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Development and Transformation of Air Transport on the Territory of the Russian Federation: Geographic Aspects
VLČKOVÁ, Alžběta
This bachelor thesis deals with development and transformation of air transport in Russia. In the theoretical part, work is focused on general introduction with a brief history of air transport sector, its importance in the world and in the Czech Republic and its main features, the theoretical part elaborates the importance of air transport and the current trends in aviation industry on the territory of the Russian Federation. In the practical part is analyzed domestic and international air transport in Russia in 2005, 2010 and 2014. In reference periods, the results of the research offer a specific perspective on development and status of domestic and international air transport in Russia. The bachelor thesis is supplemented by tabular, graphical and map attachments.
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Philosophical interpretation of works of Marc Chagall
JINDRÁKOVÁ, Edita
This thesis covers the interpretation of life and work of Marc Chagall, jewish painter of 20th century. Goal of the thesis is to highlight symbolic motives of his work, and later on interpret those on selected pieces. The thesis is divided into four parts. First part is devoted to the life of the painter and his jewish origin, which had a significant influence on the character of his work. Second part covers the meaning of symbols in art and religon in general. Third tries to compare Chagall's conveyance with two jewish philosophers of the dialog: E. Lévinas and F. Rosenzweig. Fourth then interprets selected pieces with philosophical or religious extent. Whole thesis is based on the conception that art is able to convey messages and interpret the world around us.
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The Role of Russia in the Czech Political Context according to K. H. Borovský and T. G. Masaryk
Smejkalová, Jana ; Rataj, Jan (advisor) ; Martínek, Miloslav (referee)
The role of Russia in the European context underwent a very interesting development from the 19th century onwards. The Czech political elite's attitude towards Russia is very interesting as it kept changing from the 19th to the 20th century. The aim of this bachelor thesis is to describe the different tendencies towards the role of Russia in the Czech political context. This thesis focuses on the role of Russia in the works of Karel Havlíček Borovský and Tomáš Garrigue Masaryk. Other significant politicians will be mentioned as well, such as František Palacký or Karel Kramář, with a special focus on their attitudes towards the role of Russia in the Czech political context.
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Russian-Israeli Relations
Rubanová, Kateřina ; Havlová, Radka (advisor) ; Novotná, Yvona (referee)
This thesis is a description of current relations between the State of Israel and the Russian Federation, the roots of which can be found in the 18th century. Then the Russian Empire became home of the the largest Jewish population in the world. The text first describes the coexistence of this population with local Russian citizens, its development, and state attempts to form laws containing the rules of Jewish existence in the Russian Empire. It further mentions reasons leading to the decision of many Russian Jews to leave the Empire for Palestine, found a country and declare the establishment of the State of Israel. The second half of this thesis contains information concerning major Arab-Israeli wars which influenced the development of relations between Israel and Russia/the Soviet Union. It describes the Soviet role in resolving the Arab-Israeli conflict and foundations of Soviet-Palestinian relations. The last part of this thesis contains the development of relations between post-soviet Russia and Israel, their economic cooperation, an introduction to the Russian parties in the Israeli parliament, and internal aspects and entities which are able to influence actions of the other country.
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Analysis of financial literacy in Russia, with an emphasis on students of secondary schools and universities
Jedlička, Jan ; Radová, Jarmila (advisor) ; Leová, Simona (referee)
The objective of this work is to survey the level of financial literacy among students of secondary schools and universities in the Russian Federation, and compare it with the survey from 2008. This diploma thesis is divided into two parts. The first part is theoretical and describes Russia's actions in improving the financial literacy of its citizens. It also very briefly describes the situation in the Czech Republic. The main channels for disseminating financial literacy in the Russian Federation and the activities of the World Bank are introduced (as well). The practical part analyzes the results of a survey from 2013, which are compared with a similar survey from 2008 by the National Agency for Financial Research. A better understanding of the problems is provided by graphs and tables.
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Product placement in the Czech Republic and in Russia
Lazouski, Anton ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The goal of this Master's Diploma Thesis was to compare the use and perception of the product placement promotion technique in the Czech Republic and in Russia. It focuses mainly on the use of this technique in films and TV shows. First of all, the term product placement is defined, its history and measuring of its effectivity are described briefly, plus some examples of successful and unsuccessful product placement are presented. Subsequently, the legal framework regulating product placement in the Czech Republic and in Russia is compared, together with examples of the use of product placement and with available data from public opinion polls. The practical part presents the results of an online survey among 190 Czech and 190 Russian respondents / viewers. It appears that there are no great differences -- although Czechs watch TV more (and domestic TV shows), and Russians go to the cinema more. However, it does seem that Russian respondents tend to buy promoted products more often. Still, the survey only had a form of a tentative probe.
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Expansion of network marketing company to foreign market
Hakun, Peter ; Chylíková, Hana (advisor) ; Cimler, Petr (referee)
DIAMONDS INTERNATIONAL CORPORATION -- D.I.C. a.s. is Czech company using network marketing model to sell its own diamond jewelry as well as loose diamonds. The purpose of this thesis was to analyze Russian market especially political, economic, social and cultural and other characteristics with regard to expansion of D.I.C. to Russia. Furthermore, the purpose was to evaluate Russian diamonds market potential and perform competition analysis. For purpose of the thesis PEST analysis, microenvironment analysis and SWOT analysis were conducted. Based on results of the analyses, practical advices for D.I.C. were presented.
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