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Personnel marketing in the bank organization
Doktorová, Lucie ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The subject of my Bachelor's Thesis is to determine if is possible to use theoretical knowledge of personal marketing in practice. For this purpose I analyzed the activities of department of personnel marketing, especially involvement in recruitment, in significant banking organization XY in Czech Republic. By using comparative methods and analysis I compare a view of literature on activities of personnel marketing and functioning of personnel marketing in practice. The result of analysis shows that the recommendations and principles mentioned in literature are applied in banking organization XY, correspond with the recommendation in professional publications. At the end I evaluate personal marketing activities with SWOT analysis and I recommend solutions of deficiencies.
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Personal marketing
Přidálková, Lucie ; Šikýř, Martin (advisor) ; Bernardo, Kateřina (referee)
This diploma thesis deals with the use of marketing instruments in the field of human resources management, the importance of personal marketing to employers, employer brand building and current trends in the area of human resources management. The practical part analyzes the current approach to personal marketing at a company called Zentiva. The aim of the thesis is to map the current application of personal marketing within the organization, to analyze what instruments Zentiva uses at present to increase employer branding, as well as to propose improvements to better set up the whole process of building an employer brand through various personal activities.
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Human resources marketing in ČSOB focused on university students and graduates
Zezulová, Lucie ; Kašparová, Eva (advisor) ; Lukeš, Martin (referee)
The thesis deals with human resources marketing focused on university students and graduates. The theoretical part describes the role of human resources marketing in HR management and explains its importance during the financial crisis. Furthermore, current trends in this field are introduced. The practical part analyzes activities of human resources marketing in ČSOB and shows the results of a research that was examining the expectations of university students and graduates regarding their first employment. The final part defines some points ČSOB should focus on while recruiting and stabilizing university students and graduates.
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Personální marketing společnosti TESCO STORES a.s.
Řídká, Klára ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
The thesis describes main aspects of human resources marketing, its objectives, tasks, tools and significance for employers. It focuses on the latest trends and approaches which are currently applied in human resources marketing. In the practical part the author describes the operation of human resources marketing in a selected company -- Tesco Stores ČR a.s.. It presents results of the research that focused on opinions and attitudes of pharmacists and students of pharmacy on selecting their employer. The aim of the thesis is to evaluate human resources marketing in Tesco Stores ČR a.s. and on the basis of the research results, to suggest suitable strategies to help the company to recruit employees for their chemist's.
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Employer Branding: Marketing Approach to HR
Kollerová, Kristýna ; Bedrnová, Eva (advisor) ; Lukeš, Martin (referee)
The main aim of the thesis is to explain the essence and benefits of using a marketing approach, tools and means for the area of human resources and analyze the content and interdependence of two parts of HR marketing, external and internal. Thesis has also the ambition to apply the theory of brand building on the specific case of employer brand. Part of the thesis forms research on FMCG company Nutricia, which should show what the company does for its HR marketing and how it is perceived as an employer both on the internal and external labor market. The principal methods of work includes analysis of Czech and foreign literature and papers on the theme. Materials provided by Nutricia and written questionaires were analyzed in the practical part of the research. The conclusion sums up the benefits of marketing aproach to HR, its coherence within the general framework of marketing mix and current actual state.
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Diversity management
Horázná, Eliška ; Fučíková, Jana (advisor) ; Stříteský, Marek (referee)
The thesis is focused on diversity management in the Czech Republic. The author deals with diversity of economically active population in the Czech Republic and also, based on the screening of websites of selected companies, analyses the extent to which companies in the Czech Republic deal with diversity management in the context of personal marketing. Emphasis is placed on how the studied companies present their approaches to diversity and whether it is also used in individual job offers. The aim is to prove that in the Czech Republic, the implementation of diversity management is relevant and also to map the approaches of selected companies to use of diversity management in their personal marketing. In conclusion the author summarizes the results of the conducted screening and creates suggestions for companies which have decided to deal with diversity management.
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Personnel marketing in a selected organization
MINDLOVÁ, Blanka
The subject of this bachelor thesis is a system of personnel marketing in a selected organization. The thesis is focused on the analysis of current management system of personnel work and personnel activities in the field of personnel marketing of the Police of the Czech Republic, more concretely of the Directory of the South Bohemian Region, specifically of its Territorial Department in Tábor. The work deals with employees recruitment, their selection, evaluation and remuneration including benefits, their education and development. These personnel activities are firstly theoretically described in the literature review and then analysed in the organization. The aim of the work is to examine and evaluate contemporary system of personnel management and to propose innovation in this area. The innovations could contribute to increase employees satisfaction and motivation, and to improve care of the employees.
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Employer Branding of an International Company
Schäferová, Valerie ; Koudelka, Jan (advisor) ; Goldmannová, Dagmar (referee)
Competition for talent is heating up and will probably intensify, since demographic trends make it increasingly difficult for companies to replace valued employees when they retire. In response, many companies are trying to sharpen the way they market themselves to recruits, by applying branding techniques to recruitment. For a company to exploit its brand effectively when it fishes for talent, it must think of recruits as customers, determine which corporate attributes matter most to specific types of recruits, and understand how best to reach them. This diploma thesis analyzes Belgian business graduates' aspirations in terms of first employment and their perception of our company as potential employer and brings constructive and creative recommendations on how to improve its position as employer of choice.
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Recruitment Marketing
Maršíková, Linda ; Stříteský, Marek (advisor) ; Šikýř, Martin (referee)
This thesis discuss the topic of the recruitment marketing, with it's principles, functioning, goals and instruments. Topic is separated into two parts, external a nd internal. These parts are analysed out below. The usage of the recruitment marketing is described on the sample of the company IKEA, Czech republic. The tesis is finished in the project of the recruitment strategy for mentioned firm, which is based on the results of the accomplished research.
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How to recruite and retain quality workers in the ICT business
Čermák, Tomáš ; Kleibl, Jiří (advisor) ; Stříteský, Marek (referee)
The thesis is focused on describing the procedures through which organizations can acquire and retain high-quality long-term workers in the ICT sector. Most of the described procedures can be easily transfered to other industries. Brand new approaches that can be applied in the process of recruitment, are discussed as well, specifically, the possibility of using online social networks such as Facebook, LinkedIn or Twitter. Outsourcing is another, fairly new option of acquiring employees. An example of such a service is oDesk. The following part of the work describes the processes that are used in recruitment and retaining the skilled employees in the Unicorn company, which is the major producer of software in the Czech Republic. Despite Unicorn`s long-term achievements and experience in implementing the various human resources management and other related activities in order to acquire and maintain high-quality employees, the author was able to formulate specific proposals and recommendations that may contribute to their further improvement and streamlining. These recommendations are subject to the final part of the thesis.
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