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Analysis of the use of multichannel retailing in selected retail entity
MAZANCOVÁ, Kateřina
The aim of this thesis was to analyze the use of multichannel retailing in Globus hypermarket in České Budějovice. Dispensation was done according to Levy and Weitz (2009) into three main channels {--} retail store, catalogue and the internet which were supplemented by some components of the communication mix. On the basis of the case studies and marketing situation analysis of Globus hypermarket in České Budějovice some measures were proposed to improve the competitive position of this company by the use of multichannel retailing. Partial proposals were devided by particular channels. One of them was also economically evaluate.
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Problems of searching on the Internet
Tajtl, Martin ; Sklenák, Vilém (advisor) ; Šubrta, Václav (referee)
This work is focusing on searching on the Internet. In particular, different searching tools and user access to them. Particular attention is paid to full text search engines, which are currently most widely used instrument. The work puts mind of the features and specifics of them, and the possibility of their use by users. There are analyzed possible strategies of searching, not only through the full text search engines. The main factors influenced the choice of searching instrument are described as well as the trends of Internet searching. A substantial part of this work is to evaluate the survey conducted for this work. There are analyzed dependencies between individual responses and their possible causes. The strengths and weaknesses of instruments and methods for searching on the Internet are described from the user perspective.
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Searching in Internet
KŘEMEN, Lukáš
This work includes issues of creating one{\crq}s own crawler as well as question of writing web pages in a way for the crawler to easier separate words from these pages. In then focuses on describing the Internet as a graph, indexing and characterizing robots such as Google or Seznam.
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Complete advertising portfolio for medium and small company
VANĚK, Pavel
In the diploma thesis, I will compound an advertising portfolio for a medium-sized company. This set of materials will be made in a practical implementation and published in supplements of my thesis. All creative and professional work will considerably be liable to requirements of a customer and partly to his taste as well. In acomplishing of the work I will take account of the functional, rather than the artistic aspect of the work, because all the advertising materials are strictly functional. My thesis, especilly the theoretical part, concerns the functional and artistic analysis of methods of work. I will also try to see the issue from the view of the advertising marketing and to weigh up the financial demands of the individual projects. I will also describe (rather than the theoretical principals of the work) my authentic ways of work and reflections in relation to inviolability of my own {\clqq}know-how`` and {\clqq}know-how`` of the particular company. I would also like to mention complications and problems which appeared during the practical aplicaton of the work.
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French books so called "italicum" in the Eggenberg part of the castle library in Český Krumlov
KULHÁNKOVÁ, Anna
This diploma thesis deals with French books which refer anyway to area now called Italy that is stored in the baroque Eggenberg part of the castle library in Český Krumlov. It means Italian authors, realia, history, famous personalities, etc. The goal is to create list of these books released since 1717 and characterize them from aspects as literary genre, content and reader's interest of Eggenbergs, mainly Marie Ernestine of Eggenberg (1649 {--} 1719). Also questions like what was the influence of prefaces to Eggenberg readers and if books were popular and read by them are important parts of this thesis.
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Referential catalogue of public administration services
Mišurec, David ; Chlapek, Dušan (advisor) ; Popílek, Jaroslav (referee)
Aim of this diploma thesis is to develop a referential catalogue of public administration services, which should provide its users with summary of services provided by public administration. Theoretical part of thesis at first defines notions and presents problems connected with providing public administration services in context of development in period after Velvet revolution in Czech Republic. After that, work follows with global situation in European Union and concentrates on one country (Austria) and its services. During design of the catalogue was used actual knowledge and research about service providing, which reflects customer oriented approach and access through single point of contact. The necessity of splitting the whole process of service providing into two parts, service access and service execution part, is emphasized. Within design of catalogue are presented two main models -- domain model describing the structure of catalogue itself and service model, describing services. Based on analysis of possible uses and its integration potential with existing systems are defined its main benefits and is devised integrating principles designed in catalogue into "Portal veřejné správy".
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