treatment in general and the healing procedures in Bertiny lázně, it characterizes the diseases indicated for treatment and briefly describes their treatment both by physical means and by means of physiotherapy. The second part of theory deals with biopsychosocial viewpoint on the person and with spa treatment as holistic medicine. The aim of the practical part was to describe physiotherapeutic procedures and complex spa treatment in the interaction with biopsychosocial impact. The qualitative method of research in the form of interviews was used for processing. The research group was made of four chosen respondents with different diagnoses. Two of them were men and two were women at the age of 30 to 79. The research took place during physiotherapy, which was part of a three-week stay in Bertiny lázně, Třeboň. The respondents underwent case history, the entrance and the final kinesiological analysis, which was an objective evaluating parameter for gaining information about the degree of influence of the therapy on their physical condition. The entrance and the final kinesiological analysis included examination by aspection, palpation, auscultation, the examination of walk and a goniometric test. At the same time, the respondents underwent a final interview, which was chosen as a subjective evaluating parameter. Its aim was to gain information about the influence of spa treatment on their physical and psychosocial condition. During the interview I asked the patients basic questions, e.g. whether the pain had been relieved and the ability to move improved, how they felt mentally, whether and how the treatment had influenced their psychosocial condition. The interviews also took place during all the therapy and with their help I learnt more from the patients' lives. The gained information could help the therapy to be more effective. Also, at the beginning of therapy I created a short-term physiotherapeutic plan, which included various manual physiotherapeutic manoeuvres and exercise. Before finishing the therapy I created a long-term physiotherapeutic plan for the patients, in the form of individual movement regimen for improving or at least maintaining their current condition. On the basis of the gained results, a positive effect of spa treatment on both the physical and the psychosocial aspect was confirmed. The greatest influence of treatment on the physical condition was in the form of relieving the pain, improving the ability to move and energy recovery. The psychosocial condition was influenced by gaining motivation to start living a more active life style, meeting friends or making new friendships. The most commonly mentioned aspects, which had an impact on the psychosocial condition, was recreation, physiotherapeutic advice, active exercise and communication with other patients. The findings of this thesis can be used in the practice of physiotherapists in spas or for a higher awareness of students who practise lifelong education. They can also contribute to the present discussions about changing the reimbursement for spa care.
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An analysis of the determinants of sales decrease in spa Teplice nad Bečvou
Hošťálková, Tereza ; Melzochová, Jitka (advisor) ; Mirvald, Michal (referee)
This work deals with analysis of determinants affecting sales of spa facility of Teplice nad Bečvou between years 2008 and 2012 and determining how recommendations of patients for spa medical treatment affect its sales. Using logical reasoning we can assume that increase of recommendations will also cause increasing of sales. In the theoretical part, the reform of public health care and its expected influence on financing spa care is elaborated. Empirical analysis is based on dates, which contain 60 observations overall. Using regression, the crucial finding of this study is that increasing of recommendations of patients by a unit (=one suggested patient) leads to decreasing of sales by 0,051%. The amount of sales was applied to December and the result showed that the sales are higher throughout the year than in December, excluding January, where sales are lower.
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Economic Impacts of Changes in Funding Spa Treatment
Přenosilová, Petra ; Jankůj, Miroslav (advisor) ; Rux, Jaromír (referee)
The aim of this thesis is to describe spas in Czech Republic, from its history, spa areas, and its natural medicinal resources to economy of spas, sources of financing, providing services and legislation. The practical part is focused on the changes in funding spa care on the ground of amendment the List of indications which sets the rules for complex spa care and contributory spa care that is fully or partly covered by public health insurance. The main aim of this work is to define primarily economic impacts of the spa, which this amendment really brings after a several months.
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Analysis of the competitive enviroment of the spa services in Luhačovice
Švarcová, Kristýna ; Mlejnková, Lena (advisor) ; Vaško, Martin (referee)
The subject of this diploma thesis is "Analysis of the competitive enviroment of the spa services in Luhačovice". The main aim of the thesis is comparison of spa services of different spa facilities operating in Luhačovice and choose the best provider of the services. The PEST analysis was used for reaching the main aim which included political, economic, social and technological indicators that influenced most of businesses in spa tourism. The another step was to analyse internal competitive environment of Luhačovice. It means that chosen spa subjects are analysed and then the strongest and best current provider of spa services is determined. The final part of the thesis is focused on recommendations for maintaining position and increase the competitiveness of the best provider.
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Position of the spa town Poděbrady on the Czech spa market
Šimůnková, Monika ; Mlejnková, Lena (advisor) ; Netková, Jarmila (referee)
The thesis analyzes and evaluates the position of the spa town Poděbrady, respectively, the largest local spa company Lázně Poděbrady, a.s., on the Czech spa market. The thesis is divided into five chapters. The theoretical part makes an introduction into balneology (basic notions, relationship between balneology and tourism, spa product, management and marketing, the economic benefits of the spa). The next section provides basic information about Poděbrady, development of providing spa services in this town and about the local natural healing resource. In the following chapter, there is an analysis and comparison of spa subjects providing spa services in Poděbrady. The fourth chapter analyzes the position of the spa company Lázně Poděbrady, a.s., on the Czech spa market. Based on the analysis and comparisons, an evaluation of the position of the company on the Czech spa market is made in the final part.
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Analysis of the current state of spas in Carlsbad
Bakanová, Markéta ; Mlejnková, Lena (advisor) ; Valentová, Jana (referee)
The subject of this diploma thesis is Analysis of the current state of spas in Carlsbad. The aim of this thesis is to evaluate the status of Carlsbad and its specifics on the market of spa services in Czech Republic. The analysis is focused on entities that currently operate in the field of spa services in Carlsbad. The outcome of this work is to assess the current state of spas in Karlovy Vary, analysis of the different types of entities that deal with spa services and evaluation of their common and diferent features. This thesis also deals with evaluation of the impact of changes in the Indication list on the spa services in Karlovy Vary.
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