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Business Plan for the Establisment and Development of the Company focused on Increasing Finacial and Econominal Competences.
Škramlíková, Renata ; Stejskalová, Irena (advisor) ; Zemanová, Veronika (referee)
The aim of my final thesis is to create a business plan in order to found a new company called EkonomLife s.r.o. The company will primarily provide training and education to increase financial literacy of population of South Bohemia. In the theoretical part of the thesis, I describe basic segments of the business plan and explain the area of education specializing in finance and financial literacy. In particular, I focus on the game "VirtuLife", which is a crucial instrument for teaching financial literacy and at the same time a marketing instrument suitable for communication with target groups of clients of the new company. In the practical part of the thesis, I analyse internal and external environment of the company and I suggest convenient sales and marketing strategy based on the previously collected data. At the same time, I evaluate financial possibilities of the company by compiling a founding budget. At the end of my work I come to a conclusion that foundation of such company is very risky at this time and it would be better to find different ways how to address potential clients.
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Data Warehouse Management and MWF Optimization
Matoušková, Barbora ; Maryška, Miloš (advisor) ; Faina, Michal (referee)
This thesis focuses on the data warehouse of an extensive bank intitution from its operational management point of view (for the main part). To grasp the fast overview of the data warehouse the thesis includes the description of its data architecture, transformation processes and the way of presenting data to its users. Besides that the description of systems used for both the business data and for the metadata purposses is also included in this thesis. The thesis also covers operational activities including the identification of weak areas and their improvements. Another part of the thesis is represented by the project of optimization of a scheduling mechanism (Master Workflow) for running transformation processes, that helps to minimalize the metadata load of the Teradata database system. The main goal of this thesis is to describe the environment of the data warehouse in an understandable way. It's critical to understand the environment for both, the operational management personnel and for developers, that can supply the warehouse with higher quality solutions and ease the deployment of new deliveries into the production environment. This goal is achieved by the description of the data warehouse (mainly the description of its data architecture, transformation processes, operational activities and tools used to deploy changes into the production environment). Another goal is to give a feedback on the operational activities from the operational personnel point of view. This helps identify weak spots and can lead to its elimination. The last goal is to improve the scheduling mechanism that controls and runs all transformation processes. This goal is achieved by a project. The thesis describes the starting state, implemented changes, final state and the consideration whether the project was successful or not. The thesis brings several contributions: easier understanding of the data warehouse and the way of managing ETL processes -- for the operational management personnel and developers, which can bring the improvement of new solutions. The possibility of elimination of weak areas in the operational activities. And thanks to the project described there are two changes -- standardization and the metadata load of Teradata decreased. My own contribution to this issue is, besides the useful introduction to the data warehouse, the identification of the weak areas, suggested improvements and also the project of optimization Master Workflow which took about 17 MD. The thesis is devided into chapters based on the topics described: introductory information, theoretical base, characteristics of the main systems, the description of the data warehouse, the description of operational activities including the identification of weak areas, and at the end there is the project of optimization of Master Workflow. In the last chapter there is the final conclusion of the entire thesis.
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Marketingová strategie uvedení nového produktu na trh na příkladu robotické sekačky Honda
Brož, Ondřej ; Král, Petr (advisor) ; Lhotáková, Markéta (referee)
This thesis sets out to analyse marketing strategy of new product launch. Through review of relevant literature and papers it analyses approaches to new product launch onto an existing market from the marketing perspective. Marketing mix, diffusion of innovations and late entry into the market with dominant brand are at the core of the theoretical part. This theory is later applied at the specific case of Honda's first robotic mower and its European launch. Honda is a traditional Japanese manufacturer of cars, motorbikes, engines and an established producer of premium products in the power equipment market and is introduced in details in this thesis. To provide a complete picture, thorough macroeconomic and competition analysis is conducted together with possible outlooks into the future developments of the market.
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The position of hotel chains in hospitality industry on example of Hilton Hotels
Sadykova, Margarita ; Indrová, Jarmila (advisor) ; Petrů, Zdenka (referee)
Within a few decades globalization continues to be widespread in all sectors. This phenomenon affects tourism as well, we can follow such new trends such as acquisitions or creation of big hotel groups.Thus, we can see how this issue is important nowadays.This bachelor thesis project is focused on analyzing the current position of hotel chains on market. In the theoretical part are explained major terms related to the operation of hotel chains, system of their functioning and comparisons with independent hotels. In the practical part there is a description of the target segments of hotel chains, SWOT analysis of the largest hotel chains. As a specific example is chosen Hilton Hotel in Prague. Interviewing employees and clients there is the SWOT analysis of hotel, according to which suggestions and recommendations on how to exploit opportunities and avoid potential threats are provided.
