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Marketing Plan of Nova Bank A. D. Banja Luka
Andžič, Srdjan ; Vávra, Oldřich (advisor) ; Bravenec, Tomáš (referee)
The aim of this Master's thesis is to analyze marketing plan of Nova Bank A.D.Banja Luka from the year 2010. The theoretical part of the thesis describes the main parts of any marketing plan and creates the base for practical part of this thesis. Practical part starts with description od Nova Bank A.D. Banja Luka, it takes us deeper into issues. In the next step I'm creating the situation analysis of the bank, which helps me with analysing bank's marketing objectives and strategies. After that I'm evaluating fulfillment of those marketing objectives. In the end I'm trying to think of some new ideas and to suggest possible steps, that could lead to improvement in functioning of the Nova Bank A.D.Banja Luka
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Business Plan for the Pension establishment
Valčíková, Veronika ; Indrová, Jarmila (advisor) ; Mlejnková, Lena (referee)
The main aim of the theoretical part of this diploma thesis is to describe importance of writing the business plan and charecterize its main features. In the second part, the detailed and comprehensive business plan is created in the way it could be used for a bank institution to obtain loan to start own enterprise in the accommodation and hospitality industry. The plan should also help enter the market successfully, obtain certain market share and consolidate position and ensure growth of the pension in the future.
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Marketing Plan of Garden Center Premysl Pisar
Krausová, Dagmar ; Kovář, František (advisor) ; Tolar, Václav (referee)
Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.
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Marketing campaign for José Cury
HUSÁROVÁ, Iva
My thesis is aimed at marketing campaign concerning the concert of José Cura organized within 19th International Musical Festival Český Krumlov and also at cultural marketing. The thesis is separated in practical and theoretical part. The theoretical part is specialized in cultural marketing and proceeds from findings of expert literature and information gathered from internet resources. The practical part deals with making of marketing campaign for concert of José Cura getting the data from the real campaing which was made for 19th International Musical Festival Český Krumlov.
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Marketing plan of Müller ČR/SR k.s.
Jakl, Michal ; Koudelka, Jan (advisor) ; Naiman, Václav (referee)
The main goal of the Master's Thesis is to create one year marketing plan for the Müller for year 2012, which will be in accordance with actual market position and development of the Müller company. The Master's Thesis combines theoretical and practical approach and offers a comprehensive look at the issue of marketing plan. The first part deals with the situation analysis, including internal data, research data from research agency AC Nielsen and Porter's model of competing forces. The output of the situation analysis is the evaluation of opportunities and threats, strengths and weaknesses of the company, under which the marketing goals were proposed. Regarding the marketing goals a new strategies of marketing mix were suggested. The proposal of individual activity and their timing is illustrated in the chart of the action plan. The last part summarizes the systems of measurement and controls Design of individual activities and their timing is contained in the Action Plan. At the end are summarized measurement systems and controls.
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Promotion of the Elizabeth spa
Zelenková, Petra ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
Elizabeth Bath Inc. is one of the biggest spa facilities in the Czech Republic. The target of the graduation theses is the analyses, evaluation and proposal of reformative arrangements in connection with the marketing of Elizabeth Bath, especially with the focus on communication in marketing. Within the instrument of the marketing mix is the detailed focus orientated on advertising and its importance for the Elizabeth Bath. The end of the graduation theses is composed of a chapter related to the advertising of the Elizabeth Bath including the company's marketing plan and the medial plan for the year 2011. There is a possibility to meet with the new products, prepared events or the communication resources of the company in the year 2011.
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Business plan: High class salon of beauty
Wallner, Martin ; Dvořáček, Jiří (advisor) ; Lošwk, David (referee)
Foundation and expansion of entrepreneurship without sophisticated business plan is impossible nowadays in such a competitive environment. Business plan helps to discover possible barriers of penetrating the market or financial needs. Goal of this thesis is to compile a business plan including all the requisites necessary for the possible realization. It is desirable to describe all the risks and advantages as well. In the first part of the thesis there are explanations of the main themes describing making of a business plan, its common forms and integral parts. Second part is focused to the real point of view of the small profiting company planning about the diversification of its activities to the different sector. The processes in the company are designed to be effective and progressive when applying into the new segment of market. Planning is based on marketing research which provides informations for the plan of marketing. That plan is consequently exposed to the financial plan.
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Launch of Nanotek in the Czech Republic
Valterová, Lenka ; Ryšavá, Monika (advisor) ; Michlíček, Štěpán (referee)
The thesis focuses on marketing launch of the premium tobacco product. Defining tobacco product marketing regulation, it also specifies Czech tobacco market (incl. competition, price segments, etc.) together with consumer profiles as well as company brand portfolio. Brand strategy, its vision, authorship and brand positioning are included as well. The practical part is dedidacted to each of marketing plan essential elements: SWOT analysis, marketing objectives and strategy, action plan and overall evaluation including recommendation for future activities.
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