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The Establishment and Management of a Small Enterprise
HRNČÍŘOVÁ, Jarmila
This thesis is focused on the development of a business plan, which describes all of the essential internal and external factors related to the establishment of a new company. The business plan includes a questionnaire used in conducting a preliminary marketing survey, focused on potential customers and their requirements, in terms of the services sought after in the given field of business. This thesis should serve as an instruction manual for the establishment and management of the small company of Miroslav Malý, who is planning to start a business in website creation, web-design, and related services.
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Mobile banking applications based on Java technology
Barák, Pavel ; Gála, Libor (advisor) ; Paulíková, Anna (referee)
This thesis addresses the issue of mobile banking and analyzes applications, which provides mobile banking services. Aim of this thesis is to compare individual applications and analyze different approaches of applications based on Java technologies. Structure of this thesis is divided into four main parts. First part describes composition of bank services. It defines traditional and direct banking and points out differences between both concepts. Then it tries to show the position of mobile banking within the hierarchy of the bank. Second part gives detailed information about mobile banking itself. There is a research of current mobile banking situation on Czech market in the third part. This research includes products comparison and assessment. The last part focuses on presenting principles and problems of development on mobile phones through Java and then it analyzes these Java solutions in practice. The main contribution of this thesis is to provide information for companies or banks that choose to implement their own new mobile banking solution. Then this thesis should serve as initial analysis, which defines key parts of banking applications and how they should be properly processed. It could help to create efficient and successful mobile banking solution.
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Mobility of goods, services and factors of production in world economy - impacts on national economies and global system
Darmová, Kateřina ; Cihelková, Eva (advisor) ; Bič, Josef (referee)
The core topic of this work- the mobility of goods, services and factors of production, can be characterised as a creation of external economic relations among particular states. The tendency of these international flows is constantly increasing, which stimulates a progression of internationalization and interdependence of national economies. These relations are narrowly connected with a phenomenon of globalization. It is possible to identify some major causes of mobility, which lie in its contribution to the economic growth and which are the reason for a pressure on its liberalization. However, this mobility has in addition to positive impacts also some negative aspects that obstruct its entire release. In any case the mobility largely influences a development of the whole world economy.
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Analysis of Single Market for Services: Oportunities for the Czech Republic
Lovecká, Hana ; Hnát, Pavel (advisor) ; Jelínek, Tomáš (referee)
In the first part of my thesis there is an analysis of situation of Single market's liberalization in respect of its historical progress and barriers, which exist. In second part there is illustrated an importance of the sector of services especially on the international trade with services of selected economy of United Kingdom in relation to its business partners including the Czech Republic. Finally, after this evaluation I suggest some solutions to the existing barriers that are offered in private and public sector.
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Marketing analysis of the advisibility of setting up a new coffee lounge
Šetenová, Barbora ; Procházková, Markéta (advisor) ; Malich, Josef (referee)
The goal of this work is to evaluate the economic feasibility of the foundation of a cafe with a pastry shop. The theoretical part provides insight into the marketing principles, whereas the practical section tries to exploit these principles and to put them from theory into practice. The research objective is to test the meaningfulness of the foundation of cafes in the town of Jesenice and the likeliness of a return on investment. The basic paradigm of this paper is the overall focus on the customer and the determination of his needs.
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