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New mapping of post-industrial landscape in Czech Republic
Kolejka, Jaromír ; Klimánek, M.
Using additional databases on industrial architectural heritage, 128 examples of post-industrial landscapes (PILs) were identified on the Czech territory. These PILs were subdued to the genetic classification. One-to four-word-names were applied to describe individual PIL types. Their geographic distribution was analyzed in the Czech Republic.
Fulltext: content.csg -  PDF
Plný tet: Kolejka_Casoprostor zmeny_2012 - PDF
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Correlation and Spiral Microscopy using a Spatial Light Modulation
Bouchal, Petr ; Čižmár,, Tomáš (referee) ; Jákl, Petr (referee) ; Petráček, Jiří (advisor)
Dizertační práce je uceleným shrnutím výsledků dosažených v průběhu doktorského studia. V úvodní části práce je představena motivace, odborné a technické zázemí a grantová podpora realizovaného výzkumu. Popsány jsou také dosažené výsledky a jejich význam pro skupinu Experimentální biofotoniky, Ústavu fyzikálního inženýrství, Vysokého učení technického v Brně. Vědecká část práce je rozdělena do dvou hlavních bloků, které se postupně zabývají návrhem nových zobrazovacích koncepcí a technickou modifikací stávajících zobrazovacích systému v praktických aplikacích. Dosažené vědecké výsledky podporují vývoj v oblastech korelační a spirální mikroskopie s prostorovou modulací světla. V části zabývající se návrhem nových zobrazovacích koncepcí je provedena studie korelačního zobrazení v podmínkách proměnné časové a prostorové koherence. Následně jsou zkoumány možnosti praktického využití vírových a nedifrakčních svazků v oblastech korelační, holografické a optické mikroskopie. Interference vírových svazků a samozobrazení nedifrakčních svazků je postupně využito k dosažení 3D zobrazení s hranovým kontrastem a rotující bodovou rozptylovou funkcí. Pokročilé zobrazovací metody jsou úspěšně zavedeny optickou cestou ale i digitální modifikací holografických záznamů. Výsledky teoretických modelů a numerických simulací jsou doprovázeny praktickým vyhodnocením navržených zobrazovacích principů. V technicky zaměřené části jsou navrženy nové způsoby zavedení prostorové modulace světla, které umožňují rozšíření zorného pole v experimentech korelačního zobrazení a dosažení achromatizace při zobrazení pomocí programovatelných difraktivních prvků. Rozšíření zorného pole v korelačních experimentech umožňuje přizpůsobovací optický systém vložený do standardní zobrazovací sestavy. Achromatizace difraktivního zobrazení je zajištěna použitím speciálně navrženého refraktivního korektoru. V navazující části je navržena nová metoda krokování fáze, která pracuje s dvojlomností kapalných krystalů využívaných v systémech pro prostorovou modulaci světla. Použití metody je experimentálně demonstrováno v polarizačně modifikovaném Mirau interferometru. Získané technické zkušenosti jsou využity v praktickém návrhu a realizaci multimodálního zobrazovacího systému s prostorovou modulací světla.
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Supply-side performance and structure in the Czech republic (1995-2005)
Dybczak, Kamil ; Flek, Vladislav ; Hájková, Dana ; Hurník, Jaromír
In this paper, writers apply the aggregate production function to approximate the path of potential output. Writers use a time-varying NAIRU to derive the amount of potential labour and a newly developed measure of capital services to account for the productive impact of capital. In addition, trend total factor productivity is estimated. Production functions for the key sectors (Agriculture, Industry, etc.) are also calculated, exploring the growth accounting approach and decomposition of total factor productivity growth.
Fulltext: PDF
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The Study of Selected Technological Improvement Operations
Velešík, Martin ; Brhel, Josef (referee) ; Jurová, Marie (advisor)
The thesis is focused on improving a chosen technological operation in the M&V, spol. s r.o. company and its production division – STIMZET s.r.o. An analytical comparison of both the current and the proposed technology is made, using direct costs of the actual tech operation and the length of the operation. The result of the thesis is a suggestion of choosing the more useful technology – either the new or the current.
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