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Marketing study of useage technical sights
ŠTĚRBOVÁ, Radka
This thesis analyzes the use of technical sights in tourism products in Tabor area. Is created a marketing plan for the reconstruction of selected technical sight (Křižík's power station) into a multifunctional cultural center. Based on the data are monitored financial results and possible sources of funding for this project and is suggested a strategy for future development.
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Marketing Plan of Nova Bank A. D. Banja Luka
Andžič, Srdjan ; Vávra, Oldřich (advisor) ; Bravenec, Tomáš (referee)
The aim of this Master's thesis is to analyze marketing plan of Nova Bank A.D.Banja Luka from the year 2010. The theoretical part of the thesis describes the main parts of any marketing plan and creates the base for practical part of this thesis. Practical part starts with description od Nova Bank A.D. Banja Luka, it takes us deeper into issues. In the next step I'm creating the situation analysis of the bank, which helps me with analysing bank's marketing objectives and strategies. After that I'm evaluating fulfillment of those marketing objectives. In the end I'm trying to think of some new ideas and to suggest possible steps, that could lead to improvement in functioning of the Nova Bank A.D.Banja Luka
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Business Plan for the Pension establishment
Valčíková, Veronika ; Indrová, Jarmila (advisor) ; Mlejnková, Lena (referee)
The main aim of the theoretical part of this diploma thesis is to describe importance of writing the business plan and charecterize its main features. In the second part, the detailed and comprehensive business plan is created in the way it could be used for a bank institution to obtain loan to start own enterprise in the accommodation and hospitality industry. The plan should also help enter the market successfully, obtain certain market share and consolidate position and ensure growth of the pension in the future.
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Marketing Plan of Garden Center Premysl Pisar
Krausová, Dagmar ; Kovář, František (advisor) ; Tolar, Václav (referee)
Dissertation on subject Marketing Plan of Garden Center Premysl Pisar is divided into two parts. The theoretical part describes the steps in setting up a marketing plan and their significance. In the second part of the company is introduced and applied knowledge of the theoretical part. The emphasis is on situational analysis and implementation plan.
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Marketing plan of Müller ČR/SR k.s.
Jakl, Michal ; Koudelka, Jan (advisor) ; Naiman, Václav (referee)
The main goal of the Master's Thesis is to create one year marketing plan for the Müller for year 2012, which will be in accordance with actual market position and development of the Müller company. The Master's Thesis combines theoretical and practical approach and offers a comprehensive look at the issue of marketing plan. The first part deals with the situation analysis, including internal data, research data from research agency AC Nielsen and Porter's model of competing forces. The output of the situation analysis is the evaluation of opportunities and threats, strengths and weaknesses of the company, under which the marketing goals were proposed. Regarding the marketing goals a new strategies of marketing mix were suggested. The proposal of individual activity and their timing is illustrated in the chart of the action plan. The last part summarizes the systems of measurement and controls Design of individual activities and their timing is contained in the Action Plan. At the end are summarized measurement systems and controls.
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