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Premises increase the competitiveness of consumer cooperatives in regions
HOFFMANN, Jan
Main purpose of this thesis was based on the analysis of the current situation and retail trends suggest the possibility of increasing competitiveness of consumer cooperatives, improve their market position and reach expected level of customer services in Czech retail market. Responses of consumer cooperatives customers correspond with other retail market customers. The introduction on the modern technologies is not required by customers and they would rather welcome the enlargement of existing retail services, especially the readable information on the packaging. Consumer cooperatives customers would like to use the loyalty program. The best option in that case would be the loyalty program on the central level to be available to all customers from consumer cooperatives. The implementation of detected solutions would help expand the existing base of consumer cooperatives customers and improve their position in the Czech retail market.
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Analysis of services in selected guesthouse in region Liberec and concept of it's future development
ROZYCKI, Josef
To create this work, the author chose guesthouse Daro in Liberec because of a family relationship with the owner of this guesthouse and the opportunity to help improvement of guesthouse services. Improvements should serve to get more satisfied customers. At first the author studied literature to obtain information for the development work, such as information about tourism, services and marketing. It was further necessary to characterize tourism in the region Liberec. To find out which service upgrade or expand, there was collected information directly from customers via questionnaire. The questionnaires revealed that customers cannot use the pool on the guesthouse ground. On the basis survey results author developed a new business plan about pool enclosure. This extension serves to enable customers to use the pool even in bad weather.
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Management services in selected non-profit organization
BROUKALOVÁ, Marie
The bachelor thesis was focused on the analysis of services provided by ?Poradenského centra při Svazu neslyšících a nedoslýchavých? (The Centre for Deaf and Hearing-Impaired), especially on the process of providing services and its quality. Firstly, there was a study of the specialized literature. Afterwards, there was the practical part, in which the Centre was introduced, the funding was evaluated and a questionnaire research was assessed. Everything was evaluated and then some improvements were suggested.
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Management services in the power engineering
BÁRTOVÁ, Zuzana
The work deals with the electricity sector. It falls into the network industries together with the gas industry and telecommunications. Electricity sector is part of the power engineering and involves the generation, transmission, distribution and use of electrical energy. The work is territorially defined only in the Czech Republic. The theoretical part contains the characteristics of services, customers, markets, marketing mix of services, using of information technology in services and power engineering. The practical part deals with performing the analysis. The analysis is divided into three main parts. The first part consists of an analysis of the historical development of electricity price since 2006, the development of services in the energy sector and the current range of services for the suppliers and the final customers of electricity. The second part consists of an analysis of the external environment, marketing mix of services in the power engineering and communication processes between a customer and a supplier. The third part is devoted to the topic of energy audits, license of the energy demands of buildings (hereinafter referred to as license) and renewable resources of energy. In the conclusion is questionnaire survey, which is deeply devoted to the issue of license, both in terms of awareness of the energy demands of buildings, and in terms of its desirability.
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Service innovation in a selected company
ŠIMANOVÁ, Michaela
The main aim of the thesis was the analysis of the services provided in the spa home TOSCA in Karlovy Vary. After that the evaluation of customer satisfaction with the services provided. and it was ascertained their interest in the expansion of services. The thesis was based on the study of literature, the practical part of this thesis was based on the survey and direct interviews on their basis was proposed service innovation.
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The analysis of banking services and the organization of their management in selected banking institution
DVOŘÁKOVÁ, Sabina
The work is focused on the analysis of banking services and the organization of their management in Česká spořitelna. The aim of the study was analyzed historical and present management with potential suggestion for improvement the future and the assessment of results and customer´s perspective of competitiveness. The first part contains the review of the literature. There was described the necessary basis for the practical part. The most important part of the management function and new trends, organization and types of organizational structure, environment analysis, customer relationship management, the structure and phase relationship and the last topic of services and banking sector. The practical part contains the characteristics of the company, describes its history, the organization of Česká spořitelna and the Bank's current transformation. The own research consists of the questionnaire and SWOT analysis applied to Česká spořitelna. It was found that the bank is in a very stable and strong position, which it held for many years. However, it is necessary to strengthen the position and adapt to the increasing competition. The bank should follow the strategy of confrontation that uses strengths to avert any danger. From 2011 to 2014, in the bank takes place transformation. The conversion should contribute to better relationship with the customers and satisfaction of their needs.
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Points of contact between the library and pub: view from the both sides
Zikuška, Jan
Mohlo by se zdát, že u dvou odlišných typů podniků, jakými hospoda a knihovna bezpochyby jsou, můžeme najít jenom minimum společných průniků. To co mají bezpochyby společného, je služba uživatelům, v dnešní době bych se nebál říct zákazníkům. Přednáška se bude snažit poukázat na praktických příkladech i na další styčné body a to především v souvislostech, jak by se mohli navzájem inspirovat nebo dokonce doplňovat. Rozdíl mezi výpůjčním pultem a barem je až na pár detailů minimální.
Slides: idr-593_1 -  PDF
Video: idr-593_2 -  MP4
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What if you ran your library like a bookstore?
Biernátová, Olga
Knihovna a knihkupectví jsou dvě zcela odlišné věci. A tak by to také mělo zůstat. Ovšem! Díky komerčnímu zaměření knihkupectví a jeho výrazné orientaci na zákazníka je v některých ohledech trochu dál. Naučme se od knihkupců to nejlepší a zvyšujme konkurenceschopnost knihoven v dnešním světě. Protože dobrou knihovnu dělají i detaily.
Video: MP4
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Analysis of Marketing Strategy of a Chosen Accommodation
ČADOVÁ, Gabriela
The bachelor thesis is focused on services in the hotel industry. One of the partial aims of this thesis was analysis of services offer in terms of their width, depth and perception among the quests. There were used several methods (for example STEP analysis, analysis of internal environment, SWOT analysis, questionnaire, evaluation of statisctics data and analysis of materials from the hotel). The main aim of this thesis was, based on executed analyses, to create a proposal of a product, which would varietage a current offer of the hotel. The proposal includes a calculation of its financial impact.
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