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Use of digital marketing tools in the music industry
Štěpánková, Lucie ; Riedlbauch, Václav (advisor) ; Pešek, Ondřej (referee)
The thesis titled "Use of digital marketing tools in the music industry" focuses on digital marketing and digital music and their mutual relationship. The aim is to describe the possibilities of digital marketing in today's music industry and explore the hypothesis that the Internet and digital music fundamentally affect modern music industry and thus the marketing of music artists and their work. The first part describes the transformation of the Internet into its present form. It also describes digital marketing, its history, tools and significant trends. The second defines the music industry and explain its structure and the change, which it is currently undergoing, due to the advent of digital music. The third part presents the analysis of individual digital music distribution and marketing tools.
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FLASH-video streaming technology
ZEZULA, Jiří
The document is about flash streaming in all its forms. Its main component is the comparison and define the characteristics of flash streaming servers in a comeretional and open-source form. Space will also be devoted to codecs that servers use.
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Ways to publish streaming video on the Web
Suk, Miroslav ; Šedivá, Zuzana (advisor) ; Kadlec, Čestmír (referee)
The beginning of the thesis deals with history of interconnection between video and the internet from its origins to the present. The thesis has two main aims. The first aim is to provide an overview of main solutions how to provide stream video over the internet. In the thesis there are described three different solutions. The first solution is to buy a complex media server. The second one is to hire a special service which can provide video storage and its distribution over the internet. The service must allow integration to various information systems and web pages or web applications. The last part of the first aim speculates about possibilities how to solve the stream video distribution over the internet in a business and commercial domain without any expenses to provide the functionality. The second aim is a practical realization of a complete project. The content of the project is a solution of video conversion, storage and distribution over the internet in a real company. The main business activity of the company is the development and providing of web pages and applications on its own servers. At the beginning of the second part of the thesis there are evaluated possible ways how to solve the goal of the project. The possible ways are solutions that are mentioned in the first part of the thesis plus development of new a solution by the company itself. The last alternative has proved to be optimal from the economic point of view. The result of the project is a web service which is completely platform independent. So it is possible to use the web service in company's content management systems that are developed in PHP or .Net. In the thesis there is also mentioned an issue of mechanism called HTTP Pseudo Streaming.
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Multimedia in Silverlight and WPF
VEITH, Miroslav
This work deals with analysis of possibilities of technology Silverlight on playing streaming content. Part of the work is creating of sample application. This application will be used for examination of influence of playing streaming content on burden of system. Next this work deals with possibilities of technology Silverlight in domain of working with devices on client side. Among these devices belong Webcams, Microphone etc. A goal of this work is also an attempt to create Silverlight application enabling to users videotalks which would be using of these possibilities.
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Streaming and format converting
MRÁZ, Jan
The theoretical part of this project covers direct video presentation over internet in the form of streaming with special emphasis on video conversion. It explains all parameters that are characteristic for streaming technology and assesses techniques for comparing visual quality available to date. The practical part of this project focuses on empirical measurements of the quality of generated video files using group of subjects with simultaneous mathematical comparssion of difference between recoded video and the original.
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Webcasting materials creation
HEROUT, Lukáš
Webcasting materials are becoming a very popular eLearning tool. In the bachelor thesis is compiled methodology of creating video materials with the possibility to combine with other rich medias. Theoretical part is completed by the practical part containing manual to the WVC system, that is operating at the PF JU. WVC (Web Video Course) serves to create and to control webcasting courses. Example of the webcasting material created in the WVC is on the enclosed DVD-ROM.
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Delivery of audiovisual content on the Internet
Drbohlav, Štěpán ; Šedivá, Zuzana (advisor) ; Svítek, Jakub (referee)
One aim of this thesis is to provide an overview of technological, economic and legal aspects of the distribution of audiovisual content over internet and other IP networks. This thesis will provide introduction to most widely used compression methods of digital audio and video, transmission methods and protocols. Another aim is to create a case study that deals with selecting the best solution for a commercial project of Video On Demand server. This objective is achieved by applying methods of multi-criteria evaluation of options based on theoretical analysis of distribution solutions. The secondary aim is to determine the total cost of ownership of the different options by using the methodology of TCO (Total Cost of ownership). This thesis also provides a comparison with the solution based on purely non-commercial focus.
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Video in the Web 2.0
Fišera, Martin ; Pavlíček, Antonín (advisor) ; Vlach, Jiří (referee)
This Bachelor work deals with video, Web 2.0 and their reciprocal relation. Whereas it is a very complex topic the first chapter focuses on introduction to the issue of video, characteristics of video and connected technologies. It deals with conceptions as data stream, resolution, colour, depth of colour, interleaving, compression, multimedia containers and so on. There is a brief comment on issues of audio compression at the end of the first chapter. The second chapter follows video and Web 2.0 interconnection where the intersection of video and the internet is described and consequently there is a transition to the conception of Web 2.0 and its historical delimitation and definition. The notion of streaming occurs there for the first time there and is further analysed on a network layer as well as on an application layer. The last third chapter deals with social aspects of streaming services as YouTube, Stream.cz and others. This chapter tries through the pondering to refer to the fact that streaming services are not determinate by only technological elements but also social effects which act on users of these services.
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Concept of in-college network improvement
Lorenc, Ján ; Pinkas, Otakar (advisor) ; Šmejkal, Ivo (referee)
This thesis is dealing with the description of properties for each loosy data compression format, their comparison in different encoding quality, internet radio streaming technology and its practical implementation. Main goal of this thesis is to make the further acquaintance of main encoding audio format theory, comparison of streaming commercial radios in Czech republic and also to expand the range of network services provided by University of Economics implementing streaming radio based on SHOUTcast technology.
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